MEV
About MEV
MEV helps your business win with teams, technology, and product leadership.
Our agile software development teams help SMBs and start-ups expand their capacity and capabilities. MEV configures staff and runs agile software development teams to provide technical solutions and support that serve your business-level goals.
We help execute and evolve development plans, step in where skillful craftspeople are needed, and provide guidance that leads clients from where they are now to where they want to be.
We are great allies to our clients and get things done faster by holding to our values:
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MEV helps your business win with teams, technology, and product leadership.
Our agile software development teams help SMBs and start-ups expand their capacity and capabilities. MEV configures staff and runs agile software development teams to provide technical solutions and support that serve your business-level goals.
We help execute and evolve development plans, step in where skillful craftspeople are needed, and provide guidance that leads clients from where they are now to where they want to be.
We are great allies to our clients and get things done faster by holding to our values:
- To always seek to understand a problem before acting
- To approach our craft with pragmatism and always put practice over theory
- To learn continuously and always be improving our skills
- To communicate clearly and never hide bad news
- To conduct ourselves like mature adults and proactive partners
Key Insights
Services & Focus
Industry Focus
Portfolio
Avadel Pharmaceuticals / pharma
About the Project
Avadel Pharmaceuticals is a specialty pharmaceutical company with operations in the US and Europe. It needed an automated solution to process sales and market data, enhancing the efficiency of its sales team. Avadel relied heavily on manual methods, which led to inaccuracies and inefficiencies.
Client Challenges
Manual Data Processing: Avadel’s sales operations team used Excel and manual methods to manage sales territory data. This approach was prone to errors and increased their workload, impacting payroll efficiency.
Need for Automation: Avadel required an automated data pipeline that was cost-effective and didn’t necessitate a significant investment in expensive enterprise data warehouses (EDW) and reporting solutions.
Solution
MEV developed an automated data processing pipeline using AWS Elastic MapReduce, S3, and Hive. The solution was designed to ingest, process, and automate Avadel’s data operations, significantly enhancing accuracy and speed.
Pharma Data Expertise: Leveraging our prior experience with industry-standard datasets and data pipelines, we quickly developed a prototype. This allowed us to process sample data and identify anomalies efficiently.
Fast Feedback Loop: We worked closely with Avadel’s team to build and test the data pipeline, allowing for quick feedback and continuous improvement.
Practical Approach: First, we focused on creating a functional, end-to-end pipeline, ensuring practical data processing. Subsequently, we optimized for efficiency, robustness, and data quality.
Results:
95% Reduction in Data Processing Time: Our solution dramatically cut down the time required for data processing, improving operational efficiency.
Enhanced Focus on Priorities: Automation freed up time for Avadel’s employees, allowing them to focus on higher-priority tasks.
Cost Savings: The solution was cost-effective, avoiding the need for a large, expensive data warehouse, thereby saving Avadel both money and time.
Novo Nordisk/pharma
About the Project
MEV collaborated with Novo Nordisk to design and implement a market access-specific CRM with tools for account managers to access relevant, account-specific data. Novo Nordisk, an international pharmaceutical company based in Denmark, focuses on treatments for chronic conditions like diabetes, obesity, hemophilia, and growth hormone disorders. They are a major insulin producer, supplying 50% of the global market.
Client Challenges
Data Organization: Novo Nordisk had numerous insurance data feeds that were costly and underutilized due to the overwhelming volume of information. Account managers struggled to access relevant data for their regions and accounts.
Healthcare Exchange Initiatives: Novo Nordisk’s Market Access Group needed its account managers to navigate new healthcare exchanges efficiently and accurately.
Solution
MEV leveraged industry-specific knowledge to deliver tailored solutions:
Understanding Business Goals: MEV began with a discovery period to understand Novo Nordisk’s internal processes and goals. MEV analyzed challenges in achieving market share targets and collaborated with the Market Access Group to establish concrete challenges to address.
Medix Tool Development: MEV developed MEDIX, a market access-specific CRM and decision support system. MEDIX streamlined strategic and tactical account plans, ensuring transparency and accountability for the leadership team. The tool ingested unstructured data and used a custom-built NLP machine learning model to interpret data relevant to specific locations, accounts, and payer companies. MEV tested, deployed, and launched the tool successfully.
Additional Technological Support: After implementing MEDIX, MEV provided further tech support to Novo Nordisk’s Market Access Group, including interactive visual aids (IVAs) and a custom-built data analytics solution.
