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About intouch mena

Your Digital Growth Partner

intouch is a strategic communications and growth architecture partner helping organizations build scalable marketing systems that drive measurable business impact.

We believe most organizations don’t struggle with a lack of marketing activity, as much as they struggle with fragmentation.

Channels operate in silos, campaigns deliver short-term visibility, and communication rarely translates into measurable business impact.

intouch was built to change that.

We design and operate integrated communication and growth systems that align strategy, content, media, technology, and performance into one cohesive structure. The goal is simple: turn communication into a business driver, not just an expense.

With over 25 years of experience across the Middle East and a strong presence in the GCC, we partner with corporations, institutions, and high-growth brands to build systems that scale, adapt, and deliver long-term impact.

Reach out to us by email on [email protected] or by phone:

Lebanon: (+961) 3 068 545

Qatar: (+974) 4434 1021

UAE: (+971) 50 146 8450

KSA: (+966) 56 642 5310

intouch is a strategic communications and growth architecture partner helping organizations build scalable marketing systems that drive measurable business impact.

We believe most organizations don’t struggle with a lack of marketing activity, as much as they struggle with fragmentation.

Channels operate in silos, campaigns deliver short-term visibility, and communication rarely translates into measurable business impact.

intouch was built to change that.

Reach out to us by email on [email protected] or by phone:

Lebanon: (+961) 3 068 545

Qatar: (+974) 4434 1021

UAE: (+971) 50 146 8450

KSA: (+966) 56 642 5310

Key Insights

Founded 1998

Strength 51 to 250

Cost Per Hour $51 - $100

Min. Project Amount $5001 - $10000

Services & Focus

Services

20%

Web and Software Development (20%)

Mobile App Development (20%)

Ecommerce Development (20%)

Digital Marketing (20%)

Branding (20%)

Industry Focus

15%

10%

consumer products & services (15%)

education (15%)

government (15%)

health care & life sciences (15%)

real estate (15%)

retail (15%)

art, entertainment & music (10%)

Client Focus

100%

Client with < $10M in revenue (100%)

Portfolio

Place Vendôme

Context / Challenge
Place Vendôme sought to create distinctive digital content capable of capturing attention in a highly saturated social media environment. The challenge was to produce a piece of communication that not only stood out creatively but also conveyed a deeper narrative reflecting Qatar’s identity, bridging its cultural heritage with its modern transformation.
Approach / Solution
intouch developed a content-driven communication approach centered on a high-impact “zoom in / zoom out” video concept. The strategy was designed to translate a national narrative into an engaging visual format, integrating storytelling with platform-native content formats. This approach was embedded within a broader creative content system aimed at delivering unique, above-average digital experiences that drive both reach and interaction.
Execution Highlights
Developed a concept-driven video using zoom-in techniques to highlight Qatar’s historical roots and zoom-out transitions to showcase its modern evolution
Structured the narrative to balance cultural depth with contemporary visual storytelling
Integrated the video within a broader content ecosystem including creative formats such as doodling, “find the spot,” postcards, and trend-driven reels
Amplified the content through high-impact, buzz-oriented social media execution
Business Impact
The campaign delivered strong audience engagement and reach, generating 1,030,003 reach, 19,097 views, 2,145 likes, and 192 saves. Beyond performance metrics, the content strengthened Place Vendôme’s positioning as a culturally relevant and digitally forward destination, demonstrating the effectiveness of structured, insight-driven creative systems in driving both visibility and meaningful audience interaction.

YOMMA EXPO

Context / Challenge
Yomma Expo, a 4-day experience in Riyadh focused on women and children, required a strong market entry strategy to attract both exhibitors and visitors. The challenge was to build awareness, define a compelling event identity, and drive participation at scale within a competitive events landscape.
Approach / Solution
intouch partnered with Cosmo Events to develop and implement an integrated communication system spanning the exprom and visprom phases. The approach combined creative development, social media strategy, and paid campaign frameworks to establish a distinct event positioning while driving targeted acquisition of exhibitors and attendees.
Execution Highlights
Developed a vibrant slogan and key visual to define the event’s identity and positioning
Structured social media communication to build awareness and engagement ahead of the event
Implemented paid campaign strategies to attract qualified exhibitors and visitors
Aligned creative, content, and media efforts into a cohesive communication flow
Business Impact
The integrated approach enabled Yomma Expo to effectively position itself in the market and achieve its participation objectives, attracting 150 exhibitors and 10,000 visitors. By structuring communication across creative, social, and paid channels, intouch supported stronger audience engagement, efficient acquisition, and a scalable framework for future event editions.

