Since mobile technologies have become a part of every customer’s life and they are keeping the customers connected with the brand and brand owners. Mobile Devices, such as Smartphones, are also considered the new battleground for brand loyalty. If a business wants to retain its customers and capitalize on their digital savvy behavior, they must build a compelling mobile presence through mobile applications.
In the competitive market, businesses are striving hard to win customers and increase their retail value. They should be vigilant more than ever, as customers have many options to choose from. Creating brand loyalty is a vital prerequisite and is not as easy as you think to succeed in every business. However, just providing customer-centric & high-quality services or selling good products on your website is good enough to get you started with building some good rapport in your business but it will not be enough to gain the unwavering trust of your customer trust and retain them.
As a business owner, it’s your responsibility to retain your customers and make your brand stand out among the competitors. So apart from providing a good service, you must invest yourself in looking for ways that can help with engaging your customers while boosting return on investment and implementing them like building a mobile app and providing related options.
Key Aspects in a Mobile App to improve Customer Loyalty
Well, here, we are going to look at why developing a mobile app for your business is mandatory in this digital era and how it will help you increase customer loyalty. We are mentioning some key functions you will likely want to include in your app.
1 Offer Reward and Promotions
Obviously, everyone loves extra rewards and promotions. A mobile app encourages customers to purchase products or leverages services by offering rewards and promotions directly for their loyalty. You can also reward your customers if they recommend your app to their friends and invite them to use it.
You can also set up a loyalty program that gives customers discounts, exciting gifts, and exclusive offers. This can generate excitement about your product and also grab the user’s attention. Through this, you can stand a chance to improve the loyalty of your customers towards your app and services.
Based on research, 76% of women and 72% of men are likely to shop the products from the app which offers a loyalty program, discounts, offers, and rewards.
2 Offer Personalized Content
Since we know content is the king and key of any marketing strategy, it can help you win customers with their specific needs. The majority of customers switch to mobile apps to receive the dedicated and personalized services they cannot find on a website.
By delivering interesting and personalized content, you can engage your customers. This helps you build a stronger relationship between your customers and your brand. This will make your app users feel special and encourage them to use the app and purchase the product. Not only does this mobile app help engage you with your customers but it also gives you an insight into the customers’ behavior, their wish-list, and their preferences.
3 Provide a Valuable Customer Service
There would be certain times when your customers would face some problems while going through your app. During that time, they could expect your tech support. Providing support and Improving the customer’s experience like a pro will help your mobile app get loyal customers. If you can clear your customer’s queries on time, you can surely see them on your app frequently. But, if you fail to achieve it, you are pushing your customers away and losing your market value. This can be the worst nightmare of any business owner.
Extend online support whenever the customer needs it so that you can improve your customer engagement as well as turn your customers into lifelong acquaintances.
You can even provide customer feedback form so that you can learn about the customer’s requirements and what they are looking for. You can improve your service by working on their requirements. This is the most effective way to retain your customers and stay connected with them while acquiring new ones.
4 Take Feedback from Your Customers and Listen to Them
Every business should make an effort to take feedback from customers in order to improve their service.
If the customer is not happy with your functionality or design, try to fix it and make it more user-friendly.
It’s a great way to show your customers that you are not just taking their feedback, but also implementing it and improving.
5 Notify with Push Notification
Push notification is the most powerful tool which helps you communicate with your customers and keep them engaged by sending in-app and real-time messages to their devices. As compared to emails, these push notifications have more impressions and click-through rate of 17% to 20%, while emails come at only 2-3%.
This will surely keep the customer interested in your business if you notify them of regular updates and relevant information. As per the survey, it has been concluded that 97% of online customers read updates within five minutes of release.
In this competitive market, consumers can also be notified of promotions and other benefits before they expire, this will help the users to be actively involved with your promotions and sale, and help them to not miss out on any discounts.
6 Deliver Smooth and Seamless User Experience
If your app consists of many errors and bugs, then your customers might never look back again. Customers want a flawless and seamless app experience without even encountering bugs and errors. They don’t like to wait for hours or see apps crashing every time they open it.
Moreover, your mobile app UI/UX design is important and it must have seamless navigation. It should be readable and should not require anyone to zoom in and out to read the information. If you find any bugs in your app, try to rectify it at the earliest and make it error-free to give the user the best experience.
88% of online customers are not likely to return to a site if they have any bad user experience.
Since people are spending most of their time on mobile devices, it’s really very important to focus on a mobile application that helps you generate business revenue. Hence, customer loyalty is an essential factor to please the customers and keep them engaged with your products.
Mobile apps have transformed the way customers connect with your brand and create value for both customers and the company. If you want to focus on developing a good and customer-centric mobile app, hire from the list of the best mobile app developers, then there are fewer chances of losing your customers. This will turn out to be a good product, resulting in brand loyalty and brand engagement.
That’s why the customer loyalty program is an essential factor for the growth of any business. Offering a customer loyalty program will encourage customers to come to your website and purchase more, help you build a strong relationship, and stay connected with your buyers.