Top Benefits of WooCommerce for Your Online Store

Avantika Shergil By Avantika Shergil  |  Sep 25, 2023  |  E-Commerce WooCommerce
Top Benefits of WooCommerce

According to a statistic, 810 million websites use WordPress, which is 43% of all the websites on the internet. The number includes websites without a CMS or a custom-coded CMS. WooCommerce is a popular open-source eCommerce WordPress plugin that turns any website into a fully equipped online shop with a single click and lets users use the power of WordPress for online shopping. The simplicity and versatility of WooCommerce are its standout features. One can talk with expert eCommerce developers to know whether they should incorporate WooCommerce in their website or not. In this article, we will discuss the features and benefits of WooCommerce.

Benefits Of WooCommerce for Startups in 2024

Stay on budget with WooCommerce pricing

WooCommerce itself is entirely free to use. It’s an open-source plugin that can be installed on any WordPress website without incurring any licensing fees or subscription costs. This affordability makes it an attractive option for businesses with budget constraints. The core software is free, but there may be associated costs, such as hosting, domain registration, and payment gateway fees.

WooCommerce allows businesses to select the hosting provider, which gives the flexibility to find a hosting plan that suits budget and performance requirements. Businesses can start with shared hosting and scale up as they growth. Also, WooCommerce does not impose transaction fees on sales. Thereby, they can keep 100% of their revenue, which leads to significant cost savings, especially for high-volume businesses.

Modularity is worth a pound

WooCommerce’s modular system lets businesses choose and pay for specific extensions and themes that match their requirements. These extensions cover various aspects of e-commerce, including payment gateways, shipping options, inventory management, and marketing tools that are selectively installed and activated, the ones that are relevant to the business.

This pay-as-you-go approach is one of the well-known benefits of WooCommerce which allows customizing the online stores while controlling costs. Businesses can invest in extensions as needed rather than committing to a full suite of features they may not require.

Seamless integration with WordPress site

WordPress platform scored immense popularity for the security, speed, and ease of use that CMS offers globally. WooCommerce seamlessly integrates with WordPress, which makes it easy to manage both e-commerce and content needs from a single platform.
Additionally, compatibility with WordPress themes makes e-commerce development a breeze. It further helps render the best experiences to the retailers and shoppers.

Sell anything on a WooCommerce website

If you’re selling physical products, virtual products, digital downloads, subscriptions, event tickets, or services, WooCommerce provides the flexibility to accommodate a wide range of products and offerings. The flexibility and versatility make it suitable for a wide range of businesses and industries, allowing it to sell virtually anything online.

WooCommerce provides the tools to set up an online store to match the specific product offerings and business model. A couple of features such as payment gateways, shipping methods, themes, robust backend, and documentation enable starting the online store quickly, which is a great advantage of WooCommerce.

Scale your online store to accommodate growth

WooCommerce is suitable for businesses of all sizes, from small startups to large enterprises. Whether businesses have a limited product catalog or a vast inventory, WooCommerce scales with business needs. Businesses can start with a small selection of products and gradually expand the catalog over time with new products and category additions without limitations.

The advantages of scaling that WooCommerce provides to accommodate your business growth are;

  • It can handle increased website traffic as it’s designed to perform well even during high-traffic periods.
  • Businesses can also start with shared hosting and move to dedicated servers or cloud hosting as the business grows, ensuring that the website remains responsive and reliable.
  • WooCommerce integrates with various sales channels- social media platforms, marketplaces, and physical stores. This multi-channel approach allows to tap into new customer bases and increases sales.

Extend capabilities with CMS Integration

WooCommerce’s integration with WordPress- a world-class content management system, is a significant advantage for businesses. This integration allows big companies using WooCommerce to manage both product catalogs and content marketing from a single dashboard.

With WordPress and WooCommerce together, businesses can implement content marketing strategies. The blog posts, articles, videos, and other content are created to engage with the audience, enhance the brand’s authority, and drive organic traffic to the online store. WooCommerce inherits the SEO-friendly features of WordPress that help optimize product pages, blog posts, and other content elements for search engines. It improves the online store’s visibility in search engine results.

