Nuanced Media
About Nuanced Media
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We partner with 7-figure sellers & renowned brands such as Dollar Shave Club, True Citrus & Lux Unfiltered. Our expertise has been recognized by leading platforms like BuzzFeed, CNBC, and ModernRetail, among others.
Amazon Marketing is in our DNA.
We empower our partners through the following methods:
>>> Proactive Advertising Strategy & Management:
Our Amazon Advertising Specialists focus on proactive Amazon PPC and Amazon DSP strategies to drive superior campaign performance. Once we learn what is working,...Read more
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We partner with 7-figure sellers & renowned brands such as Dollar Shave Club, True Citrus & Lux Unfiltered. Our expertise has been recognized by leading platforms like BuzzFeed, CNBC, and ModernRetail, among others.
Amazon Marketing is in our DNA.
We empower our partners through the following methods:
>>> Proactive Advertising Strategy & Management:
Our Amazon Advertising Specialists focus on proactive Amazon PPC and Amazon DSP strategies to drive superior campaign performance. Once we learn what is working, we double down on it to make sure you get the best results possible.
>>> Holistic Approach:
We focus on every aspect of your Amazon business with growth potential, ensuring no opportunity is overlooked. This approach aims to create a comprehensive and effective strategy that resonates with your audience, maximizes the impact of each effort, and substantially increases your revenue and profitability.
>>> Transparency & Honesty:
At our core, we believe in building meaningful and impactful relationships. From our first interaction, we embrace complete honesty and transparency.
>>> Passionate Growth Consulting:
Leveraging our extensive retail experience, we bring a diverse skill set to bolster your business both on Amazon and beyond. We have the roadmap for Amazon and what your next priorities should be beyond Amazon.
If you're seeking a partner to not only elevate your success on Amazon but also guide you in thriving as a successful eCommerce brand, then Nuanced Media is your ideal choice.
Services:
- Amazon Ad Mngmt
- PPC Mngmt & Optimization
- Amazon Growth Consulting
- Product Launch Strategy and Consulting
- Advertising & AMS Mngmt
- Product Page Optimization
- Amazon Demand-Side Platform
- eCommerce Marketing
- PPC Management
- Amazon Account Mngmt
- Amazon Creative Services
- SEO
- Paid Ads
- eCommerce
Visit our site for a Free Amazon Checkup today & discover your top growth opportunities.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Toy: Amazon Seller Optimization & Advertising
Toy: Amazon Seller Optimization & Advertising
Situation:
Adventerra Games have a great product line of eco-friendly kids games and were having a hard time scaling overall sales and increasing margins. Because they are a small team, they didn't have dedicated resources to focus on Amazon full time and that is why they decided to work with an agency that handled everything on Amazon for them.
Results:
We have seen exponential growth in Amazon sales since the beginning
The Course of Action:
We analyze all of their products to figure out their top-selling products and start optimizing those first. Implemented review and feedback strategy as they had very little reviews thus a low credibility. Once we gained credibility and the listings were optimized, we set up the advertising foundation and continued to optimize all aspects of Amazon-- from listing optimization to logistics, to advertising, etc...
Tactics Leverages:
Amazon Optimization: Main Listing Images, Brand Story, Premium A+ Content, Amazon Store Front Design, and Amazon SEO Optimized Listing Copy Creation
Amazon Advertising: Amazon DSP, Growth-Driven Amazon Advertising (Sponsored Product, Display & Brand ads), Split Testing, Profitability Tracking & Data-Driven Listing Optimization based on Top-Converting Advertised Keywords.
Account Logistic Management: Shipping Plans, Logistics, and Inventory Forecasting.
Amazon Account Management: Amazon Listing & Brand Registration Issues including Search Suppression, Listings being Rejected, Product Family Reconfiguration, Packaging Issues such as Expiration Date Violations, and More
Reputation Management: Responding to Reviews, Review Aggregation Strategies, Vine Submissions, etc.
Amazon Strategic Consulting: Growth, Profitability, How to Scale, How the Amazon Ecosystem Works, etc.
Grocery: Amazon Vendor Optimization & Advertising
Grocery: Amazon Vendor Optimization & Advertising
Situation:
True Citrus was unhappy with the agency that was managing their account. The team wasn’t proactive and they felt there was an opportunity to improve their performance on Amazon.
Results:
True Citrus increased sales by over $200,000 in the second month, became #1 in Fruit Juice Beverages, #1 in Powdered Soft Drink Mixes, and #3 in Flavored Drinking Water categories on Amazon
The Course of Action:
Found tens of thousands of dollars of wasted ad spend as well as a number of advertising, listings, catalog, and review aggregation opportunities.
