WiserBrand
About WiserBrand
WiserBrand is an AI adoption partner for companies that need AI to pay for itself, not just look good in a board deck. We’ve spent 11 years in digital across North America and Europe, and the last four building with AI.
We work with companies with 10 to 200 employees in professional services, construction, multi-location retail, and manufacturing. Most are under pressure to do something with AI and don’t have an in-house tech team to hand it to.
It starts with a free intro call. From there, we put a fractional CTO, a business analyst, and a product owner on your team, working in your time zone. They identify where hours go and where mistakes cost money, from certified payroll to month-end close. Every fix gets a number before we build anything. Then the same team rolls it out in the systems you already use, one department at a time. A person still signs off on anything sensitive.
We also build custom software and websites. Once your data is in order, we use it to run PPC and SEO, measured in revenue.
WiserBrand is an AI adoption partner for companies that need AI to pay for itself, not just look good in a board deck. We’ve spent 11 years in digital across North America and Europe, and the last four building with AI.
We work with companies with 10 to 200 employees in professional services, construction, multi-location retail, and manufacturing. Most are under pressure to do something with AI and don’t have an in-house tech team to hand it to.
It starts with a free intro call. From there, we put a fractional CTO, a business analyst, and a product owner on your team, working in your time zone. They identify where hours go and where mistakes cost money, from certified payroll to month-end close. Every fix gets a number before we build anything. Then the same team rolls it out in the systems you already use, one department at a time. A person still signs off on anything sensitive.
We also build custom software and websites. Once your data is in order, we use it to run PPC and SEO, measured in revenue.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
AI-Powered Workflow Automation for a NYC Personal Injury Law Firm
Services Provided: AI Adoption, AI Strategy Consulting, Process Automation, AI Integration
Challenge:
The law firm was struggling to manage a growing caseload without increasing its administrative workload. The firm often missed after-hours inquiries, paralegals spent significant time reviewing medical records and preparing demand letters, and staff manually tracked critical case deadlines. The firm needed to improve operational efficiency while maintaining strict data security and human oversight of legal decisions.
Solution:
WiserBrand conducted a detailed workflow assessment and designed five AI-powered automations integrated with the firm's existing Clio and Microsoft 365 systems.
The proposed solutions included 24/7 bilingual client intake, automated medical chronologies and demand letter drafting, medical records follow-ups, deadline monitoring, and centralized case status tracking.
To minimize operational risks, WiserBrand established human verification procedures, data protection safeguards, and a phased 12-week rollout plan.
Results:
The proposed AI adoption strategy was designed to deliver several operational improvements:
Faster responses to potential clients through 24/7 automated intake.
Reduced manual effort in processing medical records and preparing demand.
Improved deadline visibility and case tracking.
More time for paralegals to focus on higher-value casework.
Greater capacity to manage additional cases without immediately expanding the team.
Conclusion:
WiserBrand developed a practical AI adoption roadmap to help the law firm streamline administrative processes, improve client responsiveness, and scale case management operations while keeping attorneys in control of legal decisions.
AI-Powered Workflow Automation for a US Electrical Contractor
Services Provided: AI Adoption, AI Agent Development, Business Process Automation, AI Integration
Challenge:
A US electrical contractor struggled with fragmented workflows between estimating, field operations, project management, and accounting. Critical project information was scattered across emails, spreadsheets, Dropbox, and phone calls, creating manual handoffs, delaying issue tracking, and slowing billing reconciliation. The company needed a more structured approach to project operations while adopting BuildOps alongside QuickBooks.
Solution:
WiserBrand designed four AI agents to streamline key operational workflows:
Job Startup Agent: Prepares project packages with contract details, responsibilities, deadlines, and missing information.
Field Issues Agent: Organizes crew requests, tracks project issues, and assigns follow-up responsibilities.
Billing Agent: Reconciles project costs and invoices with QuickBooks and prepares documentation for accounting review.
Weekly Briefing Agent: Consolidates project updates, highlights risks, and provides management with actionable insights.
