Purr
About Purr
Purr is a digital technology consultancy that offers onshore (UK) web, app, and mobile development services.
To entrepreneurs and business leaders, Purr is a digital partner that improves business effectiveness by implementing digital strategy across departmental lines. Purr achieves this by applying a digital mindset to business operations & planning.
We don’t believe that "digital" only benefits marketing teams, or that "technology" should be relegated to the IT department.
To compete in today's marketplace, understanding digital's effectiveness across a business is fundamental.
Technology decisions should be made through a proactive, strategic, digital-led mind...Read more
Purr is a digital technology consultancy that offers onshore (UK) web, app, and mobile development services.
To entrepreneurs and business leaders, Purr is a digital partner that improves business effectiveness by implementing digital strategy across departmental lines. Purr achieves this by applying a digital mindset to business operations & planning.
We don’t believe that "digital" only benefits marketing teams, or that "technology" should be relegated to the IT department.
To compete in today's marketplace, understanding digital's effectiveness across a business is fundamental.
Technology decisions should be made through a proactive, strategic, digital-led mindset for business strategy, not just for the reactive, functional short term needs of the business.
We do this by:
- Reducing short term mindset through being Proactive
- Eliminating technology silos through Unification
- Staying up to date with trends to stay Relevant
- Being more competitive through digital Resonance
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Scaleup Quarter
The Brief:
Mathys & Squire needed a website for their new Start-Up Partnerships. They required the new site to be managed within their existing CMS and the ability to pull-through previously published articles from the main website without making any duplicates as well as having specific articles.
Our solution:
Once their team provided the designs, we created the new site on WordPress using Gutenberg blocks ensuring an easier editing interface. We also optimised the content to improve page load and best SEO practices. To ensure the go-live was a success, we worked closely with their design team and allowed design revision time which provided flexibility during the development process.
Materials Market MVP
The Brief:
Materials Market is a new tech startup that offers a marketplace to connect DIY or small builders with construction materials providers. Its founders saw an opportunity to disrupt the building materials industry but needed technical expertise to build their MVP.
Our Solution:
The team at Purr worked with the client to refine designs and the project spec, including a series of in-house discovery days. An MVP of the platform was built on Ruby on Rails that would allow for demonstrations to potential suppliers and investors, integrating with Stripe for payments that distributed the funds between vendor and platform. We proceeded to develop new features such as a custom-built customer service platform and integrating with their accounting system via Xero.
Materials Market launched in October 2020 and we will continue providing support and tech consultancy as the platform evolves.
Design Museum: Sneakers Unboxed
The brief:
The award-winning Design Museum in London wanted to give visitors to their Sneakers Unboxed exhibition (a look behind the curtain of the sneaker industry) the ability to design their own sneakers as part of an interactive digital experience that allowed them to share their designs instantly with their friends and enter into a competition to find the best new sneaker designer. Purr was asked to build a platform that fulfilled all of these needs and could then be easily taken around the world, translated into multiple languages.
Our solution :
The team at Purr built the platform in Laravel and Vue.js which allowed them to segregate the large vector files used as part of the shoe design, and then compress and isolate them on different pages to ensure that all functions loaded quickly and displayed the shoe material - no matter what kind of device the user was on. Despite the complex layers and large files, the site was built to load on the user side quickly and ensure that the activity of customising the sneakers felt natural and fluid.
Loyalty Lion
The Brief:
Loyalty Lion, a leading UK tech startup, had an existing WordPress site, but as their influence in other countries grew, they needed to ensure key elements shown on the website such as language and currency were displayed accordingly. Despite being a tech company, their engineering team needed to stay focused on the development of their product so they reached out to Purr to support their efforts to be relevant to each marketplace.
Our Solution:
First, we created separate UK and US versions of the site, ensuring most of the content was automatically duplicated in both languages but allowing to overwrite if there are regional differences. Currency also switches automatically based on language.
These changes allowed the website’s SEO to improve and the Loyalty Lion team has full autonomy to publish new updates on both versions simultaneously as well as control to showcase different content in different regions.
Finally, to ensure these changes are effective and relevant over time, we provide ongoing support to the team to facilitate the constant improvement of their site.
Vix Technology
The brief:
Vix Technology, a leading supplier of automated transit technology, needed a new website that reflected the innovative and dynamic nature of its solutions. Their old site, while on brand and informative, failed to represent the value and convenience that Vix’s technology brings to peoples' lives.
Our solution:
Use of Gutenberg blocks throughout means that the Vix team now have the freedom to continue to build and develop their site with total creativity. We integrated their new site with Salesforce, so that all new leads generated were then easily trackable and manageable by anybody at Vix, instantaneously. Working alongside our long-standing design partners over at Industry, we built the new Vix technology site to integrate insightful new video footage and a parallax scroll that brings their bespoke Gutenberg blocks to life. Vix Technology now has a site that gives their team as much freedom as their solutions give to those who desire seamless travel.
Elder
The brief:
Elder, a leading UK tech startup, had an existing marketing website built on the Contentful platform, but as the business grew, the marketing team were getting frustrated by its limitations and they wanted to migrate over 1,000 pages of content to a more flexible platform.
Despite being a tech company, their engineering team needed to stay focussed on the development of their product so they reached out to Purr to support their migration process.
The solution:
First, we created the new site structure on WordPress using Gutenberg blocks. Making use of Contentful’s API, we developed a custom “interrogation” and “translation” process so the information from Contentful was transcribed correctly into the WordPress site. This process reduced the time needed to migrate over 1,000 pages of content to just a few minutes, instead of having to manually migrate each individual page.
We’ve built the new site to be as future proof as possible, and we are providing ongoing support to ensure it stays relevant, secure and continuously improves.
With a potentially elderly audience, accessibility was a major concern for Elder. The new site’s HTML markup uses all the necessary tags that a screen reader can process, which increased the website’s accessibility score on Google Lighthouse from 71% to 99%.
Despite the complexity of the migration, our full rebuild and migration took just three months. Elder have now a more flexible and efficient way to update and distribute content within their site with complete autonomy, and the improved performance of the new website ensures users engage with the content more easily.
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