Holini
About Holini
At Holini, our approach is to align your PPC, landing pages, and analytics to create a system for predictable pipeline growth that keeps your CAC under control.
Our approach is built on three core principles:
→ Deep B2B tech specialisation provides a shortcut to proven strategies that bypass the costly trial-and-error phase.
→ Proven and systematic processes create a clear path to predictable results while keeping your CAC under control.
→ Only senior specialists execute the work, ensuring full ownership of the results.
This approach has been trusted by a wide range of B2B tech companies:
▶ Growth-phase & bootstrapped companies like Omnisend ($55M+ ARR), Zone ($8M+ ARR), Cherry Servers ($7.2M+ ARR), DeskTime ($4M+ ARR), and more.
▶ VC-backed category leaders and runner-ups like Veriff (Series C), Booksy (Series C), Smartcat (Series C), Scoro (Series B), Livespace (Series A), Sonarworks (Series A), Montonio (Series A), Outvio (Series A), Klaus (acquired by Zendesk), and more.
We accept only 3–4 new partnerships each quarter to ensure our senior specialists can deliver on expectations and give your company the focus it requires.
At Holini, our approach is to align your PPC, landing pages, and analytics to create a system for predictable pipeline growth that keeps your CAC under control.
Our approach is built on three core principles:
→ Deep B2B tech specialisation provides a shortcut to proven strategies that bypass the costly trial-and-error phase.
→ Proven and systematic processes create a clear path to predictable results while keeping your CAC under control.
→ Only senior specialists execute the work, ensuring full ownership of the results.
This approach has been trusted by a wide range of B2B tech companies:
â–¶ Growth-phase & bootstrapped companies like Omnisend ($55M+ ARR), Zone ($8M+ ARR), Cherry Servers ($7.2M+ ARR), DeskTime ($4M+ ARR), and more.
â–¶ VC-backed category leaders and runner-ups like Veriff (Series C), Booksy (Series C), Smartcat (Series C), Scoro (Series B), Livespace (Series A), Sonarworks (Series A), Montonio (Series A), Outvio (Series A), Klaus (acquired by Zendesk), and more.
We accept only 3–4 new partnerships each quarter to ensure our senior specialists can deliver on expectations and give your company the focus it requires.
Key Insights
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Portfolio
EstateGuru increases qualified lead volume by 115.86% while keeping CPA under control
Holini helped EstateGuru scale PPC performance for both investors and borrowers while keeping acquisition costs within target CPA levels. The work included fixing tracking, expanding budget on top-performing campaigns, building localized and English-language campaigns, introducing shared budgets and portfolio bidding, restructuring the account with the Hagakure method, improving ad relevance, and testing competitor keyword campaigns. Compared with the same period in 2020, results from January 1 to October 31 showed qualified leads up by 115.86%, investments on the platform up by 97.06%, value of investments up by 104.02%, and CPA down by 8.71%.
Zone increases monthly paying customers by 205% in 15 months with Google Ads
Holini helped Zone, a domain registrar and web hosting provider, improve Google Ads performance by restructuring keywords, rewriting ad copy around core USPs, implementing micro conversions, refining smart bidding with portfolio strategies, and expanding into broad match to grow reach more efficiently. Compared with August 2022, results in October 2023 showed a 205% increase in monthly paying customers, a 46% decrease in customer acquisition CPA, a 166% increase in clicks, and a 23% decrease in average CPC.
Passware boosts Google Ads sales net revenue by 24.75%
Holini helped Passware improve PPC profitability after weak results with a previous provider. The work focused on scaling budget inside existing campaigns while protecting return on investment. Holini used tROAS portfolio bidding, consolidated ad groups, improved responsive search ads, refined keyword handling, and tightened budget efficiency. Compared with October 2020, results in October 2021 showed conversions up by 70.34%, net revenue up by 24.75%, and conversion value up by 38.15%.
Booksy scales merchant registrations by 134% while reducing CPA
Holini helped Booksy scale its B2B Google Search campaigns in the U.S. to drive more merchant registrations while keeping acquisition costs under control. The work included consolidating non-brand campaigns under a target CPA portfolio strategy, expanding with broad match while filtering low-intent traffic, improving competitor-focused landing pages, tailoring ad extensions by ICP, and continuously pruning weaker keywords and assets. Compared with the previous period, clicks increased by 125%, impressions by 236%, conversions by 134%, and CPA decreased by 7%.
Cherry Servers grows new client revenue by 171.34% while reducing CPA
Holini helped Cherry Servers, a provider of bare metal servers and cloud infrastructure solutions, improve Google Ads performance through stronger tracking, tighter campaign structure, better ad relevance, smarter bidding, and more focused budget allocation. The work included fixing offline tracking, applying Consent Mode V2, adding relevant keywords, improving ad-to-landing-page relevance, restructuring campaigns and ad groups, and moving from manual CPC to tCPA bidding. From March to May 2024, compared with the previous period, sign-ups increased by 30.89%, cost per sign-up dropped by 40.56%, and revenue from new clients increased by 171.34%.
DeskTime grows paying customers by 106% and estimated lifetime value by 195%
Holini helped DeskTime, an automatic time-tracking software company, improve Google Ads performance through better reporting, smarter bidding, and tighter keyword prioritization. The team built a reporting system combining DeskTime database data with Google Ads data, identified the best-performing markets and keywords, optimized bidding toward more profitable customer events, and focused budgets on top-performing keyword groups. Compared with October 2022, results in October 2024 showed an 86% increase in qualified leads, a 106% increase in paying customers, a 195% increase in estimated lifetime value, and a 43% decrease in customer acquisition cost.
Livespace increases Paid Search MQL volume by 37% while improving lead quality
Holini helped Livespace, a B2B CRM company, improve Paid Search performance by refining bidding, tightening keyword targeting, improving ad copy, and fixing UTM tracking issues. The project increased monthly MQL volume by 37%, reduced MQL CPA by 18%, increased SALs by 25%, and improved the MQL-to-SAL conversion rate by 47%
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