Square Marketing
About Square Marketing
Square Marketing is an Italian communication and marketing agency with headquarters in Cerea (Verona), an office in Milan, and an international presence in Dubai. Our multicultural team bridges italian creativity with Middle Eastern dynamism, delivering strategic and design-driven solutions tailored to diverse markets.
For us, professionalism also means putting people first because growth, both personal and collective, matters more than ever.
No more endless meetings.
We believe in clear, purposeful communication: the right words, at the right time.
Your story is our mission.
Every project is a chance to share ideas, methods, results, successes, and collaboration.
Our services are:
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Branding and Visual Identity: Crafting distinctive brand images that resonate.
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Web Design and Development: Creating user-centric websites and e-commerce platforms with a focus on user experience and brand personality.
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Social Media Marketing: Developing engaging content and managing communities across platforms.
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Digital Strategy: Implementing strategies to enhance sales through social channels.
At Square Marketing, we are committed to transforming ideas into impactful realities, fostering growth, and building lasting relationships through every project we undertake.
For more information about our services, please visit our website: squaremarketing.it.
Square Marketing is an Italian communication and marketing agency with headquarters in Cerea (Verona), an office in Milan, and an international presence in Dubai. Our multicultural team bridges italian creativity with Middle Eastern dynamism, delivering strategic and design-driven solutions tailored to diverse markets.
For us, professionalism also means putting people first because growth, both personal and collective, matters more than ever.
No more endless meetings.
We believe in clear, purposeful communication: the right words, at the right time.
Your story is our mission.
Every project is a chance to share ideas, methods, results, successes, and collaboration.
Our services are:
-
Branding and Visual Identity: Crafting distinctive brand images that resonate.
-
Web Design and Development: Creating user-centric websites and e-commerce platforms with a focus on user experience and brand personality.
-
Social Media Marketing: Developing engaging content and managing communities across platforms.
-
Digital Strategy: Implementing strategies to enhance sales through social channels.
At Square Marketing, we are committed to transforming ideas into impactful realities, fostering growth, and building lasting relationships through every project we undertake.
For more information about our services, please visit our website: squaremarketing.it.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
AD2 - BRANDING AND WEBSITE FOR AND ARCHITECTURAL STUDIO
The rebranding of AD2 Architects was designed to express the multidimensional nature of a young, bold architecture firm with a growing international outlook. Led by Square Marketing, the project involved redefining AD2’s brand architecture and visual identity to match the studio’s evolution, from a team of visionary designers to a full-service collective engaged in architecture, interior design, and bespoke furniture development.
Rooted in Monzas, Italy, architectural heritage yet forward-looking in design, the new identity highlights AD2s unconventional spirit through bold typography, versatile color systems, modular patterns, and a logo inspired by the geometry of local architecture. The result is a contemporary ready for Dubai, elegant, and pragmatic brand that communicates clarity across all touchpoints, while remaining flexible enough to reflect the uniqueness of each business unit.
MANI SUL CUORE - BRANDING
Square Marketing developed the branding and communication strategy for Mani sul Cuore, an unbranded initiative by Polytech Italia dedicated to sharing verified scientific information on womens health and well-being. The project aimed to offer clear, accurate content across a web portal and four major social platforms, countering the widespread misinformation found online. The communication approach was designed to be informative, accessible, and aligned with the projects mission. At its core, Mani sul Cuore empowers women to make informed decisions about their health and beauty. Knowledge becomes a tool for awareness, autonomy, and trust.
EDIL FERRI CONSTRUCTORS - BRANDING
The Edil Ferri Group developed a branding project to build a strong, consistent and representative visual identity. The objective was to create a visual language capable of communicating the group's values and ensuring uniformity across all touchpoints. The main challenge was to maintain a balance between the group's identity and that of its subsidiaries, Ferri Contract and Dinamica Progetti. The result is a comprehensive visual system with coordinated yet distinctive logos, colour palettes and typography. This approach strengthens the brand's presence and increases its recognisability and credibility in the market.
