The New Standard

The New Standard is a Brazil-based communications agency, headquartered in Sao Paulo offering public relations, influencer marketing, social media, branded content, digital strategy, events, and 360º campaigns. Operating in Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador, and Panama, we are known for helping international brands grow their presence in culturally complex and competitive markets across the region.

With a hands-on senior team, regional reach, and a proven track record, The New Standard delivers fully integrated communications campaigns that drive measurable results. From managing high-impact press coverage and navigating PR crises to launching ESG initiatives and running influencer activations, TNS is a trusted partner for companies looking to expand into or scale within Latin America.

What We Do
The New Standard offers a broad and flexible service mix that allows clients to tailor their communications strategies to local market dynamics. These services include:

Public Relations: We help brands earn visibility and credibility through tailored communication strategies and media outreach across print, digital, and broadcast platforms.

Crisis Communications: We assist companies in navigating reputational risks with confidence, delivering fast, coordinated responses that protect brand trust and stakeholder confidence.

Media Training: Our team equips spokespeople and executives with the skills they need to perform confidently and effectively in media interviews.

Social Media & Influencer Marketing: We create and manage social media strategies and influencer partnerships that build online communities, enhance engagement, and generate authentic advocacy.

Digital Content: From branded graphics to SEO-optimized pages, HTML newsletters, and motion design, we craft content that resonates, performs, and reflects brand identity.

360º Campaigns: We design and execute large-scale media and advertising campaigns across television, radio, digital, and outdoor — managing everything from creative to production.

Events & Brand Activations: Whether it's a corporate summit or a street-level activation, we bring brands to life with unforgettable experiences that generate buzz and build connections.

Marketing Strategy & ESG Communications: We support companies in crafting strategies that align with their values and position them for long-term success — particularly in areas such as sustainability and social impact.

Regional Presence
What makes The New Standard unique is its on-the-ground presence across eight countries in Latin America. Each office is led by a local communications expert who ensures that all campaigns are aligned with local media landscapes, consumer behavior, and cultural context.
This model allows The New Standard to offer the best of both worlds: regional scale and local precision. Clients benefit from integrated strategies that are cohesive across borders while remaining sensitive to the nuances of each country.

Our Difference

At The New Standard, we don’t believe in one-size-fits-all. Every client receives custom strategies rooted in data, refined through cultural intelligence, and executed with creativity and discipline.

What sets us apart:

• Cross-cultural fluency: We understand how to translate global brand values into local relevance.

• Proven impact: Our campaigns are tracked and measured for real business results, not vanity metrics.

• Senior involvement: Our founders are hands-on, ensuring every project has strategic oversight.

• Long-term partnerships: We prioritize trust, transparency, and collaborative growth.

Who We Serve

TNS works with brands across a variety of industries:

• Technology & Software

• Financial Services & Fintech

• Telecommunications

• Consumer Products & Retail

• ESG & Sustainability

• Education

• Beauty & Personal Care

• Travel, Culture & Lifestyle

Whether launching a brand, managing a crisis, promoting an ESG story, or growing digital presence, we build campaigns that leave a mark.

Contact Us

If you're ready to expand your brand across Latin America with strategy, creativity, and measurable results, The New Standard is ready to help.