The solution was structured around a 13-week phased pilot, integrating AI-powered workflows with BuildOps and QuickBooks while maintaining human approval for critical actions.
Results:
The proposed solution is designed to deliver:
More consistent project handoffs and fewer missing details.
Reduced manual administrative and billing preparation work.
Faster identification of field issues and project risks.
Better visibility into project status, responsibilities, and financial records.
Conclusion:
This project demonstrates how AI adoption can help traditional construction businesses modernize operations without replacing their existing systems. By combining intelligent automation, system integration, and human oversight, WiserBrand designed a practical approach to reducing administrative workload and improving operational efficiency.
AI-Assisted Property Reconciliation Across Yardi and QuickBooks
Services Provided: AI Automation, System Integration, Financial Process Automation, Workflow Automation
Challenge:
The client managed property operations in Yardi and accounting records in QuickBooks. Finance teams had to manually compare transactions across both systems, allocate centrally paid expenses, investigate mismatches, and track unresolved issues through spreadsheets and email.
Solution:
WiserBrand implemented three AI coordinators to support reconciliation and month-end close. They match property and entity activity, classify and route exceptions, attach supporting records, track approvals, and prepare portfolio-level reporting. AI recommendations remain separated from actual accounting actions, which still require finance approval.
Results:
Finance gained a clearer view of matched, partially matched, and unresolved transactions across the portfolio. Exceptions received defined owners and approval paths, recurring issues became easier to identify, and management gained consolidated reconciliation and close-readiness reporting.
Conclusion:
The solution reduced manual reconciliation work and introduced a more transparent, auditable financial workflow across Yardi and QuickBooks.
Zoho-Based AI Quote Verification
Services Provided: AI Automation, AI Integration, Document Processing, Workflow Automation
Challenge:
The client reviewed around 118 supplier quotes per month. Quotes arrived in different formats and used inconsistent product names, units, and part numbers, making price comparison slow and highly manual. The purchasing team also had to validate whether products were truly comparable before making purchasing decisions.
Solution:
WiserBrand built an AI-assisted quote-verification workflow using Zoho Mail, Zoho Flow, and Zoho CRM. The system extracts quote data, structures line items, normalizes units, matches products, compares prices against approved benchmarks, and prioritizes exceptions based on their financial impact. Low-confidence cases remain subject to manual review.
Results:
The client introduced a consistent verification process for every quote, reduced manual preparation, and provided the purchasing team with a prioritized list of pricing exceptions, along with supporting evidence. Supplier pricing patterns also became easier to track over time.
Conclusion:
The solution turned a fragmented manual review process into a structured AI-assisted workflow while keeping purchasing decisions fully under human control.
AI-Powered Zendesk Automation for Retail Support
WiserBrand integrated an AI agent with Zendesk, cutting first-response time by 67%, saving each support agent 3 hours daily, and doubling ticket capacity without new hires.
AI Search for Multi-Brand Auto Parts Retailer
WiserBrand built an AI-powered auto parts search and fitment system that reduced wrong-fit returns by 35% and manual catalog QA work by 60%.
AI Agents for an Odoo-Based AC Filters Manufacturer
WiserBrand built AI agents around Odoo to automate quotes, detect e-commerce and inventory risks, support field service, and deliver approval-ready actions while employees retain control.
GEO for a Creator Marketing SaaS Platform
Improved AI search visibility and positioning for a creator marketing SaaS platform through GEO, content optimization, and generative search readiness.
AI Workflow Automation for Product Content
Built an AI-powered automation system for eCommerce product image operations. Automated large-scale image processing workflows, reduced manual operational workload, improved asset consistency, and accelerated catalog publishing processes.
Logistics Workflow Automation
Built an AI automation system for a US transportation company to process freight rate confirmations automatically. Reduced data-entry errors by ~80%, enabled instant document processing, and delivered real-time operational visibility across logistics workflows.
AI Incident Investigation for eCommerce Platform
Built an AI-powered incident investigation system for a large eCommerce retailer. The solution automated log and trace analysis, reduced investigation time by 70-80%, and helped engineers identify root causes in 20-30 minutes instead of hours.