Implemented the recommended optimizations based on our findings and started aggressively focusing on the growth of their catalog without increasing monthly ad spend.
Aggregated reviews on top sellers with lower sellers in similar products families to increase their reviews to 58,000.
First, we evaluated and cut down on wasted ad spend, then heavily targeted highly relevant keywords to increase sales. By doing that, along with aggressive competitor targeting, they were able to gain significant sales momentum quickly.
Tactics Leverages:
Amazon Optimization: Main Listing Images, Brand Story, Premium A+ Content, Amazon Store Front Design, and Amazon SEO Optimized Listing Copy Creation
Amazon Advertising: Amazon DSP, Growth-Driven Amazon Advertising (Sponsored Product, Display & Brand ads), Split Testing, Profitability Tracking & Data-Driven Listing Optimization based on Top-Converting Advertised Keywords.
Amazon Strategic Consulting: Growth, Review Aggregation, Profitability, How to Scale, How the Amazon Ecosystem Works, etc.
Beauty: Amazon Seller Optimization & Advertising
Beauty: Amazon Seller Optimization & Advertising
Situation:
Since their Amazon launch, they had been struggling with growth on the Amazon platform from non-branded keyword terms while prioritizing profitability
Results:
Lux grew over 300% with over $2,000,000 in sales while maintaining a healthy profit margin & achieved the 3rd position in the Body Bronzers category.
The Course of Action:
We conducted an Amazon Action Plan and found a number of opportunities to improve their conversion rate, increase their reviews, optimize their listings, and grow their sales.
We worked with them to improve their listings, conversion rates, develop videos, and keyword optimize their copy.
We restructured the branded keywords with advanced cross-selling strategies and focused on scaling with profit by targeting highly relevant keywords only. This increased organic rank fast and increased overall conversion.
Tactics Leverages:
Amazon Optimization: Main Listing Images, Brand Story, Premium A+ Content, Amazon Store Front Design, and Amazon SEO Optimized Listing Copy Creation
Amazon Advertising: Amazon DSP, Growth-Driven Amazon Advertising (Sponsored Product, Display & Brand ads), Split Testing, Profitability Tracking & Data-Driven Listing Optimization based on Top-Converting Advertised Keywords.
Amazon Account Management: Amazon Listing & Brand Registration Issues, Product Family Reconfiguration, and More
Reputation Management: Review Aggregation Strategies, Vine Submissions, etc.
Amazon Strategic Consulting: International Expansion, Growth, Profitability, How to Scale, How the Amazon Ecosystem Works, etc.
Supplement: Amazon Optimization & Advertising
Supplement: Amazon Optimization & Advertising
Situation:
Manna has a healthy direct response D2C business but wanted to focus on growing on Amazon. They wanted to work with an agency that would not only handle the advertising but everything on Amazon.
Results:
Grew sales by 420% in under 6 months, increased click-through rate by 99%, and became #17 in the Curcumin Herbal Supplement category.
The Course of Action:
Implemented the recommended optimizations based on our findings and started focusing on growing the sales of their top-selling products, while also creating MVP listings for their new products; which, in turn, led to an increase in the clients' total sales by 420% in under six months after taking over the account.
Conducted A/B testing on their main images against our recommended main images. Our recommendation performed at a 99% better rate than the main image that had already existed on the listing.
Restructured campaigns to capture and defend their branded terms. Implemented cross-selling and aggressive PPC strategies to conquer non-branded terms to get faster growth while staying profitable.
Tactics Leverages:
Amazon Optimization: Main Listing Images, Brand Story, Premium A+ Content, Amazon Store Front Design, and Amazon SEO Optimized Listing Copy Creation
Amazon Advertising: Amazon DSP, Growth-Driven Amazon Advertising (Sponsored Product, Display & Brand ads), Split Testing, Profitability Tracking & Data-Driven Listing Optimization based on Top-Converting Advertised Keywords.
Account Logistic Management: Shipping Plans, Logistics, and Inventory Forecasting.
Amazon Account Management: Amazon Listing & Brand Registration Issues including Search Suppression, Listings being Rejected, Product Family Reconfiguration, Packaging Issues such as Expiration Date Violations, and More
Reputation Management: Responding to Reviews, Review Aggregation Strategies, Vine Submissions, etc.
Amazon Strategic Consulting: Growth, Profitability, How to Scale, How the Amazon Ecosystem Works, etc.
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