Results
Built a tool that supported an internal sales force of about 2,000 people
Built a framework that business and account executives could use to drive business
Created a coherent system for their market access group to work on, which enabled better business transparency & efficiency
Provided a tool that let Novo Nordisk have a way of looking at consistent data sets, so they could figure out ways to structure big accounts
Provided one process, one tool to support that process, one way of looking at data, which maximized the value of the data they were already paying for
Pursuant / media
About the Project
Pursuant, a fundraising and marketing agency based in Dallas, Texas, partners with nonprofits to enhance donor engagement through analytics and direct response services. Pursuant engaged MEV to develop a scalable data warehouse and automate their data processes to improve reporting capabilities and support future growth.
Client Challenges
Inefficient Reporting: Pursuant's on-premise SQL database required manual data preparation, slowing down the reporting process for their analyst team and hindering quick campaign effectiveness assessments.
Resource Constraints: The small Pursuant team was busy servicing clients and lacked bandwidth for extensive internal projects.
Lack of AWS Expertise: Pursuant's team did not have sufficient experience with AWS to enhance their data infrastructure.
Solution
MEV delivered a comprehensive solution:
Proof of Concept: Within the first month, MEV developed a proof of concept (POC) to demonstrate the scalability and effectiveness of the proposed data warehouse and pipeline architecture.
Data Warehouse and Pipeline MVP: MEV built a minimal viable product (MVP) for the data warehouse using a star schema approach and automated the data pipeline. Multi-tenant architecture streamlined adaptation for different clients.
Testing: MEV onboarded data from three Pursuant clients into a sandbox environment to rigorously test the solution without affecting live data.
Comprehensive Documentation: MEV provided thorough documentation to enable Pursuant’s development team to manage and maintain the new system effectively.
Results
Timely and Budget-Friendly Completion: MEV completed the project within six months, slightly under budget.
Enhanced Reporting Framework: The new framework allows business and account executives to drive insights and make informed decisions.
Scalability and Growth Readiness: The new data warehouse and pipeline are scalable and automated, enabling Pursuant to generate internal reports for additional clients effortlessly. This also positions Pursuant to explore new projects, such as developing a self-service portal for clients to access their data and reports.
Daiichi Sankyo/pharma
About the Project
Daiichi Sankyo, a global pharmaceutical company, sought MEV's assistance in leveraging data to enhance their sales strategies, particularly for a new product launch in the cardiovascular therapeutic category. MEV responded by developing two software solutions aimed at streamlining data visualization, analysis, and sales message delivery.
Client Challenges
Excessive Data to Analyze: Salespeople had only 60–90 seconds to present products to doctors, requiring quick access to relevant data. Despite subscribing to multiple data sources, Daiichi Sankyo couldn't fully utilize them.
Improve Interdepartmental Communication: Siloed data across departments led to delays in processing, making timely decision-making difficult.
Previous Development Failures: Previous attempts to optimize data usage had failed due to a disconnect between business vision and technical implementation.
Solution
NimbleTool Data Analytics and Visualization Software: Integrated 16 data sources, presenting them in a user-friendly way. It allowed salespeople to view data at various levels—territory, district, region, or area—making data actionable and relevant.
VOT (Value of Time) Application: Designed for sales reps, it included:
iPad Application: Enabled offline access to necessary information.
Backend Data System: Delivered hyper-targeted data based on geographic location, relevant to doctors in specific areas.
Results
Faster execution for pharmaceutical salespeople due to better UX and data delivery
Better internal company communication and data access for speedier analysis
Better internal interpretation of multiple data sources made more relevant to the needs of salespeople
Two products that influenced and improved the way software was created and used in the pharmaceutical industry
Fangage / media
About the Project
Fangage, a technology-driven platform, connects fans with their favorite celebrities, providing authentic autographs through digital signing technology. With the absence of in-person events, Fangage's innovative approach gained significant traction in 2020, facilitating connections between fans and celebrities from 20 different countries.
Client Challenges
Limited Resources: As a startup, Fangage faced resource constraints, requiring a quick website revamp ahead of an upcoming press release.
Sales and Marketing Gap: Fangage identified its website as a critical asset for marketing and sales but needed enhancements to optimize its effectiveness.
Time Constraints: With only a week available before the press campaign, Fangage needed rapid solutions to address website issues and improve brand perception.
Outdated Website: The existing website was outdated and could potentially harm Fangage's brand image.