WooCommerce is fast

Speed and performance are essential aspects of any e-commerce platform, and WooCommerce is designed to deliver fast and efficient online shopping experiences. The clean and efficient code contributes to faster page load times. Support for caching solutions significantly boosts website speed as it stores frequently accessed data and serves it to visitors.

Integration with CDNs, such as Cloudflare or Amazon CloudFront, distributes the website’s content across multiple servers worldwide, which reduces latency and accelerates page loading. The tools for image optimization allow the compression and resizing of images without compromising quality. The responsive themes ensure that the online store performs well on mobile devices.

Myriad payment options for secure payment processing

WooCommerce provides a range of payment gateways that cover various payment methods to accept payments from customers without the need for third-party plugins or integrations. There is a strong emphasis on security for payment processing, as payment gateways can handle sensitive customer information securely, which is a great WooCommerce benefit.

WooCommerce is compliant with industry-standard security protocols, such as SSL encryption, PCI DSS, and others, to protect transaction data. The real-time reporting and transaction management features allow you to view and manage orders, refunds, and payment statuses from your WooCommerce dashboard, ensuring businesses have visibility into e-commerce transactions.

Promote products with marketing tools

WooCommerce offers smooth integration with various marketing campaigns and tools, helping businesses effectively promote products and reach the target audience. Email marketing platforms, social media platforms, WordPress CMS, and affiliate marketing platform integration allow WooCommerce support companies to launch marketing campaigns easily and quickly.

Product sorting for easier purchase

Users often sort the products to get a list of products according to their preferences quickly and then look for ratings to ensure their quality. WooCommerce facilitates default sorting, custom sorting, and flexible filtering options that allow users to narrow down their product choices and stay engaged in shopping.

Adequate star ratings, customer reviews, verified purchase reviews, and ratings sorting help customers find the most recommendable product and make data-driven decisions. Review moderation tools provided by WooCommerce help ensure that inappropriate or spammy reviews are not displayed.

WooCommerce is free

Keeping costs down is one of the major concerns of any entrepreneur and business owner. WooCommerce can help keep costs down as it is an open-source WordPress plugin. WordPress is one of the most popular CMS platforms globally, powering a vast number of websites. Hence despite being free, there is no question of reliability regarding WooCommerce as WordPress provides direct developmental support to the WooCommerce plugin. Apart from being free, the ease of starting a WooCommerce store is another significant benefit that WooCommerce delivers to its users.

WooCommerce store is a personal store

Many entrepreneurs do not like the idea of selling their products or services via a third party as they feel that they would be bound to that party’s rules and terms. This is the reason why many of them spend money on building an eCommerce mobile app or website. WooCommerce serves as a perfect solution for such entrepreneurs as it is a platform that allows them to build a more personal store with minimal intervention.

Many entrepreneurs like to keep WooCommerce as a backup store with their main e-commerce store on Amazon or other similar websites. A backup store helps online eCommerce stores that have worked on branding in the past as customers can find them through an organic search on Google if they have trouble finding the store on the website such as Amazon.

Good support from the company

WooCommerce is backed by WordPress, which happens to be one of the largest CMS systems in the world. Whether it’s an eCommerce store or an m-commerce store, both need a wide range of extensions to perform various functions. In WooCommerce, there are more than 400 official extensions that assist the website in performing various functions like payments and shipping, marketing, accounting, and analytics, to name a few.

Another benefit of WooCommerce is that all the extensions from a web development company would easily cost hundreds of dollars. With WooCommerce extensions, the cost rarely exceeds $20-$30 per extension.

Informative analytics

No website can succeed without good analytics, as without proper analytics, it is challenging to create a solid, actionable sales plan. For those who have little or no experience with tracking implementation, it can prove to be pretty challenging to use complicated analytics software. WooCommerce has very intuitive and simple built-in analytics. Its built-in analytics feature proves to be especially useful for those who have little or no experience with analytics.

WooCommerce allows users to view critical information like most popular products, sales by product and data, and customer information in easy-to-view pie charts. If entrepreneurs want to get detailed analytics, then WooCommerce is a simple process, and they can gain access to a much deeper level of analytics using WooCommerce.