Private AI Assistant that Returns $50,000 a Year
Built a private AI assistant for a European construction business to automate multilingual email management and financial workflows. The system eliminated missed payment deadlines, saved 9+ hours weekly, and provided fully local, privacy-focused AI operations.
SEO & Content Strategy for ScamAdviser: Building Authority Ahead of Acquisition
WiserBrand created a forward-looking SEO and content optimization strategy that strengthened ScamAdviser’s digital value and readiness for sale, ensuring long-term growth potential under new ownership.
Our Approach:
In Q4 2024, WiserBrand developed a comprehensive SEO and content growth proposal for ScamAdviser — a globally recognized platform that analyzes website trustworthiness. The project aimed to increase the percentage of indexed pages, improve site authority through quality management, and align content with monetization goals. Our team conducted a full sitemap and content audit, designed a deindexing strategy for low-value URLs, and proposed content enrichment plans to boost engagement and ad revenue.
Results:
Delivered a detailed, data-driven SEO and content roadmap
Identified high-impact opportunities for traffic and revenue growth
Enhanced perception of scalability and profitability for potential buyers
Impact:
The strategic proposal helped position ScamAdviser for acquisition by outlining a clear, measurable path toward sustainable SEO performance and stronger site authority.
Building the AI Foundation for Smarter Database Operations
WiserBrand’s AI consulting empowered HireRush with a forward-looking strategy and technical framework to bring automation, intelligence, and usability into their data management ecosystem.
Our Approach:
WiserBrand partnered with HireRush to design an AI strategy that enhances their dbForge environment with natural-language SQL generation, intelligent performance tuning, and advanced data visualization capabilities. The consulting process included architecture definition, ML model planning, and developer training.
Results:
AI integration roadmap and technical blueprint delivered
Clear implementation guidance for the in-house team
Established a foundation for future intelligent database management
Impact:
The project set the stage for next-generation data interaction, enabling HireRush to move toward a more intuitive, efficient, and AI-driven approach to database operations.
Multifunctional platform for HireRush
WiserBrand delivered a robust business portal for HireRush that simplifies how service providers and clients connect — combining usability, scalability, and long-term technical support.
Our Approach:
WiserBrand designed and developed a scalable, user-friendly online platform that connects independent contractors with customers. The solution included advanced search functionality, location-based filters, and intuitive profile management for service providers.
Results:
Fully functional marketplace launched on time and within scope
Increased user engagement and conversion rates
Smooth performance across web and mobile interfaces
Impact:
The new platform allowed HireRush to position itself as a reliable marketplace for local services, expanding its user base and improving overall customer satisfaction.
SEO optimization and localized content improvements
Through strategic SEO optimization and localized content improvements, WiserBrand helped one of Florida’s most recognized law firms expand its online reach, boost search visibility, and convert organic traffic into measurable business growth.
Our Approach:
WiserBrand’s SEO team conducted an in-depth audit to identify technical issues, keyword gaps, and content opportunities within the firm’s website. We optimized the site architecture for improved crawlability, enhanced on-page content with high-intent legal keywords, and developed a targeted link-building strategy to strengthen domain authority. Special attention was given to local SEO — improving visibility across Florida-specific search queries and Google Business profiles.
Results:
60%+ increase in organic traffic within 6 months
Top-3 keyword rankings for high-value legal terms (e.g., “Orlando personal injury attorney”)
Stronger domain authority and improved local map pack presence
Impact:
The optimized SEO foundation helped Dan Newlin Injury Attorneys establish stronger digital credibility, attract a consistent flow of qualified leads, and maintain long-term visibility across competitive legal markets.
Car Warranty Company – Driving Growth Through PPC
A US-based car warranty provider partnered with WiserBrand to scale lead generation through targeted PPC campaigns. By optimizing keyword strategy and campaign structure, we achieved a 7× increase in leads and a 90% boost in clicks while significantly reducing cost per lead.
