SEO Impact
About SEO Impact
SEO Impact is a digital marketing and web development agency based in Northern Ireland, UK, helping businesses across the UK and worldwide strengthen their online presence through data-driven strategy and practical execution. With more than 15 years of experience, we combine technical expertise, creative problem-solving, and clear reporting to deliver sustainable growth.
We specialise in SEO (technical, local, site audits, and consulting), eCommerce SEO for WooCommerce and Shopify, and Web Development on WordPress, WooCommerce, and Shopify. Our wider digital marketing services include content strategy, analytics, email marketing, and social media management, allowing clients to benefit from a complete and cohesive digital approach.
As recognised Klaviyo Partners, WP Engine Partners, and Shopify Partners, we use trusted tools and proven methods to build fast, secure, and high-performing websites. Every project is delivered in-house, ensuring consistent quality, transparent communication, and strategies tailored to each client’s goals.
SEO Impact works across a broad range of industries, including hospitality, retail, fashion, fitness, construction, legal, manufacturing, engineering, environmental services, and automotive. This diverse experience allows us to create effective, industry-specific solutions that match real-world business needs.
Serving clients locally in Northern Ireland and internationally, SEO Impact continues to help businesses improve visibility, attract customers, and achieve measurable online success.
SEO Impact is a digital marketing and web development agency based in Northern Ireland, UK, helping businesses across the UK and worldwide strengthen their online presence through data-driven strategy and practical execution. With more than 15 years of experience, we combine technical expertise, creative problem-solving, and clear reporting to deliver sustainable growth.
We specialise in SEO (technical, local, site audits, and consulting), eCommerce SEO for WooCommerce and Shopify, and Web Development on WordPress, WooCommerce, and Shopify. Our wider digital marketing services include content strategy, analytics, email marketing, and social media management, allowing clients to benefit from a complete and cohesive digital approach.
As recognised Klaviyo Partners, WP Engine Partners, and Shopify Partners, we use trusted tools and proven methods to build fast, secure, and high-performing websites. Every project is delivered in-house, ensuring consistent quality, transparent communication, and strategies tailored to each client’s goals.
SEO Impact works across a broad range of industries, including hospitality, retail, fashion, fitness, construction, legal, manufacturing, engineering, environmental services, and automotive. This diverse experience allows us to create effective, industry-specific solutions that match real-world business needs.
Serving clients locally in Northern Ireland and internationally, SEO Impact continues to help businesses improve visibility, attract customers, and achieve measurable online success.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Shopify eCommerce Platform with Subscriptions & UX Optimisation
Overview:
Angling.Pro, a specialist fishing tackle retailer, faced instability with their existing custom website, which prevented them from selling online effectively. They needed a reliable, scalable eCommerce solution to support growth and provide a great customer experience.
Description:
SEO Impact migrated Angling.Pro onto Shopify, creating a tailor-made online store that included subscription products, a mega menu for improved navigation, advanced product filters, wishlist and comparison tools, and full stock synchronisation with their physical store. The project delivered a user experience built for performance and growth, enabling easier browsing, purchasing, and recurring revenue streams.
Results:
A stable, high-performance eCommerce platform replacing the previous unstable site.
Introduction of subscriptions, bundled products and improved navigation to open new revenue streams.
Backend automation and integration reducing administrative workload while preparing the business for long-term scalability.
PSNI-Compliant WordPress & WooCommerce Platform
Overview:
Foymore Lodge, a leading UK shooting range and training school operating under strict PSNI regulations, required a robust, compliant digital platform to manage memberships, recurring subscriptions, and e-commerce, all within regulatory constraints.
Description:
SEO Impact designed and developed a first-of-its-kind UK website for Foymore Lodge, migrating two fragmented sites into a single WordPress and WooCommerce platform fully aligned with PSNI guidelines. We implemented a dual club membership system for two separate user groups, enabled automated recurring payments, and built a minimalist, role-driven homepage with three distinct user paths to streamline user experience. Every design element, content decision and development feature was crafted with regulatory compliance and usability in mind.
