The DM Lab
About The DM Lab
At The DM Lab, our mission is to empower businesses with tailored digital solutions that drive growth, engagement, and success in the online realm. With a comprehensive suite of services spanning digital marketing, web development, and strategic consulting, we specialise in crafting bespoke strategies and solutions that cater to the unique needs and objectives of each client.
Our digital marketing services encompass a wide range of disciplines, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content creation. By leveraging cutting-edge tools, techniques, and analytics, we help businesses enhance their online visibility, attract qualifi...Read more
At The DM Lab, our mission is to empower businesses with tailored digital solutions that drive growth, engagement, and success in the online realm. With a comprehensive suite of services spanning digital marketing, web development, and strategic consulting, we specialise in crafting bespoke strategies and solutions that cater to the unique needs and objectives of each client.
Our digital marketing services encompass a wide range of disciplines, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content creation. By leveraging cutting-edge tools, techniques, and analytics, we help businesses enhance their online visibility, attract qualified leads, and maximise their return on investment (ROI).
In addition to digital marketing, we excel in web development, offering custom website design, development, and optimisation services. Whether it's creating a stunning e-commerce platform, a responsive corporate website, or a dynamic web application, our team of developers and designers is committed to delivering seamless, user-friendly experiences that captivate audiences and drive conversions.
Moreover, our strategic consulting services provide clients with invaluable insights, guidance, and support to navigate the complexities of the digital landscape. From developing comprehensive digital strategies to optimising existing campaigns and processes, we work closely with clients to identify opportunities, overcome challenges, and achieve their business objectives.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
The Wyre Pie Company
Transforming The Wyre Pie Company's Digital Presence
At The DM Lab, we pride ourselves on turning visions into reality, and our journey with The Wyre Pie Company was no exception. Our partnership with this award-winning pie maker began with a shared goal: to revolutionise their digital presence and set them on a path to success in the ever-evolving digital landscape.
Understanding the Vision
The Wyre Pie Company had a vision for the future, and our team led by Chris was quick to grasp it. With a deep understanding of their goals and aspirations, we embarked on the journey to transform their online identity.
Capturing the Vision in the Website
Our primary task was to translate their vision into a captivating and functional website. With meticulous attention to detail, we crafted a website that not only showcased their mouthwatering pies but also captured the essence of their brand. The result was a user-friendly, visually stunning website that truly represented The Wyre Pie Company.
Bringing in Expertise and Support
Beyond the website, we brought an overwhelming amount of experience, knowledge, and support to the table. Our collaboration extended far beyond the digital realm as we mentored The Wyre Pie Company and set out a comprehensive marketing plan for the next 12 months.
Exploring New Horizons
One of the key highlights of our partnership was the opportunity to explore new horizons. With our guidance, The Wyre Pie Company delved into marketing strategies and options they had not considered before. It was a transformative experience that opened up new possibilities for their business.
The Beginning of a Digital Journey
For The Wyre Pie Company, this is just the beginning. With The DM Lab's support, they feel more positive and confident about growing their business in the new digital world. Our commitment to their success extends beyond the website launch, and we're excited to see their continued growth and achievements.
A Testimonial of Trust
The journey wouldn't be complete without the kind words from our client. The Google Review from The Wyre Pie Company reflects the incredible support, knowledge, and enthusiasm our team brought to the project. It's a testament to our commitment to our clients' success.
As we look forward, we're excited about the ongoing partnership with The Wyre Pie Company and helping them thrive in the digital age.
The Causeway Weddings
The Causeway Weddings Website Design
Objective: consider user experience and showcase the wedding venue's features and services.
Design & User Interface:
Visual Appeal: The website employs a contemporary design with an elegant color palette, aligning with the modern aesthetic of the venue.
Navigation: Intuitive and user-friendly, facilitating easy access to essential information.
Responsiveness: Optimised for various devices, ensuring a seamless experience across desktop and mobile.
