Prototype Creative
About Prototype Creative
Design. Develop. Digital.
3 little words, but what do they mean? The prototype has the experience to design anything from bespoke branding packages to websites and mobile apps. We can develop/build bespoke software that not only looks at the dogs but functions at the highest level, and then promote the hell out of it in digital marketing campaigns so that people take notice.
Cost per hour and min project are dependent upon client quotes. We are a bespoke agency, so even prices are bespoke.
Design. Develop. Digital.
3 little words, but what do they mean? The prototype has the experience to design anything from bespoke branding packages to websites and mobile apps. We can develop/build bespoke software that not only looks at the dogs but functions at the highest level, and then promote the hell out of it in digital marketing campaigns so that people take notice.
Cost per hour and min project are dependent upon client quotes. We are a bespoke agency, so even prices are bespoke.
Key Insights
Services & Focus
Industry Focus
Portfolio
Hamlin Knight
Hamlin Knight approached us to design a new website.
Their old site was very corporate and featured standard stock imagery, and instead of going down the same route, we decided to focus on them. We used their name as the inspiration, the driving force of recruitment. Using the concept of Knights, we developed imagery, icons, and even a strapline, "Make your move." Blending perfectly between ye olde and modern-day.
Filtermech
Our partnership with Filtermech started out in 2013 when we were approached by the team to redesign their logo and website. We crafted a site that was both revolutionary and sleek for the time, projecting quality to Filtermech's clientele and increasing confidence in the brand's abilities. Not only did their site look better, but it also worked better too, with an integrated store and enhanced CRO techniques. Needless to say, Filtermech were thrilled with the results.
Nest Interiors
We produced a sleek logotype and one-page website for Nest Interiors. The designs had to reflect the build quality of their kitchens and bathrooms. We decided to use dark teal with gold highlights to emphasise quality and make the imagery pop.
Inoxko
Inoxko came to us with a cool name but a logo from the 80s.
Our design team used elements of the old design to refresh the brand and bring it up to date. The circular shape was inspired by the previous logo, but we wanted to emphasise the global deliverability of Inoxko and hint at the rolls of steel, so we made the whole thing out of circles.
The font was updated from a tall, thin, serif font to a wide, fat, sans-serif font that appears strong like the product.
Nutrabaits
When Nutrabaits approached us, they already had nice packaging, brand colours and a strong market but their website didn't compliment it.
We used the packaging as inspiration and made the majority of the website black with highlights in yellow to really make them stand out. Another element of the packaging that inspired us was the windows to see the actual product. We used photographs of products pouring out of tubs instead of sealed up ones. We even videoed one tipping over with the bait rolling out.
GTS
GTS recently rebranded and, as part of the rebrand, wanted to refresh their website. The old site was performing well but didn't look in keeping with the new brand.
We stripped it right back and simplified the look of the site as well as the structure to improve the user journey.
As well as colours and fonts, every single image was updated to follow the new brand guidelines.
One Resource
We flipped the script. Vibrant colours were taken from the logo to brighten up the website. We made the search function the most prominent element on the home page and even featured some of the jobs to improve usability.
Small characters were introduced, like borrowers, to represent the people at One Resource working behind the scenes and give people something to remember them by. And circles were used throughout to reinforce the brand logo.
Richter
Richter (formerly Richter Associates) came to us for a company rebrand. With massive targets, they wanted the company to reflect the recent growth and their future aspirations.
The logo was the first thing to change. "Associates" was dropped, as was the acronym logo. We kept the border but made it more of a feature and removed the corner to show incompleteness. This outline became a prominent feature of the website, on buttons and interacting with images, and was used heavily in the printed media.
Finally, as part of the website launch, we were tasked with producing a 2m 30s promotional video (visible on their website), scripted and storyboarded by ourselves, with some footage captured by Awesome, who worked with us.
Eric Stead
We were recently commissioned by Eric Stead Garages ltd, to give their brand a complete overhaul. As part of the project, we took Eric’s signature that was on the wing of an old mini and made it the focal point of the campaign, literally embedding his name into the brand.
Included in the rebrand we updated all the dealership signs, flags, fence panels and even parking bays around the forecourt to give it the slick look and feel that Simon wanted. We partnered up with Taylor made Signs of Cundy Cross to deliver on the sign refit.
All salesmen received new stationery bundles, email signatures, window stickers and key fobs to help further promote the brand across its wide customer base and into the next generation of Stead’s.
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Location
01709761129