Our Approach
We launched Google Ads campaigns across Search, Smart, and Performance Max, combining general and branded keywords to capture high-intent audiences. During the first month, we ran test campaigns to identify the best-performing keywords, discovering strong engagement around brand review queries. In the following months, we scaled top-performing campaigns, refined Search Ads, and introduced Discovery and remarketing campaigns to maximize conversions.
Results
7× Growth in Leads: From 73 conversions in the first month to over 220 in subsequent months.
90% Increase in Clicks: Strategic targeting expanded reach and visibility.
Cost per Lead Decreased: From $96.4 to ~$32 through campaign optimization.
Improved CTR: Achieved strong engagement with high-intent queries.
Impact
The PPC strategy transformed the client’s lead generation efforts, replacing costly affiliate marketing with a sustainable, high-ROI acquisition channel that accelerated business growth across 48 US states.
Logistics Company – Modernizing Legacy Systems (Software Development)
A US-based logistics company partnered with WiserBrand to modernize its legacy platform, streamline operations, and enhance customer experience — achieving cost savings, higher sales, and improved satisfaction rates.
Our Approach
We began with a comprehensive analysis of the existing tech stack, operational workflows, and user interface to identify key pain points. Based on these insights, we implemented real-time shipment tracking, redesigned the UX for better usability, and integrated advanced analytics and monitoring tools. The platform’s architecture was overhauled to support scalability and flexibility, enabling the company to adapt quickly to market demands.
Results
20% Cost Reduction: Streamlined systems reduced operational expenses.
18% Sales Increase: A modernized platform created new opportunities for growth.
15% Higher Customer Satisfaction: Enhanced UX improved the client experience.
10% Churn Decrease: Real-time tracking and usability upgrades boosted retention.
Impact
This transformation allowed the logistics company to future-proof its operations, increase efficiency, and deliver a more transparent, user-friendly experience—strengthening its position in a competitive market.
Expanding Global Reach for a Smart Home Security Brand
A global smart home security brand partnered with WiserBrand to build a secure, multilingual eCommerce platform that supports 15 languages and delivers a seamless shopping experience for customers worldwide.
Our Approach
We developed a scalable website using React and TypeScript, ensuring smooth performance and easy maintenance. GraphQL integration enabled fast content delivery across multiple languages, while internationalization libraries ensured accurate localization for each region. Advanced security features, including 2FA and secure payment processing, were implemented to protect customer data and build trust.
Results
15 Languages Supported: Full multilingual functionality expanded the brand’s global reach.
Enhanced Security: Two-factor authentication and secure payment systems safeguarded transactions.
Improved User Experience: Localization and intuitive navigation created a smooth shopping journey for international customers.
Impact
The new platform empowered the brand to confidently expand into international markets, offering users a secure and personalized shopping experience that strengthened global presence and customer trust.
Fueling Growth with Technology Leadership (IT Consulting)
An eco-conscious electronics startup partnered with WiserBrand’s fractional CTO services to optimize its tech infrastructure, accelerate development, and lay a solid foundation for scalable growth. This strategic collaboration resulted in 25% cost savings and a 30% boost in development speed.
Our Approach
We started with a deep assessment of the company’s technology stack to identify inefficiencies and growth barriers. A tailored strategy was developed, focusing on infrastructure optimization, structured documentation, and a clear development roadmap. To boost execution speed, we augmented the client’s team with additional development resources, ensuring faster delivery of tech initiatives and better alignment with business goals.
Results
25% Cost Savings: Achieved through right-sizing the tech infrastructure and eliminating redundant resources.
30% Faster Development: Roadmap clarity and added capacity sped up delivery cycles.
Improved Documentation: Standardized processes supported scalability and reduced friction between teams.
Stronger Collaboration: Better structure enhanced cross-functional work across departments.
Impact
This collaboration positioned the startup for sustainable, technology-driven growth. By reinforcing their technical foundation and processes, the company improved customer satisfaction and loyalty while gaining the agility needed to support rapid scaling.