Rose Sweets

Context / Challenge
Rose Sweets, one of Saudi Arabia’s long-standing dessert brands, faced increasing competition from modern and digitally native players. The challenge was to modernize its social media presence and drive immediate sales growth across both in-store channels and third-party aggregators within a short timeframe.
Approach / Solution
intouch developed a structured social and performance-driven communication system designed to reposition the brand while accelerating sales. The approach combined content modernization with tactical paid campaign frameworks, ensuring that brand visibility and conversion efforts were aligned within a unified growth strategy.
Execution Highlights
Structured a refreshed social media approach to modernize brand perception
Led the development of campaign-driven content aligned with sales objectives
Implemented targeted paid campaigns to drive traffic and conversions across channels
Aligned communication efforts with third-party aggregators to support transactional growth
Business Impact
The integrated approach enabled Rose Sweets to achieve a sustained increase of 30% in sales across in-store and aggregator channels on a month-to-month basis between October and December 2023. By aligning brand modernization with performance-driven campaigns, intouch strengthened market competitiveness, improved conversion efficiency, and established a scalable foundation for continued growth.

AgriteQ

Context / Challenge
Qatar International Agricultural Exhibition required a structured communication approach to maximize visibility and engagement across its full lifecycle. The challenge was to ensure consistent audience attention before, during, and after the event, while maintaining momentum and amplifying its impact beyond the physical experience.
Approach / Solution
intouch developed and implemented an integrated event communication system combining social media and paid campaigns. The approach was designed to support continuous engagement across three key phases—pre-event awareness, live coverage, and post-event amplification—ensuring a cohesive narrative and sustained audience interaction.
Execution Highlights
Structured pre-event communication to build anticipation and awareness
Led full social media coverage throughout the 5-day event to capture real-time engagement
Implemented paid campaign frameworks to amplify reach and visibility
Extended communication into the post-event phase to sustain momentum and reinforce key messages
Business Impact
The phased communication system enabled AgriteQ to maintain consistent visibility and engagement throughout the event lifecycle. By aligning awareness, live coverage, and post-event amplification into a unified strategy, intouch supported stronger audience engagement, enhanced event positioning, and created a scalable framework for future editions.

Al Meera Consumer Goods Co.

Context / Challenge
Al Meera Consumer Goods Company, a long-established retail brand in Qatar, sought to revitalize its social media presence to better connect with modern audiences. The existing communication approach lacked the level of engagement and interactivity required to reflect evolving consumer expectations in the retail space.
Approach / Solution
intouch developed an integrated social communication system designed to reposition Al Meera’s digital presence as more dynamic, engaging, and audience-centric. The approach combined content strategy, paid media, and visual production into a unified framework aimed at enhancing interaction and strengthening brand affinity.
Execution Highlights
Structured a social media strategy focused on increasing interactivity and audience participation
Led the development of content ecosystems supported by photography and videography
Implemented paid campaign frameworks to amplify reach and engagement
Aligned content and media efforts to ensure consistency across all digital touchpoints
Business Impact
The transformation of Al Meera’s social media presence enabled a more engaging and interactive relationship with its audience. By structuring communication into a cohesive system, intouch supported improved engagement quality, strengthened brand perception, and established a scalable foundation for ongoing digital growth.

Première Events

Context / Challenge
Première Events required a digital platform capable of supporting the growing demand for event discovery and ticket purchasing in Qatar. The challenge was to move beyond a static website and enable a seamless user journey that connects event browsing with real-time ticket booking, while enhancing user convenience and engagement.
Approach / Solution
intouch developed a structured web platform integrating a centralized ticketing system designed to streamline the end-to-end user experience. The approach focused on transforming the website into a transactional ecosystem, allowing users to explore events, access detailed information, and complete bookings within a unified interface.
Execution Highlights
Implemented an integrated ticketing system enabling direct online booking
Structured event detail pages to support informed user decision-making
Enabled seat and zone selection functionality to enhance booking flexibility
Optimized the user journey to connect discovery, selection, and purchase within a single flow
Business Impact
The platform repositioned Première Events from an informational website to a functional booking destination, improving user engagement and transaction efficiency. By consolidating event discovery and ticket purchasing into one system, intouch supported stronger customer experience, increased accessibility to events, and a scalable foundation for future platform growth.

