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YapApp India Pvt Ltd

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Interview with Pankaj Arora, CEO - YapApp India Pvt Ltd

Pankaj Arora Interview on TopDevelopers.co

Pankaj Arora  linkedin

CEO, YapApp India Pvt. Ltd

Give us a quick overview on YapApp India. When and how did you begin this journey and what were your motives to be successful in app development?

YapApp is an ISO 9001:2015 Certified company having their operations in India, United States, Australia & Israel. The company was formed in 2015 with aims to be the highest quality software development company in the world for excellent services and delivering standard value to customers, employees and our associates. The company has reached best world class practice in the field of web and mobile applications development services.

Web& Mobile designing and development being the main company activity, we also provide a range of scripts for launching ecommerce & Multi-vendor sites and shopping carts which includes Group buying, Customized Shopping Carts, Multi payment options and three layer data security.
We provide an array of solutions for all industry verticals including enterprises, healthcare, retail, ecommerce, and education.

We are specially engaged in different on-demand mobile application development in various platforms like iPhone, iPad, Android, and Hybrid with field of expertise in cross platform development. Apart from our regular products and solutions, we provide internet marketing services that include SEO, SMO and SEM.

What is your role in the management and development of YapApp India?

As I’ve a technical background so I can ably understand where the technology is heading and take important decision. As a CEO of YapApp, my role is to establish the organization as a center of excellence by providing cross-functional leadership and enhancing client value proposition with custom eCommerce mobile app, website development and digital marketing solutions.  I intend to make operations process centered which is highly appreciated by customers.

Tell us about your biggest achievement in the industry

My biggest achievement is my team working with me and delivering the projects within the time frame and quality. My team is always there to support me.  My team knowledge and client experience always inspire me.

How do you schedule the development phases of the apps to promise the timeline to your clients?

We at YapApp follow Agile methodology of project development.  Project is divided into sprints and each sprint tend to complete a user story which can be tested and accepted. Each Sprint follows below given steps or process.

• During each Sprint, top user stories of Product backlog are selected and turned into Sprint backlog
• Team works on the defined sprint backlog
• We have Daily Scrum within the Team.
• Team checks for the daily work
• At the end of the sprint, team delivers product functionality
• There is Sprint Introspection during what went right and what went wrong is identified and captured as a Lesson Learnt.

Below given project development steps become part of sprint

●    Sprint Planning & Analysis
●    Prototyping & Wireframing
●    UI/UX
●    Databases
●    Architecture
●    Application Front and Back end development
●    QA/QC
●    Deployment

The whole project is presented to client at end of each sprint, feedback is taken care at the initial level and resources are managed accordingly so that we meet the deadlines proposed.

How do you help your clients in choosing the right yet profitable platform for app development?

Very first, our team understands the exact requirement from client then based on our knowledge, experience and business model we tend to suggest our opinions to client. We tend to discuss various technological options and pros and cons of the same. We always tend to suggest client to focus on main business concept and work in increment and take end user review so that product can me according to market targeted.

Which would you suggest for a successful and profitable business progression, Native or hybrid apps? How do you define the factors that influenced you to make this choice?

Whether to use Native platform or Hybrid platform depends below given criteria

• What are the target platforms?
• Go to market strategy for the product
• Device feature that are part of feature list
• User interface to be developed

We normally recommend clients to use Native platform because of their reliability, extendibility and maintainability but depending upon above criteria’s we let the clients know which methodology would best suite his requirement.

How do you scheme your pricing model? How do you fix your budget?

I use the model that best fit with the requirements and client preferences. My company works on all three models used by industries right now

1.Fixed Price Project.
2.Time and Material
3.Resource Outsourcing

How helpful are the mobile apps developed by your team, for enhancing your clients’ business?

Mobile Applications are must have aspect of product to grow and user engagement. Most of our clients who tend to create product which involves end user, focus on creation of Mobile Application.

Using Mobile Application our clients have been able to

• Better engage end users
• Deliver Personalize content
• Provide instant online and offline access
• Provide user with instant updates
• Mobile Application are more response and better able to display you branding.

What according to you are the best practices to attain client satisfaction?

Listening to the client’s requirement carefully, Share your suggestions and getting their feedback at the end of each sprint and adapting product during the development process will lead you to create expected product and will make the clients happy.

How do you update your business system to be in pace with the technological advancements?

We attend seminars, webinars, training, write blogs, read good articles, and keep ourselves.

What are your thoughts about AR, VR and Internet of Things (IoT)?

AR,VR and IoT along with AI are the future.  These technologies tend to bring technology closure to user and make their life easier. These technologies are changing the world rapidly.

What do you think will be the future of Mobile technology?

There will be a bright future for Mobile Technology coupled with AI. Automation and centralizing the things will make human life easier and faster. Everything will be on fingers, the cloud computing will be the key for future.

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