Undefined Target Audience: Fangage sought assistance in identifying and segmenting its evolving target audience.
Our Solution
Rapid Website Revamp: MEV collaborated with Fangage to swiftly redesign their website, address key issues, and optimize user engagement.
Discovery and Strategy Phases: Through comprehensive discovery and strategy sessions, Fangage gained insights into their target audience, enabling more effective prospect engagement.
Enhanced Communication: The revamped website effectively communicates with diverse audiences, addressing their specific needs and interests.
Capturing Inbound Interest: Within the first day of the website's launch, Fangage received inbound requests for information from prestigious organizations like the Detroit Pistons, Brooklyn Nets, Minnesota Vikings, and World Juniors Hockey Tournament organizers.
Results
Improved Website Model: Within four days of collaboration with MEV, Fangage had a functional website model that effectively communicated with different audiences and resolved relevant issues.
Target Audience Segmentation: Fangage gained a better understanding of its target audience, which allowed for more tailored engagement strategies and communication.
Closing Sales and Marketing Gap: The new website successfully bridges the gap in Fangage's sales and marketing process, capturing inbound interest from notable organizations and enhancing brand visibility.
Through our partnership, Fangage experienced rapid growth and enhanced brand recognition, positioning itself as a leader in fan-celebrity engagement platforms.
Aristotle circle / edtech
About the Project
In 2013, MEV collaborated with Aristotle Circle to overhaul their outdated tech platform, paving the way for enhanced efficiency and productivity. Aristotle Circle, established in 2008, offers comprehensive test preparation, school admissions counseling, and professional tutoring across all academic levels.
Client Challenges
Outdated Tech Platform: Aristotle Circle struggled with an obsolete system that hindered business operations and caused frequent system failures.
Manual Labor: The lack of automation led to an excessive burden on employees, requiring manual data manipulation and scheduling processes.
Solution
Single User-Friendly Platform: MEV developed a custom Enterprise Resource Planning (ERP) system that integrates product management, business analysis, UI design, and software development. Built using AngularJS, ExtJS, MySQL, PHP, and the Zend framework, the system streamlines business operations.
Employee Efficiency: Process automation reduced manual labor, simplified backend operations, and facilitated scheduling, payroll management, and user interactions.
Continued Support: MEV provided extensive documentation and ongoing support, ensuring the system's seamless operation since 2013.
Results
User Base Growth: Enhanced software functionality and streamlined operations enabled Aristotle Circle to expand its user base and accelerate operations.
Integrated Platform: Improved accessibility via web and mobile applications facilitated seamless user interaction and increased user satisfaction.
Additional Revenue: The successful platform implementation allowed Aristotle Circle to monetize the system for external use, generating additional revenue streams.
Centralized Efficiency: Integration of multiple systems simplified user navigation and optimized operations for tutors, clients, and staff alike.
Cartier / fashion
About the Project
In 2012, MEV embarked on a partnership with Cartier to enhance their internal communications and optimize the management of their high-end pieces. Together, we designed a two-part system to revamp Cartier's extranet and develop a sophisticated inventory management tool.
Client Challenges
Inefficient Internal Communications: Cartier's existing extranet lacked user-friendliness and functionality, hindering day-to-day business operations.
Lack of Data Management: With scattered data on luxury pieces, Cartier needed a centralized inventory management system to improve data accessibility and tracking.
Our Solution
Custom Extranet Development: Instead of tweaking the old system, MEV collaborated with Cartier to build a new, user-friendly extranet tailored to their team's needs. We utilized an open-source LAMP stack to create a manageable and cost-effective solution.
High-Speed Inventory Management System: We developed the High Jewelry Search tool using Xapian, which enables fast data retrieval and efficient management of luxury pieces. This lightweight tool enhanced the user experience for Cartier's sales associates.
Challenges and Actions
Complex Collaboration: MEV navigated multiple stakeholders and departments to ensure project alignment and approval.
Human-Centered Approach: Building a strong rapport with the Cartier team, we designed systems aligned with their core needs and provided ongoing support.
Results
Increased Productivity: The new extranet and inventory management system streamlined operations, resulting in heightened internal user activity and productivity.
Cost Reduction: Streamlined business processes led to reduced costs for Cartier.
Successful Partnership: MEV's partnership with Cartier yielded positive results, including enhanced user satisfaction and ongoing system support.