Content:
Imagery: High-quality, emotive photography prominently displays the venue's picturesque setting and facilities, effectively capturing the essence of the wedding experience along with a very engaging video as the website home page's main draw.
Written Content: Concise and engaging copy highlights key features, services, and the unique charm of the location, enhancing the appeal to potential clients.
Outcome:
The website effectively conveys the luxury and bespoke nature of The Causeway as a wedding venue.
It provides a comprehensive and enjoyable user experience, from exploring the venue to understanding the offered services.
Evaluation: The design successfully represents The Causeway as a premier wedding destination. The combination of visually appealing design, user-friendly interface, and well-curated content creates a compelling online presence that aligns with the venue's high standards and unique offerings.
Pure Concentrated Goodness
Gold Standard Excellence: PCG's Website at the Vega Digital Awards
The PCG website stands as a paragon of digital craftsmanship, embodying the Vega Awards' vision of inspiring and advancing global standards of excellence. Judged blindly by a panel of seasoned digital media professionals from around the world, our site has been evaluated rigorously across multiple facets of digital prowess.
Our content and writing resonate with clarity and engagement, reflecting the brand’s voice and ethos. The innovation and creativity infused into the site's design and development are palpable, offering users a seamless and intuitive experience that is both visually stunning and functionally superior.
The visual design and quality of craft have been meticulously sculpted, providing a user interface that is not only aesthetically pleasing but also rich in user-friendly features. The impact, reach, and engagement generated through our site's presence affirm our strategic approach to digital communications, ensuring that every interaction is meaningful and productive.
Technical execution and functionality are the backbones of our website, developed with the leading CMS, Elementor, within WordPress. This ensures peak performance and accessibility, maintaining the highest standards of web development practices.
Our structure & navigation are designed to facilitate an effortless journey through the site, complemented by interactivity that encourages engagement and exploration. The overall experience of the website is one of immersion and satisfaction, where each element serves a purpose and enhances the user's journey.
In alignment with the Vega Awards' mission, our website not only showcases professional excellence but also stands as a beacon that inspires others in the industry. The Gold standard rating is not merely a win for PCG; it is a milestone that reflects our unwavering pursuit of creativity, innovation, and progress in the digital realm.
As we celebrate this achievement, we look forward to continuing our journey of growth, nurturing our potential, and driving progress, ensuring that our digital footprint will remain impactful and transformative.
Minerva Elite Performance
Upon being approached by Rachel from Minerva Elite Performance, we began an exciting journey to create a professional and sleek website, beautifully reflecting their new branding.
The primary focus of the website was to showcase their extensive range of courses, spanning security, management, first aid, community learning, and more. Our goal was to ensure visitors could easily access vital information while enjoying a seamless and visually captivating experience. With SEO at the forefront of our minds, we will strive to increase search rankings through best practices.
Chris took initial contact and briefed the team. From here, Joe created all pages with passion and care, implementing industry best practices for SEO along the way. Throughout the entire process, communication was paramount. We engaged in face-to-face meetings to ensure we were all aligned on the project's direction, resulting in a beautiful website we’re all very proud of!
The team at Minerva Elite Performance are very happy with their new website, and we couldn't be happier to have worked with such wonderful individuals like Rachel and Sean.
Mountain Perspective
Mountain Perspective came to us looking for a new website. The main objective of the site was to simplify their services and messaging to ensure people fully understand what MP offer. Therefore, the design needed to be modern, minimal and friendly to reflect this.
Mountain Perspective offer business consultancy, coaching, mentoring as well as their unique service in Mountain Experiences, which involves a guided mountain walk with an expert mountain leader and consultant.
We’re delighted with the website and can’t wait to see where it goes from here, with bigger plans going forward.