Elevating Art Sales Through a Modernized eCommerce Platform
We rebuilt an art eCommerce platform on Magento 2 with custom features, multi-currency support, and a modern design to boost global sales.
Our Approach
We executed a comprehensive migration plan from X-Cart to Magento 2, customizing the design and code to match the client’s branding. Bespoke modules were developed for frame selection, countdown timers, and shipping rules, ensuring unique functionality. Multi-language and multi-currency capabilities were integrated to support international growth, while maintaining data integrity throughout the migration.
Results
Seamless migration of customer and product data into Magento 2.
Multi-language and multi-currency support to expand global operations.
Improved customer experience through modern design and tailored functionality.
Impact
The modernized platform elevated the client’s global eCommerce presence, streamlining operations and enhancing customer engagement. With a scalable foundation and custom features, the website now empowers the client to reach international audiences while preserving the artist’s legacy.
Transforming E-Trading with Predictive Analytics
We modernized a trading platform with predictive analytics and real-time data, boosting subscriptions and user satisfaction.
Our Approach
We rebuilt the platform with a Java-based backend and ReactJS frontend, ensuring scalability and performance. Key features included 15 interactive widgets with real-time updates, a forecasting tool powered by four predictive analytics models, and integration with 12+ financial data APIs. WebSocket technology enabled seamless live data streaming, while system extensions simplified complex manual processes.
Results
Retained 100% of existing customers during the transition.
Achieved steady growth in new subscriptions.
Delivered a modern UX with real-time data and advanced analytics.
Impact
The revamped platform enhanced the market competitiveness by combining predictive insights with intuitive design. Traders gained powerful tools for informed decision-making, while the company secured higher user satisfaction and long-term growth.
Smarter Tools for Modern Portfolio Management (MVP Development)
A fintech platform that empowers traders with real and virtual portfolio management in a secure, scalable environment.
Our Approach
We developed a modern portfolio management system with a flexible architecture, integrated with bank and broker accounts. The platform supports two modes — risk-free virtual strategy testing and live trading. The solution was built on Java microservices and cloud infrastructure for scalability, React and WebSocket for real-time UI updates, and integrated with 12 financial data providers to ensure reliable market insights.
Results
Delivered an enterprise-ready, regulatory-compliant MVP.
Seamlessly integrated into the client’s trading infrastructure.
Core technology evolved into the client’s new flagship platform.
Impact
The solution elevated the client’s position in institutional trading. With scalable architecture, secure data handling, and dual trading modes, the platform strengthened competitiveness and set a new benchmark for portfolio management solutions.
Doubling Online Jewelry Revenue with Google Ads
We rebuilt the jeweler’s Google Ads program with a data-driven, layered strategy.
Our Approach:
Transitioned campaigns to Performance Max for cross-channel coverage and better targeting.
Ran continuous keyword pruning to maintain relevance and visibility.
Conducted A/B testing of creative assets to identify winning combinations.
Deployed audience segmentation to personalize messaging by behavior and intent.
Used varied ad formats and extensions to highlight jewelry collections.
Monitored performance in real time to optimize consistently.
Results:
100% revenue growth within 7 months.
Conversion rate increased from 0.25% to 0.40%.
8:1 ROAS, exceeding client benchmarks.
Monthly revenue reached $500K, doubling from pre-engagement levels.
Impact
Our Google Ads strategy broke the client’s growth ceiling, proving that automation paired with precise human optimization can scale revenue without sacrificing ROAS. The jeweler now enjoys sustainable profitability and a stronger competitive edge in the online marketplace.
Scaling for Success with Magento 2 Migration
We migrated the client’s eCommerce platform from WooCommerce to Magento 2 to support a 1,000% product catalog growth.
Our Approach
Built a scalable Magento 2 architecture with rigorous staging tests.
Replicated custom WooCommerce features via extensions and bespoke modules.
Delivered a fresh, responsive design aligned with the brand’s identity.
Modernized extensions and enabled seamless third-party integrations.
Implemented advanced security protocols, including two-factor authentication.
Results
50% increase in website traffic.
80% ROI achieved shortly after launch.
