Give us a quick overview on Woosper. When and how did you begin this journey and what were your motives to be successful in app development?
Woosper's journey began in 2011. The idea was to create a platform specifically catering to users' core needs to strengthen their digital marketing techniques.
Woosper is a digital marketing and advertisement agency that works toward creating innovative, unique, and resourceful ways to market a business to its target audience. We offer our services to SMBs, startups, and enterprises.
Our talented team has worked with clients from all over the world and has delivered expectational results.
What is your role in the management and development of Woosper?
Being a CEO in any organization comes with loads of responsibilities & accountabilities. From scheduling regular team hurdles to Making significant business decisions affecting the company's future, and everything in between must be monitored and accomplished. As it is said, a good leader takes both himself & the organization on the road to success; therefore, it becomes necessary for me to keep improving my skill set along with professional growth and the work of other executive leaders. In addition, I see employee motivation & development as a crucial part of a successful journey, assessing their potential and ensuring they can handle any unforeseen hurdle with the highest level of professionalism.
Tell us about your biggest achievement in the industry.
Since the beginning of the Woosper, we have achieved targeted goals. Throughout the years, we faced many obstacles but dealt with them smoothly as a unified front.
This year 2022, so far, has been great for our agency. We were successful in delivering every project with the expected outcome. But our most significant achievement lies in the sole fact that we strengthened our team and managed to hire the best talent.
The digital marketing industry needs players with wisdom plus talent, and we look for the same in our candidates.
How do you schedule the marketing phases of various projects creatively?
The first and the foremost step, which I believe every organization should take, is to understand the basic and core requirements of the project & which involves preparing questionnaires and deliberating how things will proceed. After getting all the input&understanding of the project needs and wants, planning and executing market research is essential to developing a competent marketing strategy.
Market research helps us realize what the market truly 'needs.' The final stage includes step-by-step implementation of the entire branding strategy. While doing so, we ensure to give our best and use only the latest technology and tools to juice a project's full potential.
How does Woosper help the clients in choosing the right yet profitable platform for app development and its marketing?
As brand builders, we need to offer credible support & relevant consultation to our clients, which leads to actionable results.
Our market research professionals emphasize delivering the best-case scenarios. We communicate with clients as to 'what method' would be best for their project according to the current market trends. Then, our seasoned researchers share value-driven insights for a project with the client.
We encourage direct communication & therefore, client input and feedback matter significantly to us; we incorporate clients' valuable opinions into every project phase we initiate.
How does Woosper scheme the pricing model and fix the budget for a project?
The phases of digital marketing primarily are:
• Market research.
• Defining the audience.
• Building strategy.
• Finalizing what MarTech tools to use.
• Executing the best strategies.
Then the final step is – executing. Every stage of branding has different pricing.
Below are some of the critical factors that impact digital marketing package pricing;
• Number of keywords,
• Quality of Ads,
• Number of campaigns,
• Changing trends,
• Changing channels of communication
Give a brief idea about the latest digital marketing strategies you devise for promoting client’s business?
Every single person uses a smartphone to search for a product or a company these days. We keep exploring new ways to promote our client's business as a team. In one of our recent SEO projects, we integrated Voice SEO. To make our client's product easily discoverable utilizing the technique of Voice SEO and it showed excellent results.
How do you update your marketing strategies to be in pace with the ever innovating communication networks?
Market, as we know it, is a tremendously dynamic place, be it digitally or in-person. We have developed next-gen marketing services to adapt to the ever-changing communication networks to deliver results. And as a digital marketing service provider, we understand that being relevant & innovative are the only ways to stand firm & achieve success in such a competitive digital environment.
Your thoughts on the future of digital marketing in this continuously digitizing business world.
As a digital marketer, I know what seems impossible now is probably a few years away. The world is moving towards greater innovations to resolve decades-long problems. New opportunities are evolving in Metaverse, NFT, Augmented, and Virtual reality. I believe Metaverse will become mainstream in the next 5-10 years; social media will have new features having high-tech. Rest, we would have to wait and watch.
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