Results:
Full PSNI compliance achieved in the UK’s first WordPress membership & eCommerce site for firearm-related services
Over 90% reduction in manual administrative processing
Keywords for eCommerce product lines began ranking within days of launch
WordPress and WooCommerce Website with Booking Integration
Overview
An Doras Bui, a social enterprise providing supported accommodation and care services, needed a robust online presence that could handle bookings and service details effectively. The aim was to develop a seamless web platform integrating e-commerce and booking features, aligned with modern user expectations.
Description
SEO Impact built a comprehensive website for An Doras Bui using WordPress and WooCommerce, incorporating an on-site booking system that synchronises with Airbnb via iCal. We structured the site to present accommodation options, service information and booking flows in a clear, user-friendly format. To support future growth and flexibility, the platform was built with scalability in mind and performance optimisation applied throughout.
Results
The new website offers An Doras Bui a professional, efficient digital platform that consolidates service presentation and booking functionality. The integration of booking and e-commerce features resulted in simpler management, improved user journey and stronger online credibility. The foundation is now in place for improved visibility, higher engagement and scalable service delivery.
Luxury Guesthouse Website Redesign & Booking Integration
Overview
Blackwell House, an award winning luxury guesthouse in Northern Ireland, needed a refined and modern website that reflected the quality of its accommodation and bespoke experiences. The goal was to improve presentation, simplify the booking journey, and ensure the online presence matched the high standards of the property.
Description
SEO Impact redesigned the Blackwell House website on WordPress, focusing on elegance, clarity and ease of use. The project included a refreshed visual style, improved page structure and updated messaging to better showcase the guesthouse, its rooms and its personalised services. We reworked the accommodation layouts, integrated a smoother booking path and created dedicated pages for afternoon tea, wine tasting and other experiences. The site was built to be mobile friendly, fast and visually consistent with the Blackwell House brand. SEO improvements were applied throughout, including metadata, performance updates and improved headings to support stronger search visibility.
Results
The new Blackwell House website delivered a more polished, welcoming and intuitive experience for guests. Booking steps were simplified, content became easier to browse and the presentation now fully reflects the property’s luxury positioning. The website supports better SEO performance, improved user engagement and a stronger digital presence that aligns with the quality of the guesthouse and its services.
Website Development for a Technical Engineering Brand
Overview
Povera LNL needed its first professionally built website to represent its work in improving engineering design and verification workflows. The company had no online presence, so the goal was to create a platform that communicates expertise, innovation, and future growth potential.
Description
SEO Impact designed and developed a modern WordPress website for Povera LNL, focusing on clarity, structure, and scalability. The project began with planning sessions to understand the company’s services, roadmap, and technical focus. We created a clean, minimalist design supported by an intuitive content layout to help users understand complex engineering topics with ease. The build included a streamlined navigation system, clear service presentation, and a layout prepared for future expansion of content as the company develops new tools and capabilities. Foundational SEO work was completed before launch, including metadata setup, URL structure, and performance optimisation.
Results
The final website provided Povera LNL with a credible, professional digital presence for the first time. The new platform strengthened the company’s positioning within the engineering sector, improved communication with potential partners, and created a strong foundation for future growth. The structure and performance optimisation supported improved visibility from the moment of launch, helping the business present itself with confidence in technical and competitive environments.
WordPress Website for a Medical Billing Company
Overview:
All Medical Revenue Solutions sought our expertise to rejuvenate their online presence. They envisioned a state-of-the-art, responsive website that not only reflected their brand essence but also provided an effortless user experience.
WordPress:
Given All MRS's requirement for a platform that's both robust and easy to navigate, we chose WordPress as the foundational tool. This decision was bolstered by their desire to have a website that could be effortlessly edited and updated without extensive technical know-how.
Development Process:
We initiated the project with an intensive requirement analysis phase, where we engaged with the All MRS team to deeply understand their aspirations, objectives, and target audience. Following this, we moved to the wireframing and prototyping phase, using Figma to visualize the site's structure and user flow.
The heart of our work was the development phase, where we meticulously crafted the website on WordPress. Emphasizing a user-centric design, we ensured that every element, from the site's navigation to its visual appeal, resonated with the brand's values and met the users' expectations.
Result:
Upon completion, All MRS was equipped with a sleek, intuitive, and mobile-responsive WordPress website. The site's ease of use and editability made it a valuable asset for their team. Post-launch, the website garnered commendations from stakeholders and users, solidifying our commitment to delivering top-tier development solutions.
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