Lilly Pharmaceuticals

Context / Challenge
Lilly Pharmaceuticals sought to translate a global campaign concept into the distinct cultural and communication landscapes of Saudi Arabia and the UAE. The challenge was to ensure the campaign maintained its global intent and consistency while resonating meaningfully with local audiences across both markets.
Approach / Solution
intouch developed a structured localization framework that bridged global strategy with regional relevance. This approach focused on adapting the campaign’s messaging, tone, and execution model to align with local cultural nuances, regulatory considerations, and audience expectations, while preserving the integrity of the original concept.
Execution Highlights
intouch led the end-to-end localization process, adapting campaign narratives and creative assets for both Saudi and Emirati audiences. This included refining messaging to ensure cultural resonance, aligning content with local communication standards, and implementing the campaign across relevant digital and media channels in each market.
Business Impact
The localized campaign enabled Lilly Pharmaceuticals to extend a global initiative into Saudi Arabia and the UAE with clarity and consistency. By structuring localization as a strategic process rather than a translation exercise, intouch supported stronger audience alignment, improved communication effectiveness, and a more scalable approach to regional campaign deployment.

JUNIOR’S

Context / Challenge
Junior's entered the highly competitive Qatar market with the need to establish immediate brand awareness, differentiate its positioning, and drive early-stage customer acquisition in a saturated F&B landscape.
Approach / Solution
intouch developed and implemented an integrated 360° launch strategy, designed to align brand positioning with market expectations while building a cohesive communications ecosystem. The approach combined digital strategy, campaign architecture, and media planning into a unified system aimed at accelerating market entry and ensuring consistent messaging across all touchpoints.
Execution Highlights
Structured the digital strategy to support brand introduction and sustained visibility
Led the development and rollout of multi-channel launch campaigns
Implemented media planning and advertising frameworks to optimize reach and audience targeting
Coordinated cross-channel communication to maintain consistency in brand storytelling
Business Impact
The structured launch approach enabled Junior’s to establish a strong initial presence in Qatar, positioning the brand effectively within a competitive market. By integrating strategy, campaigns, and media into a single system, intouch supported more efficient audience engagement, strengthened brand recognition, and created a scalable foundation for ongoing growth and marketing performance.

Lebanese Gulf Bank

Context / Challenge
Lebanese Gulf Bank sought to enhance its digital presence by providing users with intuitive access to its financial products and services. The challenge was to create a website that not only showcases offerings but also delivers tools and resources that empower users to explore banking solutions and stay informed about the bank’s latest updates.
Approach / Solution
intouch structured a comprehensive website development strategy that integrates user experience, information architecture, and brand communication. The approach focused on creating a system that balances accessibility, functionality, and visual clarity, ensuring that visitors can easily navigate services while engaging with relevant content.
By aligning design, content, and digital functionality, the solution transforms the website into a strategic platform that supports customer engagement and business objectives.
Execution Highlights
Developed an intuitive website architecture to simplify access to banking products and services
Structured digital tools and resources for exploring financial solutions and self-service options
Implemented a design system that reflects the bank’s brand identity while enhancing usability
Integrated content management capabilities to keep users informed of updates, offers, and news
Business Impact
The new website established a scalable digital platform that strengthens Lebanese Gulf Bank’s market positioning and enhances user engagement. By combining clarity, accessibility, and functionality, intouch enabled more efficient user interactions, improved information discovery, and reinforced the bank’s reputation as a modern, customer-centric institution.
This integrated approach provides a foundation for continuous digital growth, supporting ongoing updates, engagement strategies, and long-term scalability of the bank’s online presence.