70% of users praised the new design and functionality.
Impact
The migration unlocked massive scalability, future-proofing the client’s business. With improved performance, security, and customer experience, the brand is now positioned to expand its global footprint and handle over 200,000 SKUs effortlessly.
Eastern European Bank - Complete Workflow Automation
A leading Eastern European bank needed to automate critical legal workflows, including contract generation, property seizure analysis, compliance verification, and amendments for over 1M contracts annually. We built an AI Legal Automation Suite that replaced manual processes, improving speed, accuracy, and scalability.
Our Approach
Automated contract generation with ML classifiers and GPT-driven clause drafting in under 2 minutes.
NLP-powered property seizure analysis using custom BERT models for 4x faster due diligence.
Real-time compliance validation via knowledge graphs to detect cross-statute conflicts.
Intelligent amendment generator reducing preparation from 3 hours to 15 minutes.
Microservices architecture on Kubernetes with CI/CD for reliable deployment.
Results
Legal analysis time cut from 10 days to 1.2 days (88% improvement).
Volume capacity increased 5x, handling 1M+ contracts efficiently.
Amendment prep time reduced by 92%.
Regulatory compliance improved from 98.2% to 100%.
Annual savings of USD 2.6M and avoided hiring 15–20 additional specialists.
Impact
The bank now operates a fully automated, scalable legal workflow system, delivering faster processing, zero compliance errors, and significant operational savings. The solution is adaptable to any document-intensive industry requiring automated verification and contract management.
Luxury Jewelry – AI Gift-Finder for High-Value Conversions
A U.S.-based high-end jewelry store needed to help gift shoppers feel confident completing their purchases. We built and launched an AI Gift-Finder integrated into their Magento website, transforming browsing into high-value conversions.
Our Approach
One-screen quiz capturing occasion, budget, and style preferences in under 60 seconds with secure photo intake.
Real-time style engine using vision + NLP models trained on 42k product images and 15k style labels.
SFCC delivery layer for on-image try-ons, “add to bag,” save & share — all without page reloads.
MLOps with Kubernetes autoscaling and cost-efficient cloud operations, monitoring drift, latency, and errors.
Results
Conversion rate increased 64%, from 0.64% to 1.05%.
Average order value rose 14%, from $1,250 to $1,425.
Return rate dropped 17%, from 8.2% to 6.8%.
Impact
The AI Gift-Finder turned hesitant gift browsers into confident, high-value buyers, delivering measurable business results and a scalable solution for ongoing growth.
European Yacht?Charter Marketplace – Web Development
Our client operates a premium European yacht?charter platform, uniting fleets and private owners into a seamless booking experience. The solution offers real-time availability, dynamic pricing, verified checkout, and AI-driven recommendations, delivering safe, confident bookings while expanding reach and revenue.
Our Approach
Unified supply and role-based permissions, with admin controls for commissions, fees, and vendor management.
Advanced discovery and booking with live availability, pricing, and verified checkout.
KYC/KYB, insurance, and vessel verification for trust and compliance.
AI-powered Route Advisor and Add-On Recommender for personalized itineraries and services.
Add-on marketplace for provisioning, chefs, transfers, and entertainment, integrated into checkout and itinerary flows.
Escrow and split payouts with commission tiers and cross-border FX support.
Tech stack: Next.js/React frontend, Node.js/TypeScript backend, Postgres/Redis, AI/ML Python services, analytics pipelines.
Results & Impact
Seamless, secure, and scalable platform for yachts and owners across Europe.
AI-driven personalization and recommendations from day one.
Operational efficiency with verified bookings, add-on services, and automated payouts.
Expanded revenue streams while maintaining trust and premium user experience.
Consumer Advocacy Merch Store – Shopify Development
A leading consumer?advocacy platform wanted to turn its engaged audience into a revenue stream through an expressive product line with live personalization. We built a greenfield Shopify store with real-time slogan customization, mobile-first performance, and seamless integrations to marketing and order operations.
Our Approach
Designed catalog, navigation, and product pages with instant, on-page personalization for T-shirts, hoodies, and other merch.