PillowPH / healthcare
About the Project
MEV partnered with the regional Pharmacy Benefits Manager (PBM) PillowPH to address manual data management challenges hindering business growth. By building an enterprise-grade, HIPAA-compliant data system, MEV streamlined operations and enhanced efficiency.
Client Challenges
Data Storage, Management, and Reporting: PillowPH received healthcare data from multiple feeds, requiring storage, processing, and delivery in HIPAA-compliant reports.
Accurate System for Growth: Manual data handling consumed time and posed risks of reporting errors, hindering potential expansion.
Solution
Leveraging pharmaceutical data expertise, MEV developed a solution to manage, process, and organize multiple data feeds:
Data Management System: Constructed an ETL layer to collect and normalize data, an enterprise database for HIPAA-compliant storage, an API layer for data access, and a custom reporting module for enhanced customer experience.
Ongoing Support: Assisted in system launch, and employee training and continues to provide operational support.
Results
More capabilities and space to increase their customer network
Decreased financial risks and legal liabilities by replacing a manual data management process
More accurate and comprehensive data reports
Data reports were easier for customers to understand and use
Focal Revenue / hospitality
Focal Revenue: Positioning for Acquisition with Scalable Software
About the Project
MEV collaborated with Focal Revenue, a business intelligence platform for the hotel industry, to develop stable, commercial-grade software. Focal Revenue aggregates data from various property management systems to provide valuable insights for hospitality management executives.
Client Challenges
Limited Time and Resources: As a bootstrapped startup, Focal Revenue needed additional engineering support to keep pace with business growth.
Third-Party Concerns: Focal Revenue sought high-quality, cost-efficient development resources while ensuring the partner treated the platform as their own.
What We Did
Upon recommendation, Focal Revenue engaged MEV for software development. Initially, they requested one Python developer, but the project's complexity necessitated a dedicated team. MEV assembled a team of two delivery managers and four engineers to cover all phases of software delivery.
Key Deliverables
Integrations: MEV integrated various hotel management systems into the Focal Revenue platform, including Opera v5 PMS, Opera Cloud, Stayntouch, and SMS|Host.
Event-Driven Architecture & Data Pipelines: Designed event-driven architecture for each PMS and created data pipelines to ingest and normalize data from different systems.
Results
Scalable Growth: Focal Revenue now supports 15 hotel management groups operating about 400 hotels.
Stable Software: MEV's contributions ensured Focal Revenue provided a stable solution for its clients.
Attractive Acquisition: MEV's high-quality work and comprehensive integrations positioned Focal Revenue as an attractive acquisition target, leading to a successful acquisition after project completion.
Lumigrow / agtech
About the Project:
Since 2017, LumiGrow has led the horticulture industry with its smart LED grow lights, revolutionizing plant growth. MEV has been LumiGrow's core development team, collaborating to pioneer technologies that redefine farming practices.
Client Challenges:
LumiGrow faced challenges in the niche field of smart lighting technology and needed expertise in hardware and software development to realize their innovative ideas. They required a process-driven approach and a skilled team to rapidly and cost-effectively develop working software.
Our Solution:
MEV addressed LumiGrow's challenges through strategic solutions:
Distributed Communication Architecture: Designed a mesh communication architecture using Bluetooth Low Energy (BLE) to ensure reliable control of LED grow lights in large greenhouses.
DLI Algorithm for Solar Prediction: Developed a Daily Light Integral (DLI) algorithm to optimize lighting environments, allowing growers to customize light intensity, spectrum, and photoperiod for different plant types.
Firmware Collaboration: Worked closely with LumiGrow's VP of engineering to align tech strategy with business goals, taking ownership of executing the technical roadmap.
Reducing Technical Debt: Continuously shipped new software and reduced technical debt, ensuring system stability and high-quality software through CI/CD, backups, and system monitoring.
Results:
Creation of Intellectual Property and Trade Secrets
Improved User Experience (UX)
Measurable increase in system performance and usage as measured through system dashboard
Greater scalability and resiliency as a result of moving to Cloud and SaaS
23x increase in new users over a three-year timeframe
Improved experience for LumiGrow's customers through MEV's customer support program
Through our partnership, MEV helped LumiGrow pioneer new technologies, ensuring their smart lighting solutions remain at the cutting edge of horticultural research and application.