Rove Home

Context / Challenge
Rove Home, a luxury real estate project in the UAE, sought to clearly communicate its premium positioning to a highly targeted audience. The challenge was to translate the project’s unique lifestyle and design qualities into messaging that resonates with affluent buyers in a competitive property market.
Approach / Solution
intouch developed a structured creative strategy to align Rove Home’s brand identity with its ideal audience. The approach focused on defining a coherent narrative that conveys luxury, exclusivity, and lifestyle appeal, ensuring that every communication touchpoint reinforces the project’s value proposition.
By integrating social media management with strategic creative guidance, the solution transformed brand perception into a clear, compelling message that drives interest and engagement.
Execution Highlights
Developed a tailored creative strategy reflecting Rove Home’s luxury positioning and audience aspirations
Structured social media content to consistently communicate lifestyle, design, and exclusivity benefits
Ensured alignment between messaging, visuals, and audience targeting across platforms
Monitored engagement to refine content and maintain resonance with the target demographic
Business Impact
The integrated creative and social strategy strengthened Rove Home’s positioning within the UAE luxury real estate market. By clearly articulating the project’s unique lifestyle offering and aligning communication with audience expectations, intouch enhanced engagement quality and reinforced the brand’s aspirational appeal.
This strategic framework established a scalable foundation for ongoing brand communications, supporting sustained visibility, audience connection, and market differentiation.

Fontana Show

Context / Challenge
Fontana, a brand-new circus show in Riyadh, faced the challenge of entering a market with no prior awareness or momentum. The goal was ambitious: generate excitement, build recognition, and drive 70,000 ticket sales within a compressed six-week period. Achieving this required overcoming low initial visibility and limited audience familiarity in a competitive entertainment landscape.
Approach / Solution
intouch structured a fully integrated awareness-to-conversion system combining social media, paid campaigns, PR, and influencer engagement. The approach focused on building anticipation, driving real-time engagement, and establishing clear pathways to ticket purchase. By aligning messaging, creative assets, and media deployment across multiple channels, the strategy transformed market unfamiliarity into a structured growth and conversion funnel.
Execution Highlights
Implemented a multi-channel social media strategy to create visibility and sustain audience engagement
Developed targeted paid campaigns to accelerate ticket purchase intent and optimize conversion efficiency
Structured PR and influencer activations to generate earned media coverage and amplify awareness among key demographics
Coordinated content creation and messaging across all touchpoints to reinforce excitement and drive sales action
Business Impact
The integrated system positioned Fontana as a high-profile entertainment offering in Riyadh, rapidly building brand recognition and audience interest. By structuring awareness and conversion efforts into a cohesive ecosystem, intouch enabled efficient ticket sales, strong engagement across digital and earned channels, and measurable business impact within a short time frame.
This approach established a scalable model for future event launches, combining visibility, engagement, and conversion into a repeatable framework for market entry and rapid revenue generation.

Thailand Mega Fair

Context / Challenge
Thailand Mega Fair, a three-day exhibition held in Riyadh, brings together a wide range of industries including food, lifestyle, wellness, and tourism, targeting both B2B and B2C audiences. The challenge was to generate strong awareness in a competitive event landscape while driving high volumes of free registrations across diverse audience segments within a limited timeframe.
Approach / Solution
intouch structured an integrated communication and acquisition system designed to maximize visibility and streamline attendee conversion. The approach combined content strategy with performance-driven media deployment, ensuring consistent messaging while addressing the distinct motivations of both business and consumer audiences.
By aligning social media management with targeted paid campaigns, the strategy focused on building awareness, sustaining engagement, and driving registrations through a coordinated digital ecosystem.
Execution Highlights
Implemented a structured social media approach to communicate the breadth of the exhibition and engage multiple audience segments
Developed and deployed paid campaigns focused on maximizing reach and driving free registrations
Created engaging content tailored to highlight key sectors, experiences, and participation value
Aligned organic and paid efforts to ensure consistency in messaging and efficiency in audience acquisition
Business Impact
The integrated approach enabled Thailand Mega Fair to strengthen its market visibility and effectively communicate its multi-sector offering to both B2B and B2C audiences. By structuring communication and media efforts into a unified system, intouch supported more efficient audience reach and registration generation.
This approach established a scalable framework for future editions, enabling the event to optimize its digital acquisition strategy while maintaining consistent engagement and positioning within the Saudi market.

