UKAD
About UKAD
We are an outsourcing software development company with R&D and engineering teams based in Ukraine and Poland. We specialize in .NET and PHP technologies and deliver quality projects within time and cost constraints.
Founded in 2005, we are focused on providing innovative IT solutions and professional services for businesses worldwide. With our 300+ expert-level software engineers, we have built an impressive portfolio of over 300 projects, establishing a formidable reputation and earning the trust of our clients. We have successfully expanded from a humble garage startup into a powerful IT company with Clients in Western Europe, Scandinavia, UK, and the US.
We are an outsourcing software development company with R&D and engineering teams based in Ukraine and Poland. We specialize in .NET and PHP technologies and deliver quality projects within time and cost constraints.
Founded in 2005, we are focused on providing innovative IT solutions and professional services for businesses worldwide. With our 300+ expert-level software engineers, we have built an impressive portfolio of over 300 projects, establishing a formidable reputation and earning the trust of our clients. We have successfully expanded from a humble garage startup into a powerful IT company with Clients in Western Europe, Scandinavia, UK, and the US.
Key Insights
Services & Focus
Industry Focus
Portfolio
Kaffekapslen - Scaling operations and improving customer experience in coffee retail
Challenges
As Kaffekapslen expanded its operations to 22 countries, they encountered several technical and operational hurdles. Personalizing the customer experience became a priority, especially in enhancing product recommendations based on previous purchases. Additionally, there was a need to integrate various third-party systems, from Warehouse Management Systems (WMS) to Product Information Management (PIM) tools and payment gateways, into a unified ecosystem.
Reducing operational costs was another critical challenge, particularly optimizing packaging processes to minimize empty space and shipping expenses. At the same time, improving data analysis for the marketing team was vital to fine-tune advertising spend and better understand customer needs through surveys.
UKAD was brought on board to address these multifaceted challenges with a focus on scalable solutions.
Services and solutions
UKAD deployed a dedicated team, combining .NET developers, UX/UI designers, machine learning experts, and content editors. This specialized team worked closely under Kaffekapslen management to develop and implement tailored solutions.
- Backend integration: UKAD's .NET developers integrated Kaffekapslen’s various systems — WMS, accounting software, and e-commerce CMS — into a centralized Data Warehouse, streamlining data flow between departments and boosting operational efficiency.
- Product recommendations: Our team integrated a third-party recommendation system that personalized the shopping experience, offering suggestions based on customers’ previous orders. This directly impacted customer satisfaction and increased sales.
- Operational efficiency: To support product lifecycle management, UKAD implemented a new PIM system based on Crystallize, ensuring that product information could be efficiently managed across different markets. Additionally, we optimized shipping processes, helping Kaffekapslen cut down shipping costs by minimizing empty space in packages.
- Financial automation: UKAD securely integrated Kaffekapslen’s financial systems with payment providers, automating the data flow and reducing manual workload, ensuring faster and error-free payment processing.
- UI/UX design: UKAD’s Senior UX/UI designer transformed Kaffekapslen’s platform, introducing a comprehensive design system that not only unified the visual aesthetics but also improved the user journey. Customer feedback was used to refine and perfect the design, leading to higher engagement rates.
- Marketing solutions: For personalized marketing, UKAD developed a low-code tool that allowed Kaffekapslen to engage with its customers through targeted emails in multiple languages, creating deeper connections with their audience.
Furthermore, UKAD delivered a solution to craft and analyze customer surveys, providing the marketing team with actionable insights.
- Full-time content coordinator: UKAD also provided a full-time content coordinator to manage product data and ensure seamless content updates across countries. Our specialist worked closely with Kaffekapslen’s marketing team, fostering efficient collaboration and enhancing the online shopping experience. This service enabled Kaffekapslen to maintain up-to-date and accurate product information, boosting their content management capabilities.
Results
UKAD’s partnership with Kaffekapslen led to significant improvements across the board, driving both growth and efficiency.
- International growth: The company expanded from 13 to 22 countries, supported by UKAD’s scalable solutions.
Sales boost: The recommendation system directly contributed to higher sales through personalized customer experiences.
Cost savings: Optimized packaging processes significantly reduced shipping expenses, improving overall cost efficiency.
Operational efficiency: By automating key processes and integrating crucial systems, Kaffekapslen saved time and resources, allowing the team to focus on strategic growth rather than daily operational challenges.
Enhanced user experience: The revamped UX/UI design, informed by user feedback, resulted in a more intuitive shopping journey, leading to higher user satisfaction.
