Barbauld Agency
About Barbauld Agency
The Barbauld Agency is a full service marketing agency located in Valparaiso, IN. Our number one priority is helping clients grow their business through effective marketing. We use multiple forms of marketing to get each client’s message in front of the right audience at the right time.
We work with businesses from a wide variety of industries including retail, industrial, healthcare, hospitality and real estate.
We create well planned out, beautifully designed websites and marketing campaigns. From digital marketing and branding, to print ads, outdoor advertising, business cards and more - we truly do it all.
Marketing techniques and technology are constantly changing. We push ourselves to learn new platforms and tools so that we can bring the same opportunities the “big guys” have to our clients.
We are passionate about developing long-term relationships with our clients. The best part of our job is seeing the measurable impact we’ve had on helping businesses grow.
The Barbauld Agency is a full service marketing agency located in Valparaiso, IN. Our number one priority is helping clients grow their business through effective marketing. We use multiple forms of marketing to get each client’s message in front of the right audience at the right time.
We work with businesses from a wide variety of industries including retail, industrial, healthcare, hospitality and real estate.
We create well planned out, beautifully designed websites and marketing campaigns. From digital marketing and branding, to print ads, outdoor advertising, business cards and more - we truly do it all.
Marketing techniques and technology are constantly changing. We push ourselves to learn new platforms and tools so that we can bring the same opportunities the “big guys” have to our clients.
We are passionate about developing long-term relationships with our clients. The best part of our job is seeing the measurable impact we’ve had on helping businesses grow.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
The Result: 29% increase in hiring in under 12 months
Project Profile
Trailer Transit is the nation’s largest owner operator power only trucking company. Their team is made up entirely of owner operators, truck drivers who own their own cab. As a power only company, they haul everything from industrial equipment, farming equipment, entertainment trailers and much more throughout North America.
Trailer Transit wanted to attract experienced owner operators. This target market is a small niche audience of veteran drivers who own their own rigs and have over two million miles under their belts. This group is somewhat exclusive, as it’s not easy to become an owner operator. Owner operators are typically road savvy small business owners who have made a significant investment in their rig and have spent years racking up the qualifying miles.
The Result: 15% increase in eye exams
Project Profile
VisionPoint was a family-owned business with six locations across Northwest Indiana. They sold glasses and sunglasses, and offered eye exams with on-site independent optometrists.
VisionPoint had two main customer audiences:
One was a smaller audience made up of blue collar, steel mill workers who needed everyday eyewear for themselves and their families, and protective eyewear for their jobs.
Their larger audience was parents and other adults with an annual household income of over $70K who lived in a ten-mile radius of any of the six VisionPoint locations.
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Location
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