BOSS
Border Office Supplies & Systems (BOSS) came to us looking for a new website with their main requirements being a modern looking website in terms of both features and design whilst also having fast load times and simple navigation. Often, websites can look great in terms of design, but not perform to high standards in terms of speed and general performance. BOSS were after both and came to us for help.
BOSS provide services and products for all offices and cater towards their client’s needs. BOSS offer four main services: Managed IT Services, Office Supplies, Managed Print Services (MPS) and Interiors. Their branding reflects these services by giving each services their own individual colour. It was important to BOSS that we incorporated this, so we did so in a subtle, yet noticeable way.
We’re very pleased with the final look and feel of the website!
South Wye Police Boxing Academy
The site includes some neat features like their annual boxing show, information on their coaches, a fantastic gallery full of photos taken by Gerry their club photographer. This will help paint a picture of the club and their initiatives to those who may be new to us. Gerry’s imagery appears all over the site so you’ll see some familiar faces throughout the site!
You can also access the Coacha sign up form easily from the site. We also have some frequently asked questions and a page dedicated to their Queens Award For Voluntary Service back in 2010.
We’re extremely pleased with the site and we are incredibly grateful for all the support the club receives from Hereford City Council, West Mercia Police and The DM Lab. It will have far reaching benefits for the local community.
We’re extremely pleased that we have something that helps the club stand out.
Hereford RFC
After the devastating floods and costly pandemic the Hereford Rugby Football Club has come back fighting. The clubhouse has been completely revamped. However, if you haven’t paid them a visit yet, you have to see it. It looks awesome. Light. Spacious… And views to die for. Furthermore, it’s riverside location with plenty of on-site parking makes it well worth considering for your next function or even works event.
To help the club showcase what they have to offer, we put together these glossy brochures. Next time you’re down the club for instance, grab one to show those who haven’t been able to get over in person yet. Definitely worth considering some matchday hospitality too!
On the pitch, we have been given an awesome opportunity by Spencer and the club to be 1st XV shirt sleeve sponsors!
Matchday Programme Design
We’ve been able to use our expertise in adding more the matchday experience by working on a new look programme. We love it and hopefully there will be a few shifted at tomorrow’s match. Loads of advertising space in a really engaging, well put together programme if any businesses would like to stick an advert in. Contact Jo ([email protected]) for more info and we’ll get it in the next one. Currently 36 pages of wholesome club content that we’ll look to build on throughout the season. In other words, the design and content will continue to evolve throughout the season. Well worth the £1.50 we reckon!
Last but not least, something else we’re incredibly excited about are the club’s membership cards. A glossy, cool looking credit card sized card which you can get hold of if you’re a player, sponsor or any club member in any capacity. In addition to them looking cool, they do serve a purpose too. For instance exclusive discounts and opportunities to those who join the club. Again, find out more by contact Jo ([email protected]).
Hereford Rugby Football Club’s Digital Partner
We developed the club’s website a few years ago and we’re continuing to help develop the club’s digital presence. Ourselves and the club have aspirations to take everything to the next level. However, we can’t contribute anything on the pitch, we’ll let the boys take care of that. However, we have so much to offer off it. Therefore we’ll stick to what we’re good at!
The club is working really hard on and off the field and we’re really excited about our role in helping Hereford Rugby Football Club thrive.
You can see how passionate we are about what we can bring to the table!
Hereford City Council
There were several key aspects involved in the redevelopment:
Make it visually engaging.
The current site suffered from a very generic page layout of content on the left, sidebar on the right. A lot of text – sometimes too much, and very few accompanying visuals. The pages, although informative – just weren’t engaging. Masses of text that scroll what seems like forever!
Make it accessible.
Something the old site lacked. Small fonts and masses of text meant some would have difficulty in reading and / or following. We chose a font that was easy on the eye, clear and concise. We chose Poppins as it covers all bases. Instead of lazily just replicating pages with a sidebar, we did away with this dated layout. Instead, the pages and content were deconstructed then rebuilt in a far more visually-pleasing, engaging manner.
