CMMI Level 3 Appraised Company

Interview with Mohit Jajoo, CEO - SITSL

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Give us a quick overview on SITSL. When and how did you begin this journey and what were your motives to be successful in app development?

Four years back, in 2015, I co-founded the IT wing (SITSL) of the Shubhashish Group by taking over a small company, with a sole ambition to deliver avant-garde and extremely cost-effective software and mobile application development solutions to clients around the globe.

In no time, the family of our team expanded from a mere figure of 20 to a proficient clique of a CMMI level 3 appraised IT services integrator cum consultancy company having a presence in 16 countries (5 continents). Moreover, in this little span of time, we have worked with some celebrated government bodies and firms including UNICEF, Govt. of Rajasthan, Coca-Cola, EO, Vouch, and TVS. We started with an oddly simple goal - To provide the level of solutions to our esteemed clients that none another firm in the world can. The colors of our diligence turned out to be quite vibrant.

What is your role in the management and development of SITSL?

I am the executive director and CEO of SITSL. I supervise the core team as well as oversee the progress of design, development, marketing, and sales teams. After SITSL, I kicked off several startups combining Aretha Jewels, Pearlete, The Jhumkas, SITSL Wedding App, SITSL HR, JB IT Service and FrutFul. By heart, I am a philanthropist and actively participate in the operations of Jagriti, one of India’s top 7 NGO working day and night for child welfare.

Tell us about your biggest achievement in the industry

Our approach to step on the stairs of success is quite different than the rest. We believe that just fulfilling the client’s need isn’t what that stands out as a business. It is the range by which you even cross their expectations by providing something more than they asked. Being proficient in only one technology won’t help you achieve that. That’s why we have accumulated a bunch of experts in every prevailing technology to strategize every single development process to be kicked by a combined knowledge funnel.

In a short time span of just 4 years, SITSL not only became a CMMI Level 3 Appraised company, but at the same time, it become one in a few startups that provides services in almost all the major technologies such as web, app, chatbot development, Salesforce, AI, BI, Big Data, and IoT. We also have a presence in 16 countries.

How do you schedule the development phases of the apps to promise the timeline to your clients?

I personally believe that if you put your clients’ needs before yours in the software industry, there will be no stoppage for you. Meeting a client’s deadlines remains as my core area of focus because that way they can stick to their schedules as they have planned. It not only helps us acquire name and appreciation in the competitive marketplace of IT, but it also keeps our brains active and sharp.

We follow the latest methodologies when it comes to develop a software project whether it’s an app, website, or a chatbot. Our development process is well-structured and ensures maximum performance since our team of professionals work in a well-communicated environment. Every project is planned in comprehensive meetings while the supervisors administrator daily progress. If there’s a need to add more resources to a specific project due to a tight deadline, by all means, we do that.

Our app development process consists of the following steps:

● Analyzing Client’s Requirements
●Starting Development and Integration
●Testing and Optimization for Flawlessness
●Delivery or Deployment
●Technical Assistance when needed
●Support and Maintenance

We strive to keep ourselves loaded with latest tools to keep the project development costs low. We make sure to strategize and implement best development tactics to let our masterpiece support your business goal in the best possible way.

How do you help your clients in choosing the right yet profitable platform for app development?

We offer three kinds of app development – Native, Hybrid, and Web Apps. We strive to deliver the customer the best feature-rich apps in the industry. Android and iOS app development comes under our core expertise. To assist our clients in making clever, future-perfect decisions, we have a team that stays up-to-date with upcoming market trends and the changing requirements of customers of various industries. Extensive research before the development stays as our top priority.

Sometimes, there are cases when some clients are not very techno-friendly. While they understand the significance of having a business mobile app, they don’t understand that which kind of app they should develop. That’s when our research help them deciding for the best option that offers best ROI.

Which would you suggest for a successful and profitable business progression, Native or hybrid apps? How do you define the factors that influenced you to make this choice?