Streamlined cart, checkout, and international payments with contextual upsells and cross-sells.
Integrated HubSpot for order management and Klaviyo for automated, segmented email/SMS campaigns.
Connected Facebook, Google, Pinterest, Instagram pixels, and analytics for real-time tracking.
Ensured responsive, fast-loading, multilingual, and multicurrency-ready storefront.
Results
Clear, confident shopping with live previews and visible discounts.
Improved basket performance via upsell/cross-sell logic.
Operational efficiency from day one with automated order and shipping updates.
Marketing-ready with immediate engagement and retargeting.
Scalable foundation for global expansion.
Impact
The platform now offers a fast, personalized, and fully integrated shopping experience, turning audience engagement into measurable revenue while being ready for future growth.
Data Governance & AI for Retail
A large US retailer needed to break operational silos and legacy processes to become a data-driven organization. By prioritizing data governance, they unlocked AI capabilities that improved inventory management, customer experience, and operational efficiency.
Our Approach
Mapped 50+ core processes across 6 departments using IDEF0 to understand data flows and dependencies.
Built a centralized Azure SQL Data Warehouse integrating POS, e-commerce, ERP, and CRM systems.
Cataloged 100+ datasets with Microsoft Purview, standardizing terminology and ownership.
Delivered tailored Power BI dashboards for self-service analytics across teams.
Developed AI/ML models: demand forecasting (LSTM), personalized recommendations, dynamic pricing (reinforcement learning), and an NLP chatbot.
Results
Unified source of truth for all operational and sales data.
Reduced errors and improved decision-making with real-time analytics.
Optimized inventory and promotions, increasing revenue and reducing waste.
Enabled AI-driven personalization and operational efficiency.
Impact
The retailer became a data-first organization with scalable analytics and AI capabilities, driving smarter operations, better customer experiences, and measurable business outcomes.
Shopify eCommerce Development
Carolina Refinetti, a Brazilian jewelry brand, needed a premium online hub to unify sales channels and reflect its luxury identity.
Our Approach
Designed and developed a custom Shopify store that captured the elegance of the brand.
Integrated Amazon, Square, and Facebook orders for centralized management.
Enhanced the shopping journey with upsells, tiered discounts, and flexible shipping.
Launched loyalty and referral programs to strengthen customer relationships.
Implemented Klaviyo automation for personalized marketing and real-time insights.
Results
Centralized operations reduced manual tracking and errors.
Increased average order value through strategic upsells and incentives.
Strengthened loyalty with customer rewards and referrals.
Provided real-time marketing data for agile decision-making.
Impact
Carolina Refinetti received a seamless, scalable Shopify solution that reflects the brand’s artisanal craftsmanship and delivers the same bespoke experience online as in the studio.
Magento Development for Fashion Store
Client: Epuzer (Fashion Brand, Poland)
Service: Magento Development
Epuzer, a Polish fashion brand, required a new website because their previous platform no longer met business needs.
Our Approach
Redesigned UI/UX to deliver a modern and customer-friendly shopping experience.
Implemented multi-language functionality to support international customers.
Developed new custom features to align with the client’s unique requirements.
Ongoing support & maintenance to ensure smooth performance post-launch.
Results
Delivered a modern Magento-based eCommerce website tailored to Epuzer’s needs.
Enhanced user experience and improved customer journey.
Provided scalability for future growth and international expansion.
Built a long-term partnership, continuing to support Epuzer’s online store.
Impact
Epuzer received a robust, user-friendly, and scalable eCommerce solution that elevated their online presence and allowed them to meet the evolving expectations of their customers.
AI Consulting for Software Development Company
Client: Software Development Company
Service: Fractional AI Strategy & Consulting
WiserBrand was engaged as a fractional AI strategy partner to support a growing software development company in building and scaling their AI-driven solutions.
Our Approach
Defined business goals in line with client’s strategic priorities.
Designed a high-level system diagram to serve as the foundation for AI product development.
Recruited four AI specialists, ensuring the client had the right talent to execute the plan.