Content management efficiency: With the help of UKAD’s full-time content coordinator, Kaffekapslen's marketing and product teams collaborated more effectively, ensuring accurate and timely product updates across all markets.
AJ Produkter's Decade - Long Partnership with UKAD
Challenges
At the time of engagement, AJ Produkter's primary marketing channels were offline. They aimed to broaden their business opportunities by digitizing their operations and employing modern web solutions to engage and inform potential and existing buyers about their products. Additionally, they sought tools to optimize the work of their large international content management team.
During discussions with UKAD, the following challenges were identified:
- Increase online sales.
- Simplify and upgrade the content management process for editors across 19 countries using an alternative tool to an outdated desktop application.
- Revamp the website to meet modern UX and UI standards.
- Make the subsidiary brand website (Ojega) mobile-friendly.
- Expand the company's digital presence.
Solutions
Our collaboration with AJ Produkter has evolved into a productive long-term partnership, blending the client’s business and design insights with UKAD's technical expertise. We successfully implemented the following solutions to meet their business goals:
- Upgraded the existing website's back-end and front-end code (server and UI components).
- Developed a custom Optimizely tool to simplify banner and campaign management for international editors using a WYSIWYG model.
- Created a mobile version of the Ojega brand website.
- Built and set up two additional informational websites: the corporate site and a product solution platform featuring design services and product installation examples.
- Enhanced website performance, achieving a fast load time for both desktop and mobile.
- Provided ongoing technical support for the company’s websites.
Results
Our long-term digital partnership has led to significant achievements. The website modernization (new design, high performance, smart search, product suggestions based on machine learning algorithms, and delivery time calculation) resulted in a two and a half-fold increase in online sales, with online channels surpassing offline ones.
AJ Produkter has developed an effective content strategy and increased customer satisfaction and engagement through additional informational resources created by UKAD's IT specialists. Our cooperation with AJ Produkter has spanned over a decade, with our team serving as the client’s remote R&D department and nearshore digital partner in Ukraine.
Conclusion
AJ Produkter's experience with UKAD underscores Ukraine as a reliable destination for outsourcing, offering high technical standards and effective management. Our expertise in Optimizely and React development, combined with a decade-long partnership, has enabled AJ Produkter to achieve significant digital transformation and business growth.
Goal Envision - AI-powered SaaS platform for seamless management of company goals and strategic planning
Challenges
We faced the task of revitalizing an outdated SaaS platform, ensuring it remains powerful and user-friendly to retain users long-term while delivering actionable insights.
Our approach always begins with thorough business analysis, a crucial step in our process. For this project, our team dedicated countless hours to brainstorming and analysis to create a solution we could be proud of.
We identified a comprehensive set of features needed to achieve the project goals. The platform had to:
- Operate with entities like companies or divisions for clear access levels and operations
- Provide multi-tier access
- Set up, define, and analyze goals
- Set up, define, and analyze targets
- Evaluate company performance
- Predict growth, and detect opportunities and threats
- Display data clearly and user-friendly
Solutions
With these requirements in mind, we began development. Creating a tool that genuinely aids business development requires more than just a metrics dashboard. We opted for an AI-based solution to analyze needs, predict growth, and suggest directions for work.
The GoalEnvision AI offers the following features to business owners and executives:
- Goal creation for the company
- Definition of necessary metrics to achieve goals
- Conditions for evaluating company growth
- GoalEnvision also suggests development directions for optimal outcomes with minimal effort, acting as an unbiased business consultant.
Further, we introduced an 'Organization' entity, representing any company or division. The platform revolves around this entity, which includes a detailed employee structure with various roles and access levels. This setup supports defining managers and key roles, fostering effective reporting.
For success measurement, the platform uses 'Goals,' where users define progress conditions, responsible persons, and follow-up frequency. Goals are evaluated through regular reports and reviews by accountable roles. Similarly, 'Growth Targets' are assessed for organizational development.
The platform also includes a feature to test the organization and identify improvement opportunities across four dimensions:
- Overall: Set goals for overall area improvement
- Structure: Enhance processes, routines, and structures
- Ability: Improve skills and expertise
- Energy: Boost engagement and motivation
This module helps users understand the organization's status and use data to set goals and plan development.
Comprehensive charts provide quick insights into the current situation regarding goals, performance, routines, and team dynamics, enabling users to monitor their organizations efficiently.
To enhance usability, we implemented AI-generated templates for Goals, Metrics, Surveys, Conditions, and measurements, making it easy to create insightful goals without special skills and wrapped them into clean interfaces using React development opportunities.
Additionally, we included a leadership blog where one of the founders discusses the platform's functionality and the importance of goal-setting in business.
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