Cost-effective and flexible

As compared to other platforms, building a solution on WooCommerce always proves to be a cost-effective affair. It can take months to build an eCommerce website from scratch, while a WooCommerce shop can be set up in only a few days. Moreover, design changes can prove expensive with a custom webshop, while WooCommerce can easily implement design changes by purchasing affordable themes.

WooCommerce allows users to implement additional features quickly with negligible costs, while custom-made webshops demand a much longer development process leading to an increased budget.

WooCommerce is a very flexible platform as it easily adjusts itself to all kinds of business’ requirements. Whether the business is selling t-shirts, digital downloads, or membership subscription services, WooCommerce supports them all. The same cannot be said about the other open-source platforms out there.

Easy integration

Whether it’s an eCommerce website, mobile app, or a PWA, each one has different requirements. One may need to extend the functionality of WooCommerce to accommodate the requirements of the website.

A significant advantage that WooCommerce offers over other similar platforms is that it supports a large number of third-party integrations with its platform. So entrepreneurs worrying whether they will be able to integrate their payment gateway or shipping calculator with their WooCommerce store can relax.

Cayman Gateway is a new payment gateway in the remote location of the Cayman Islands. It has developed a WooCommerce plugin to allow website owners from the Cayman Islands to take payments through their gateway. Such is the popularity of WooCommerce that almost every new plugin supports it.

Expert PHP developers can help build a WooCommerce plugin that can help a company fulfill its needs.

WooCommerce is SEO-friendly

WooCommerce is one of the most well-established platforms globally, adapted according to SEO guidelines provided by Google. WooCommerce is an out-of-box SEO-friendly solution, and it is easy to SEO optimize the website with WooCommerce. With WooCommerce, website owners get an intuitive interface that allows the website owners to store essential product details and any other SEO information. Apart from that, there are great third-party SEO plugins that help entrepreneurs optimize every post and page on the website.

The SEO-friendly features of WooCommerce allow for optimized product pages, meta descriptions, and URLs. SEO plugins like Yoast SEO enhance your online store’s visibility in search engine results. Google Ads integration enables tracking advertising campaigns’ performance.

WooCommerce provides robust Security

Nobody wants a crashed e-commerce platform during the festive season due to security reasons. WooCommerce development company ensures robust security for its clients by working closely with security experts like The idea is to provide the safest online experience to the clients. The security updates are regular and quick on WooCommerce, and websites that regularly update their WooCommerce platform and plugins have a pretty reliable and safe platform for conducting their business.

Easily customizable through themes

Once a custom website is live, it is often challenging and expensive to make changes. With the WooCommerce platform, one can easily switch back and forth between appearances. This is accomplished by the use of different themes, either free or paid. Paid themes can cost up to $100 and receive dedicated support from their development team.

An excellent place to look for premium WordPress – WooCommerce themes is ThemeForest.

Social media integration

Social commerce is a strong trend as Facebook and Instagram allow users to buy directly from their apps. Ecommerce stores have to upgrade themselves and become social media compliant. With WooCommerce, businesses can achieve fast and easy social media integration, helping them reach out to their targeted audiences effectively.

Prominent social media plugins will allow businesses to take another step towards a better customer experience.

Large community of experts in WooCommerce

The support of a large developer community becomes essential even when the entrepreneurs outsource a WooCommerce project. WooCommerce enjoys the help of a vibrant community of users, developers, and contributors. One can find a wealth of information on the WooCommerce community.

It also has several forums specialized in this platform. A good example is WooCommerce Support Forum, but there are many others, such as Upload WP Community Forums. A good community forum is important because the developers can receive help from a large community of active users whenever a problem arises.


The professional look and flexibility of WooCommerce make it the best eCommerce platform for small and medium-sized businesses. WooCommerce provides all the standard requirements for a fraction of the cost compared to most other eCommerce platforms. The massive support community of WooCommerce ensures that the users never have to face a roadblock while working on WooCommerce.

Avantika Shergil Avantika Shergil   |  Sep 25, 2023

An enthusiastic Operations Manager at, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.


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