Provided risk assessment & documentation, enabling the client to make informed decisions at every stage.
Maintained clear communication & organization, acting as an extension of the client’s internal team.
Results
A clear roadmap guided the project from concept to launch.
The client successfully launched all planned features on time.
All deadlines were met without compromising quality.
Internal stakeholders highlighted WiserBrand’s thorough documentation and ability to flag risks early, which helped avoid costly delays.
Impact
The collaboration empowered the client to accelerate AI adoption, reduce uncertainty, and achieve a smooth, well-structured product launch.
Marketing Services for a Global Furniture Retailer
Client: A US-based online furniture retailer with a growing international presence
Industry: eCommerce / Furniture Retail
Services Provided: SEO, SMM, Reputation Management, UX/UI Enhancement, Website Content Strategy
Our client, a fast-growing furniture eCommerce platform founded in New York, had successfully scaled operations over six years, offering an expansive multi-brand catalog at competitive prices. With partnerships spanning both established and emerging furniture brands, they built a strong foundation—but digital marketing gaps limited their next stage of growth.
Challenge:
Low visibility in organic search due to poor site structure, content, and internal linking
Negative reviews appearing in SERPs, damaging brand reputation
Underutilized social media channels with low engagement and minimal traffic contribution
Lack of strategic SEO, SMM, and brand communications despite a well-functioning website
Solution:
Already collaborating on website redesign and customer service optimization, the client expanded WiserBrand’s role to lead their digital marketing transformation.
We crafted and implemented a comprehensive strategy focused on:
Technical SEO and on-site optimization
High-value, conversion-driven content creation
Internal linking architecture overhaul
Proactive reputation management on third-party platforms
Organic and paid social media campaigns across Facebook and Instagram
Social media-based customer support enablement
Our approach centered on aligning traffic generation with lead quality while reinforcing the brand’s digital trust and authority.
Results:
*+170% increase in organic search traffic per week
*$28,200 traffic value, representing the PPC cost equivalent of organic traffic gains
*Revamped site architecture and content, boosting engagement and SERP rankings
*Turned Facebook and Instagram into qualified lead funnels, with customer inquiries routed directly to support
*Stabilized and enhanced online reputation, pushing down negative search results
WiserBrand’s marketing strategy delivered fast and measurable impact, helping the client reclaim market visibility and build a scalable, brand-forward digital presence.
Magento Development for a Global Furniture Retailer
Client: A top-rated U.S.-based furniture retailer, originally founded in New York and now operating on a global scale.
Our client specializes in offering a wide range of furniture at wholesale prices, with a strong focus on customer satisfaction and continuous growth of their online inventory. With thousands of items available for delivery across the globe, the company needed a robust and high-performing eCommerce platform to support its rapid expansion.
When the client approached WiserBrand, their Magento-based website was facing serious performance issues — some pages took over 11 seconds to load, which negatively impacted both traffic and conversion rates. Additionally, the product configuration and descriptions lacked the depth needed to compete in a saturated market.
Our team conducted a comprehensive technical audit to identify bottlenecks and inefficiencies. After implementing a series of performance optimizations, we successfully reduced the average page load time to just 0.5 seconds.
Impressed by the results, the client extended our partnership. What began as a performance enhancement project soon evolved into a full-scale collaboration. Over the past three years, our dedicated team — now consisting of 25 experts — has continued to expand and refine the platform.
We’ve:
Designed a custom infrastructure tailored to the retailer’s operational needs
Adopted an Agile development approach to accelerate delivery and boost flexibility
Continuously introduced new features to improve scalability, usability, and efficiency
This ongoing partnership exemplifies how a deep technical focus combined with strategic thinking can drive long-term eCommerce success.
WiserBrand Reviews
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Great digital marketing agency
When it came to search engine optimization, we understood that such an important activity should be operated by the real professionals. We were happy to get acquainted with WiserBrand, who helped our company gain decent online presence in a short period of time (3 months), explained why and how to set up social media activity and become recognizable and trustful for future clients.
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