FRENCHY DIGITAL LLC

We Build Apps That Actually Get Used

Most apps fail. Not because of bad code, but because developers build what clients ask for instead of what users actually need.

We're different.

Frenchy Digital started in 2019 when Chris Machetto got tired of watching beautifully engineered apps collect dust in app stores. After years at companies like Google, Meta, and Snapchat, our founding team saw the same pattern: brilliant technical execution, zero market validation.

So we built something different—a development shop that acts more like a product studio.

The Problem With Traditional Development Shops

They'll build exactly what you specify. Charge you $100K. Deliver on time. And six months later, you'll realize nobody wants it.

We refuse to be that company.

How We Actually Work

Before writing a single line of code, we challenge your assumptions. We research your competitors. We validate your market. We prototype your core hypothesis and put it in front of real users.

Sometimes this means telling clients their idea won't work. Sometimes it means completely pivoting the product strategy. Sometimes it means building something totally different than what was originally requested.

Our clients don't always love this process at first. But they love the results.

Who We Are

Forty-nine professionals—developers, designers, product managers, and strategists—spread across Los Angeles, Paris, and North Africa. Nine executives lead teams that have shipped products for billions of users at Big Tech companies. We've also shipped products for zero users that taught us expensive lessons.

We're a Black-owned company because representation matters, but that's not why clients hire us. They hire us because we've learned—often the hard way—what separates apps people use from apps people delete.

Our team pulls talent from USC and UCLA, training the next generation while keeping ourselves sharp on emerging technologies. We teach an app development bootcamp because we believe knowledge shouldn't be gatekept behind expensive CS degrees.

Our Unfair Advantages

1. We've Seen Both Sides

Our leadership team built products at scale (Google, YouTube, Meta, Snapchat, Société Générale). Our developers cut their teeth at startups that pivoted three times before finding product-market fit. This combination means we know when to move fast and when to build for scale.

2. Scale With Agility

We're 49 people—large enough to handle multiple enterprise projects simultaneously, small enough to treat each client like they're our only one. You get the capacity of a big agency with the attention of a boutique shop.

3. Global Perspective, Local Execution

Operating across three continents means we understand cultural nuances that single-market agencies miss. Your app for LA users needs different UX than your app for Paris users, even if the functionality is identical.

4. AI-First, Not AI-Curious

We've been integrating machine learning into production apps since before ChatGPT made AI cool. OpenAI, Claude, TensorFlow, PyTorch—these aren't buzzwords for us. They're tools we use to solve real problems: recommendation engines, automated workflows, intelligent search, predictive analytics.

5. Transparent Economics

We publish our pricing. Research phase: $5K. Prototype: $13K. Full build: $80K+. No hidden fees. No scope creep surprises. No "we'll need to discuss budget" nonsense.

If our prices seem high, we're probably not the right fit. If you're comparing us to offshore shops charging $15K for a "complete app," we're definitely not the right fit.

What We Don't Do

We don't build simple brochure websites. We don't do "quick apps" in 6 weeks. We don't work with clients who see development as a commodity to be price-shopped. We don't take projects where the founder can't articulate why users would switch from their current solution.

We're not for everyone. And that's intentional.

What We Actually Build

Event discovery platforms where AI predicts which concerts you'll actually attend. Insurance technology that automates quote generation with natural language processing. Social coordination apps that solve real problems, not just "Uber for X" fantasies. CRM integrations that save companies hundreds of hours monthly.

We build apps that have to work. Apps where downtime costs money. Apps where performance matters. Apps that people rely on.

Why "Frenchy" Digital?

Chris is French. The name stuck. It's that simple.

But the name also reflects our philosophy: we don't take ourselves too seriously even though we take our work very seriously. We're professionals who happen to enjoy what we do, not self-important "tech visionaries" who've drunk our own Kool-Aid.

The Partnership Model

When you work with us, you get:

• A dedicated project manager who knows your business
• Direct access to senior developers (not junior outsourced teams)
• Transparent Slack workspace and Trello boards
• Bi-weekly check-ins with actual demos, not PowerPoints
• Honest feedback, even when it contradicts what you want to hear
• The capacity of a 49-person team focused on your success

We stay with you post-launch. Most agencies ghost after deployment. We stick around because the real work starts when users arrive.

Our Track Record

Hundreds of apps since 2019. Some went viral. Some quietly made their companies millions. Some failed—not from bad code, but from bad timing or market conditions. We're proud of all of them because each taught us something.

In just six years, we've grown from a handful of Big Tech refugees to a 49-person team trusted by startups and enterprises across three continents. That kind of growth doesn't happen by accident—it happens when you consistently deliver results.

Our best metric isn't apps delivered. It's clients who return. Founders who built one app with us, got acquired, then hired us for their next venture. Companies who started with a $13K prototype and turned it into an $80K full build because we validated the model first.

What Success Looks Like

Not downloads. Not funding rounds. Not TechCrunch articles.

Success is users who keep coming back. Apps that solve real problems so well that people recommend them to friends. Products that generate revenue, not just vanity metrics.

If you're building an app to check a box or chase a trend, we're not your team. If you're building something you believe could genuinely improve how people work, connect, or live—let's talk.

The Bottom Line

We're not the cheapest. We're not the fastest. We're not the nicest (we'll tell you hard truths).

But if you want an app that actually works, built by a 49-person team who've done this before, with a process that reduces your risk and increases your odds of success—we might be exactly what you need.

Frenchy Digital
Los Angeles • Paris • North Africa