Elie Saab Edition Jasmine Lane

Context / Challenge
Elie Saab Edition Jasmine Lane is a limited residential development located in Jumeirah Golf Estates, featuring only 130 villas positioned along a single row. The challenge was to define a distinctive identity that reflects the exclusivity of the offering while aligning with the Elie Saab brand’s luxury positioning and creating a cohesive narrative within a broader master community where each street carries a floral theme.
Approach / Solution
intouch structured a naming and brand direction system designed to translate the project’s architectural uniqueness and limited availability into a compelling market proposition. The approach combined brand storytelling with visual identity development, ensuring that the project communicates both exclusivity and emotional resonance.
The naming convention was carefully constructed to reinforce differentiation: “Edition” highlights the limited nature of the villas, “Jasmine” draws from Elie Saab’s fragrance heritage, and “Lane” reflects the project’s linear layout. This was supported by a refined visual direction that connects the natural environment with elevated luxury cues.
Execution Highlights
Developed the project naming architecture: “Elie Saab Edition Jasmine Lane,” aligning exclusivity, brand heritage, and spatial characteristics
Defined a brand narrative rooted in rarity, elegance, and sensory inspiration
Implemented a visual identity system using dark green to reflect surrounding greenery and dark gold to convey luxury and refinement
Ensured consistency between naming, visual language, and overall positioning to support a unified project identity
Business Impact
The structured branding approach enabled the project to clearly communicate its limited nature and premium positioning within a competitive luxury real estate market. By aligning naming, narrative, and visual identity, intouch strengthened the project’s differentiation and elevated its perceived value.
This cohesive brand system provided a scalable foundation for marketing and communication efforts, supporting stronger audience perception, clearer positioning, and enhanced appeal to high-end buyers seeking exclusivity and design-driven living.

Iraq Development Bank

Context / Challenge
Iraq Development Bank (IDB), a leading commercial bank established in 2011, offers a broad portfolio of retail, corporate, and investment banking services across Iraq and the Middle East. Operating in a competitive and evolving financial landscape, the bank required a more structured and effective approach to digital communication in order to strengthen brand visibility, engage diverse customer segments, and support the adoption of its financial solutions.
Approach / Solution
intouch developed an integrated communication and performance system designed to align social media presence with business objectives. The approach focused on structuring consistent messaging, enhancing audience engagement, and leveraging paid media to amplify reach and support customer acquisition.
By combining content strategy with performance-driven campaigns, the solution aimed to transform digital channels into active drivers of awareness and engagement, rather than static communication platforms.
Execution Highlights
Implemented a structured social media ecosystem to ensure consistent and relevant communication across channels
Developed and deployed paid campaigns to expand reach and reinforce key messaging among target audiences
Aligned content and media strategies to support both brand visibility and audience engagement
Optimized campaign delivery to ensure efficient use of media investment and sustained digital presence
Business Impact
The integrated approach enabled IDB to strengthen its digital communication infrastructure, improving visibility and engagement across its target audiences. By aligning social media and paid campaigns within a unified system, intouch supported more effective audience reach and reinforced the bank’s positioning as a modern financial institution.
This structured framework established a scalable foundation for ongoing digital growth, enabling IDB to continuously optimize its communication efforts and maintain relevance in a competitive banking environment.

LAIFEN

Context / Challenge
Laifen, an international personal care brand, entered the Saudi Arabian market with the ambition to position itself as a premium solution for elevating everyday hair styling routines. The challenge was to establish strong market presence from launch, while effectively communicating product value and driving adoption in a competitive and rapidly evolving e-commerce landscape.
Approach / Solution
intouch structured Laifen’s market entry as an integrated launch system, combining strategic campaign development with performance-driven execution and e-commerce enablement. The approach focused on aligning brand storytelling with conversion-focused communication, ensuring consistency across awareness, engagement, and purchase stages.
By connecting campaign ideation, content production, and storefront management, the strategy was designed to create a seamless user journey—from initial brand discovery to product consideration and transaction within the digital ecosystem.
Execution Highlights
Developed and led strategic campaign concepts tailored to the Saudi market, positioning Laifen as a premium, everyday essential
Implemented paid campaigns to support product visibility, customer acquisition, and conversion
Produced still images and video content to communicate product benefits and reinforce brand positioning across channels
Managed and optimized the e-commerce storefront to ensure alignment between campaign messaging and user experience
Business Impact
The integrated approach enabled Laifen to establish a structured and consistent market entry in Saudi Arabia, strengthening brand visibility while supporting digital commerce performance. By aligning campaign strategy with e-commerce execution, intouch facilitated a more efficient path from awareness to purchase.
This foundation positioned Laifen for scalable growth in the market, with a connected system that supports ongoing optimization, sustained engagement, and long-term brand development within the region.