Hawaii Information Service (HIS)/real estate
Hawaii Information Service (HIS) sought to modernize their systems without disrupting existing operations. With MEV's partnership, HIS embarked on a journey to revamp their suite of products. Our team worked closely with HIS to tackle critical issues:
While HIS had a robust system, it required constant maintenance. We ensured innovation without compromising on legacy.
HIS envisioned future growth but needed guidance. We crafted a new strategy and executed it seamlessly.
Our solutions included:
Product Revamp: Overhauled the MLS System with improved search logic, workflow updates, and Esri maps integration.
Gold Certification: Engineered Web APIs meeting RESO standards, positioning HIS as an industry leader.
Improved UX: Developed a mobile-friendly portal for agents, integrating chatbots and SMS notifications for better communication.
Vision Execution: Redesigned HIS' product suite from the ground up, aligning with their new vision.
Results:
Modernized application
Enhanced scalability and reliability
Expanded functionality and updated design
Mobile-friendly interface for user engagement
Formed a successful partnership
Completely redesigned system architecture
Increased competitiveness in the market
HIS partnered with MEV to evolve their business and stay ahead in the rapidly changing real estate landscape.
Quantuvis/healthcare
About the Project
Quantuvis revolutionized the way pharmaceutical companies and health insurance payers manage drug pricing and reimbursement contracts by developing a comprehensive SaaS platform. Founded in 2013, Quantuvis aimed to bridge the process gap in rebate negotiations, contracting, and management between pharmaceutical manufacturers and payers. Their closed-loop system saves clients time, reduces errors, and improves financial performance, quickly establishing Quantuvis as an industry-standard platform for rebate management.
Client Challenges
Quantuvis, as a growth-phase startup, rapidly found its product-market fit and had a significant opportunity to become a market leader. However, they faced the challenge of needing to quickly rebuild and expand their enterprise SaaS product to meet market demands and maintain their competitive edge.
Challenges Included:
Rebuild: The existing system needed an overhaul to support growth and enhance performance.
Expand: The platform required new features and capabilities to meet the evolving needs of the market and target audience.
Solution
Accelerated Roadmap and Market Leadership. MEV's collaboration with Quantuvis started as a small project and grew into an ongoing partnership, providing outsourced product development across multiple projects and teams.
Product Adaptation. MEV’s team not only served as Quantuvis' entire tech team but also acted as consultants, addressing nuances, structuring options, and prioritizing areas requiring the most attention. For instance, after analyzing the target audience, MEV suggested UI changes and UX improvements to better align the platform with user needs.
Results:
Quantuvis became a subject-matter expert by prominent industry players who seek advice on drug rebates.
Major data storage system upgrade enabled Quantuvis’ platform to operate in a reliable and scalable way, improving performance by 130%.
A large majority of all US pharma companies have become Quantuvis customers since we started work in 2016.
New closed-loop system upgrades the key aspects of the Healthcare process and gets the industry to a new level.
The biggest pharma players in the world rely on Quantuvis’ enterprise SaaS product.
OpenStudy/edtech
Project Overview:
MEV collaborated with OpenStudy, an educational social network, to stabilize their platform, design a mobile app, and create a virtual economy.
Client Challenges:
Unstable System: Despite using Scala and Play Framework, the platform struggled with stability issues and was unable to process the vast amounts of data generated daily.
Specialized Programming Language: The platform was built using Scala, a programming language requiring high-level engineering expertise. OpenStudy lacked the necessary in-house skills and struggled to find affordable engineers capable of maintaining and updating the system.
Growth and Expansion: OpenStudy aimed to transform into a complex digital economy to reward high-performing users and create a new revenue stream. They wanted a partner to help them adapt their platform for mobile use and develop a digital economy to attract new customers.
Our Solution:
MEV addressed these challenges comprehensively, encompassing product management, software development, infrastructure/DevOps, QA, and UI/UX design.
Stabilizing the Platform: MEV developers successfully stabilized the platform, ensuring it could handle the data load and improve performance. This stabilization was crucial for providing a reliable user experience and supporting future growth.
Mobile App Development: We built a native mobile application to complement OpenStudy's web platform.
Creating a Digital Economy: MEV developed a virtual economy to recognize and reward high-performing users. This feature was rolled out in stages, maintaining critical elements of the old platform to ensure a smooth transition. The gradual implementation helped retain the core user base while introducing new functionalities.
Results:
Grew community of users by making the software mobile accessible
Opened revenue streams with a successful virtual economy
Increased engagement by making software faster and easier to use
Caught the eye of another company in the same field and was acquired
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