We chose the ‘Poppins’ font as it is both easy on the eye and easy to read too. The text is clear and concise. We ensured it was easy to read and chose larger than usual font sizes so that nobody would struggle to read the text either on desktop or mobile device.
Make it Informative.
The new website will act as both a historical cataloging and archiving of council meetings and as a tourist information hub. Above all, if visitors wanted to find out more about the county before visiting, this is the site they would use to plan their visit.
Make it Colourful.
The Hereford City Council branding incorporates a lovely shade of green. We used this colour throughout the site as an accent colour and for easily identifiable call to action buttons. The key was to make the site visually appealing – which would further encourage engagement.
We made each page as interesting and as unique as we could. Something the old site suffered badly from was repetitiveness. Pages of scrolling text, a sidebar and the same header image that was used throughout the whole website. Not something we wanted to create with the new site. Visually appealing therefore engaging.
The Result.
With a comprehensive content management system, we will be showing HCC how to update and manage the site. It will continue to evolve. Furthermore, we’ve added online forms, an option to be able to donate directly to the Mayor’s charities. Overall, the site is worlds apart from the original. The HCC will be using the website as a valuable tool to promote their work and boost the appeal of Herefordshire as a whole with the addition of a comprehensive Tourist Information section.
The Lucullan Collection
A project we launched recently - The Lucullan Collection
We have been instrumental in the logo and brand design from the start which we could then apply to the website with a clear direction of how to best present it to consumers. Joe brilliantly took the lead on this project and has delivered a quality ecommerce site which is only at the beginning of its journey. The site will continue to evolve after an excellent launch. Joe encapsulated the brand and messaging to a tee as he always does and Chris presented the team at The Lucullan Collection with the perfect platform to launch the brand and the website by sponsoring the recent visit of Sir Ranulph Fiennes at The Courtyard Hereford.
We have gone above and beyond to support this fantastic local venture – doing what we can, where we can, wherever we can. If you know us, you’ll already know it doesn’t finish once the website is complete – that’s just the beginning!
As we always do, we try to collaborate with others to deliver he highest-quality end product. We worked with Paul Carter, a local Herefordshire photographer, who captured some excellent images for The Lucullan Collection, both product images and lifestyle images which again perfectly encapsulate the brand.
If you want to go fast, go alone. If you want to go far, go together.
The Great Collaboration
We were tasked with creating a friendly and welcoming website with bespoke functionality for a local company promoting green actions that anyone can undertake. The site allows users to manage their own 'toolkit' by adding, committing to and removing their own 'actions' to play their part in helping the environment.
Parish councils can sign up to the site and view graphs and statistics of commitments in their county by users. Users can also see their own statistics and achievements too. Collectively, local councils can encourage village or town populations to work together and the results can be analysed and improved where applicable. Users range from individuals to big local businesses.
The key to this website was the engagement of the users and then the technical reporting required for the Parishes. The website used some very bespoke coding to develop both a good back and front-experience.
Herefordshire Mind
We were tasked with redesigning the website in accordance with Mind's new branding guidelines, meaning we had to adhere to the principles set including fonts, colours, branding assets and imagery.
The website needed to be soft, friendly and welcoming but also encourage action in certain areas. It was important to make sure that each user had a good experience but more crucially was able to find any information easily and create or do some actions.
Due to the nature of potential website visitors either being in a difficult place mentally (the website is the Herefordshire branch of national mental health charity ‘Mind’) or carers looking for answers or help – we had to consider both aspects when redesigning the site.
Two Farmers
We have been working with Two Farmers for a few years now. We were originally working on their website which was developed by a third party but in order to achieve the level of functionality Two Farmers required, meant plugin after plugin had to be added. Unfortunately, these bloated the site and site speed was affecting the customer journey.
With years of data, we were able to confidently address the UX and functionality of the site and we were tasked with redeveloping the website as the company had visibly outgrown their original solution.