SPORTS CORNER

Context / Challenge
Sports Corner, the largest sports retailer in Qatar, aimed to accelerate its digital growth by increasing mobile app adoption and encouraging consistent usage among its customer base. The challenge was to shift consumer behavior from traditional retail engagement to a more integrated, app-driven experience within a competitive and promotion-heavy market.
Approach / Solution
intouch structured a comprehensive communication and performance system designed to position the mobile app as a central touchpoint in the customer journey. The approach combined content, paid media, and visual production into a unified ecosystem that not only drove awareness and installs but also reinforced ongoing engagement with the platform.
By aligning messaging, creative assets, and media deployment, the strategy focused on creating a seamless transition from discovery to app usage, ensuring that each interaction contributed to sustained digital adoption.
Execution Highlights
Implemented an integrated social media and paid campaign strategy to drive app visibility and acquisition
Developed targeted performance campaigns designed to support app installs and encourage repeat usage
Led photography and videography production to create high-quality, platform-specific content aligned with brand positioning
Structured content and media delivery to maintain consistency across channels and reinforce app-centric messaging
Business Impact
The integrated approach enabled Sports Corner to strengthen its digital ecosystem by positioning the mobile app as a core engagement channel. The alignment between content, media, and performance campaigns supported more efficient user acquisition and reinforced ongoing interaction with the platform.
Beyond initial adoption, the structured system contributed to building a scalable foundation for app-driven growth, allowing Sports Corner to evolve from a primarily retail-focused model to a more connected, digitally enabled customer experience.

KAMAKAN

Context / Challenge
Kamakan entered Dubai’s highly competitive luxury gourmet market with an ambitious vision: to blend nostalgia with contemporary sophistication across a multi-sensory retail experience. The challenge was to establish a distinctive brand identity that could stand out in a crowded landscape while creating meaningful emotional resonance and encouraging deeper customer engagement beyond transactional purchasing.
Approach / Solution
intouch structured Kamakan’s market entry as a holistic brand and experience architecture, grounded in strategic positioning and consumer insight. Drawing on established marketing principles, the approach defined a clear narrative built around “nostalgia reimagined,” combining retro emotional cues with modern luxury expectations.
Central to the strategy was the introduction of customization as a core engagement driver, enabling customers to actively participate in shaping their experience. This was reinforced through a fully integrated sensory framework, ensuring that every touchpoint—from visual identity to in-store ambiance—contributed to a cohesive and memorable brand system.
Execution Highlights
Developed a differentiated brand positioning centered on nostalgia, personalization, and sensory engagement
Introduced customizable product experiences, allowing customers to curate hampers, flower arrangements, and color selections
Implemented a multi-sensory retail framework:
Visual: A distinctive color palette (Red, Blue, Mint, Yellow) balanced with black and white for a refined duotone identity
Taste: Premium ingredients reinforcing product quality and luxury perception
Smell: Curated in-store aromas, including fresh coffee and floral notes
Sound: Music selection aligned with the retro-inspired brand atmosphere
Touch: High-quality materials and textures across packaging and displays
Ensured consistency across all brand and retail touchpoints to support a unified customer journey
Business Impact
Kamakan rapidly established itself as a differentiated destination within Dubai’s luxury retail landscape, recognized for its unique fusion of tradition and modernity. The integration of customization as a core offering enhanced customer engagement and encouraged repeat interactions, strengthening brand loyalty.
The structured sensory and experiential approach elevated perceived value and positioning, while the success of customizable hampers and flower arrangements drove strong commercial performance. Beyond immediate results, the brand was equipped with a scalable framework for sustained growth, built on experience-led differentiation and customer-centric design.