BOTTEGA FARNETI - BRANDING
The project for Bottega Farneti is compose by the digital strategy and the branding.
The first phase on the project has been the analysis about how the sector comunicate online and offline. Following the results we build up a digital strategy with medium and long-term objective.
We created also a coherent and recognisable visual identity, transforming the traditional butcher's shop into a Bottega with a unique character. The objective was to tell the story of the Farneti family by combining tradition and contemporaneity, in an area known for the quality of its meat. The main challenge was to modernise the image without losing the link with the family and local roots. The solution included a distinctive logo, an elegant palette and a playful tone of voice with references to the Romagnolo dialect. The result is a strong and memorable identity, capable of enhancing the brand and its products in the Italian market.
We are still managing the digital part on its social channels.
SON OF WIND - FASHION WEBSITE
Son Of Wind is a brand rooted in freedom, wild spirit, and an open-minded vision, brought to life through a powerful and immersive identity by Square Marketing. Drawing inspiration from breathtaking natural landscapes around the world, the brand transforms each collection into a sensory journey. The visual language evolves with every destination, capturing the energy of the environment and infusing it into the garments. Influences from the Old West and Native American culture shape the brands aesthetic, giving it depth and authenticity. The result is a brand with a strong soul, where nature and style meet.
The project involved branding together with the design and development of the website.
PANTERAI - LEISURE BRANDING
Le Panteraie in Montecatini Terme introduces a new concept of social living, combining wellness, fine dining, and curated events. The challenge was to develop a brand identity that could visually express the richness of the guest experience. Square Marketing responded by creating a comprehensive brand manual that defines the brands essence and visual rules. The identity balances luxury, elegance, and a sense of historic continuity, aligned with the venues character and local context. This ensures a consistent and memorable presence across all touchpoints.
LEARNING LAB - BRANDING AND WEBSITE
Square Marketing developed the branding and website for Learning Lab, an educational platform within the Unihawk Group. The challenge was to engage a wide audience of students aged 9 to 24, while also gaining the trust of their parents. The solution combined vibrant visuals, playful yet professional design, and intuitive digital experiences. The brand identity balances energy and reliability, appealing to both young users and decision-makers. As a result, Learning Lab now presents itself as a dynamic, trustworthy platform that inspires learning and boosts engagement.
PINOCCHIO - BRANDING
Pinocchio 2.0 is a modern reinterpretation of Italian culinary tradition, designed to offer authentic flavors and meaningful experiences in an international setting. The challenge was to create a brand identity that avoids clichés and instead expresses true Italian values like warmth, elegance, and everyday pleasure. Square Marketing responded with a refined visual identity inspired by Italian signage, artisanal quality, and a rich, welcoming color palette. The branding extends across all touchpoints, creating a consistent and engaging customer experience. As a result, Pinocchio 2.0 is now positioned as a standout destination for Italian gastronomy and hospitality abroad.
GE HOMES BRANDING - LIVING MORE
Ge Homes developed a brand identity aimed at creating emotional connections between clients and the homes they choose. The goal was to move beyond selling houses, focusing instead on lifestyle, belonging, and community. The challenge was to balance modern design, personalized services, and inclusivity to redefine the concept of living well. The new identity centers on comfort, beauty, and connection, enhancing everyday life through thoughtful design and messaging. As a result, Ge Homes now presents itself as a vibrant, trustworthy brand that reflects its values and resonates with a modern audience.
WBI - We Build Innovation Branding
We Build Innovation is a brand shaped by vision, strategy, and a bold drive toward the future, captured through a structured and impactful identity system by Square Marketing. Rooted in the dynamic world of real estate investment and general contracting, the brand positions itself as a forward-thinking player in the urban and architectural development space.
Inspired by modern design, tech culture, and the rhythm of the contemporary city, the visual identity reflects the brands core values: performance, speed, collaboration, professionalism, and passion. Every elementfrom the logo to the color palette and typographyhas been carefully crafted to convey strength, precision, and coherence.
The result is a brand that doesnt just represent a company, but a mindset: building innovation, every step of the way.
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