Personally, I would recommend a native app over a hybrid one simply because the level of scalability they combine. If you are targeting only for one platform for ex: Google Play Store or Apple App Store, then native is the best choice you have got because, that would be a better choice in respect to cost-effectiveness and user-experience. Go for Hybrid if your budget is restrained and yet you want to embellish your app on the top platforms.

How do you scheme your pricing model? How do you fix your budget?

Pricing of a software project depends on quite a few factors such as the size of the dedicated team, number of daily hours they are putting in, their experience-level, and the length of the project. The bigger the project the more the price, often when projects are small, we suggest our clients to choose the fixed priced model. On the other hand, other pricing models like time and material comes handy when the scope of a project is only partly defined at the initial stage with possibilities to add more features in the near future.

For even bigger projects, dedicated teams are assigned in-house or sent to the client’s site. However, the dedicated team pricing model transfers the complete control of a team of dedicated developers and web designers. Fresh design and development takes time and efforts and thus, is comparatively more costly than that of completed with reusable component. We make sure to adopt innovations in development as fast as possible, because, it helps in reducing the total time required for development.

How helpful are the mobile apps developed by your team, for enhancing your clients’ business?

We seek these five qualities in mobile apps we develop – scalability, cost-effectiveness, performance, UI-appeal, and future-readiness. While fulfilling the client’s demands, we try to stay end-user centric, because, they are ultimately going to be the final evaluators of the app. We focus on solving the ongoing business dilemma and complexions of the client while paving their paths to achieve the desired ROI through our best-in-the-industry mobile app development solutions. It will be a cakewalk for any client to find a stunning solution after a handsome expenditure. However, we strive to provide them with an even better solution in unbeatable prices.

While we serve almost all the industry segments, our primary focus revolve around healthcare, finance, gaming, banking, and small startups to mainstream enterprises. To serve our clients the best, last year we added advanced technologies to our service offerings such as Salesforce, Big Data, Artificial Intelligence, Business Intelligence, and Smart Chatbots. Thanks to that, our client base has vastly enlarged and gotten diversified.

What according to you are the best practices to attain client satisfaction?

Today’s customers incline to go with solutions that look better, works better, and are easy to handle. Hence while keeping the development cost pocket-friendly; we endeavor to put a special emphasis on the UX/UI of the solutions we deliver to our clients. Our clients get an astonishing level of UX/UI similar to that of the top Fortune 500 firms.
We used to often hear complaints of people that the project they outsourced weren’t robust enough, lacked creativity, and tested properly. However, we, on the other hand, attempt to achieve the maximum level of security, robustness, and bug handling before we deliver the product to our client. Every product goes through several levels of testing before we hand it over. And that’s why we get a huge number of satisfied, returning customers.

How do you update your business system to be in pace with the technological advancements?

We believe that upgrading your business with technologically advanced tools may set you a few bucks back initially, but soon it becomes the very way to save you thousands or even millions of dollars while giving your business’ overall productivity an instant boost.
That’s why we never back off from infusing the latest tech into our premises and processes. That’s the reason we have incorporated next-gen technologies such as AI, BI, Chatbots, and Big Data in our services and we still keep finding new ways to add new feathers to SITSL’s hat.
We strive to keep ourselves loaded with latest tools to keep the project development costs low. We make sure to strategize and implement best development tactics to let our masterpiece support your business goal in the best possible way.

What are your thoughts about AR, VR and Internet of Things (IoT)?

Augmented Reality and Virtual Reality has change the way we perceive digital imagery in the past few years. I strongly believe that in the upcoming five years, these two technologies will grasp several major industries. Gaming, healthcare, fitness, and fashion industries will be impacted most. IoT, on the other hand, has a great potential to make people’s lives easier and security, home devices, and sports industry will soon become more efficient, thanks to the Internet of Things.

What do you think will be the future of Mobile technology?

The app store and play store revenues are touching several billions now. A big sum of users now prefers accessing their favorite websites, service provider, or online shopping marketplaces through their app counterparts. That suggests that the globe is going to face an unprecedented, ever-growing market of mobile applications. Augmented Reality, Virtual Reality, and Chatbots have already begun to penetrate the mobile app development sector. And by 2025, these advanced technologies will be dominating it.

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