With now regular TV appearances, we had to ensure the website and the server could handle the volume of traffic associated with a television feature. To capitalise on these appearances, we had to ensure the site would not crash, potentially costing them in both potential purchases and potential custom.
It was a fantastic opportunity for our business to both work with a local company but also work with a local company who have established themselves as a national brand now because of their 100% compostable crisp packets and the fact that almost all the ingredients of the crisps are grown by the two farmers, Mark and Sean.
Two farmers was designed to basically improve conversion rate and repeat buying rates, the old design told a great story but didn’t take into consideration the overall customer journey. Since the launch of the website we have seen:
· a 25% increase in traffic,
· 30% increase in page views,
· 3% increase in conversion rate.
· 9% increase in revenue
The design had improved UX and helping achieve business objectives!
Get A Drip
Get a Drip are a leading provider of vitamin booster and IV drip therapy. They engaged the services of The DM Lab when they were a startup, looking to hit the market in the right way, heavily focusing on the brand and digital marketing.
The DM Lab not only helped them in becoming a market leader, they also now have one of the largest market shares in search, a very robust advertising campaign and strong brand.
Highlights
• Over 1 million page views
• 188% traffic increase year on year
• Over 1.39 million website impressions
Our Role:
• Strategy
• Customer journey mapping
• Development and Design
• Paid campaigns
• Optimisation
• Social media advertising
A few words from Alexa Mullane from Get A Drip:
"Chris and his team have got our website to number 1 ranking in Google, they manage our SEO and Google Ads and also create and manage websites for us. The team are also friendly and responsive and really know their stuff!"
Quote Detective
Transforming the Quote Detective Brand: A Website & Rebranding Case Study
Quote Detective's rebranding journey aimed to revamp their website and redefine their brand identity. The challenge was to cater to a diverse and digitally-savvy audience while staying ahead in the insurance industry.
The Challenge: Quote Detective needed to refresh its brand and upgrade its functional but outdated website to meet modern standards and customer expectations.
The Strategy: The rebranding strategy focused on a customer-centric approach. This involved:
Customer-Centric Design: The website's new design prioritised user experience, with an intuitive interface and simplified navigation.
Content Revamp: The addition of informative content and testimonials aimed to establish Quote Detective as an authority in the field.
Visual Reimagination: The introduction of a detective-themed protagonist and a unique grunge noir aesthetic set the brand apart.
Streamlined Quoting: A redesigned quotation tool simplified the insurance quoting process.
The Results: The revamped website led to:
Improved Engagement: Users spent more time on the site, with reduced bounce rates.
Enhanced Conversion: The simplified quoting process boosted conversion rates and policy sales.
Positive Feedback: Customers praised the site's functionality and relatable character, generating positive reviews.
Stronger Identity: The rebrand positioned Quote Detective as a modern, customer-focused insurance provider.
Conclusion: The Quote Detective rebranding project, with a website transformation, successfully repositioned the brand for the digital age, attracting new customers and retaining existing ones. This case study showcases the power of strategic rebranding in a dynamic industry, proving that evolution is vital for continued success.
Local e Sourced
Local e Sourced is a start up in Herefordshire. An online marketplace that is bringing multiple suppliers into one online shopping experience. The focus for Local e Sourced was to develop a friendly welcoming brand, that both suppliers and customers can relate to, being an online business it was key to make sure their digital presence was on point.
Since launching the brand has exceeded all expectations, with 100s of customers ordering in the first month and their supplier list growing rapidly.
Highlights:
• Over 500 products on the site
• Over 350 single local products sold multiple times all over the UK
• Ecommerce conversion of over 2%
• Over 2 million views across multiple platforms
• 190,000 page views
• Average of 350 visits per day
Our Role:
• Strategy
• Web design and development
• Branding
• Digital Journey
• Email marketing
• Paid advertising
• Social media
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