E-Corss Project with UNECE

Context / Challenge
The United Nations Economic Commission for Europe (UNECE), established in 1947, plays a critical role in fostering economic integration and cooperation across 56 member states spanning Europe, North America, and Asia. Within its transportation mandate, UNECE identified a major structural challenge: the global inconsistency of road signs, which contributes to driver confusion, reduces road safety, and creates friction in international travel and cross-border commerce. Addressing this required not only design standardization but also a scalable system for global adoption.
Approach / Solution
intouch partnered with UNECE to structure the E-Corss project as an integrated standardization and enablement platform. The approach combined large-scale design system development with a digital infrastructure that empowers governments to adopt and implement unified road signage efficiently. Beyond visual consistency, the solution was built to facilitate usability, accessibility, and long-term scalability across diverse regulatory environments.
Execution Highlights
Led the redesign and standardization of over 5,000 road signs to establish a unified global system
Developed a centralized digital platform enabling government representatives to customize signage through a drag-and-drop interface
Structured the platform to allow seamless download of high-resolution assets for real-world implementation
Defined and implemented the E-Corss project’s logo and branding system to ensure consistency across all communications and touchpoints
Business Impact
The E-Corss project introduced a scalable global framework for road sign standardization, directly supporting improved road safety and smoother international mobility. By combining design standardization with a practical digital tool, intouch enabled efficient adoption across countries, reducing operational complexity for governments.
The platform’s accessibility and usability have driven strong engagement among stakeholders, positioning the initiative as a benchmark for international collaboration in infrastructure standardization. Beyond immediate implementation, the project establishes a long-term foundation for harmonized transportation systems and cross-border efficiency.

HEC Paris

Context / Challenge
For its 15th anniversary in Qatar, HEC Paris sought to mark a significant institutional milestone while reinforcing its long-term impact in the region. The challenge was to go beyond a commemorative campaign and instead articulate a compelling narrative that reflects the evolution of the institution, its contribution to the local ecosystem, and its continued relevance to future participants.

Approach / Solution
intouch developed a structured, multi-phase communication system built around the central theme of “Legacy & Growth.” The approach focused on transforming the anniversary into a strategic storytelling platform, capturing both historical depth and forward-looking ambition. By aligning messaging across pre-launch, launch, and post-launch phases, the campaign was designed to progressively build engagement, amplify institutional credibility, and sustain visibility over time.

Execution Highlights
Structured a phased campaign rollout spanning pre-launch, launch, and post-launch to ensure continuity and momentum
Developed a storytelling framework centered on legacy, institutional milestones, and future growth
Activated digital engagement and creative content to highlight key moments, challenges, and transformations over the past 15 years
Framed leadership and participant narratives through reflective questions to surface authentic insights on impact, evolution, and learning
Delivered cohesive visual and content assets to support consistent communication across all campaign stages

Business Impact
The campaign repositioned the anniversary as a strategic communication asset rather than a one-time event, strengthening HEC Paris’ institutional narrative in Qatar. By structuring storytelling across multiple phases, intouch enabled sustained audience engagement and reinforced the brand’s credibility, heritage, and forward-looking vision.
This approach established a scalable framework for future milestone communications, allowing HEC Paris to leverage narrative-driven engagement as a tool for long-term brand positioning and continued market relevance.

SHOP ELLY

Context / Challenge
Shop Elly faced a significant slowdown in commercial performance following the impact of the recent war in the country. Existing inventory was underperforming, driven by a decline in shopping intent and limited brand awareness, which constrained the boutique’s ability to convert demand during a critical sales period.

Approach / Solution
intouch structured a phased communication and activation approach designed to rebuild visibility while supporting immediate revenue recovery. The strategy combined awareness-building initiatives with conversion-driven campaign bursts, aligning messaging and media deployment with key discount phases (40% and 70%) to maximize responsiveness during peak sales windows. In parallel, the launch of the new SS25 collection was leveraged as a visibility driver, integrating digital and outdoor channels to expand reach and reinforce brand presence.

Execution Highlights
Implemented a dual-phase paid campaign strategy aligned with promotional cycles (40% and 70%)
Deployed awareness-led initiatives to rebuild audience engagement and stimulate demand
Introduced the SS25 collection through a coordinated mix of digital campaigns and outdoor advertising
Structured media delivery to ensure full coverage of the defined target audience

Business Impact
Within a three-month period, the structured campaign approach enabled Shop Elly to fully reach its target audience of 1.2M users, with ads delivered 26M times. The campaigns generated 186K full video views and 5.4K engagements, reflecting renewed audience interaction and improved brand visibility. Beyond immediate engagement metrics, the initiative contributed to restoring market presence during a period of suppressed demand, establishing a scalable campaign framework that aligns awareness generation with conversion-focused sales cycles.