Factors That Influence The Cost Of Ecommerce App Development

Derek Cohen By Derek Cohen  |  Sep 28, 2018  |  App Development
influence the cost of e-commerce site development

Do you have an entrepreneurial itch to sell the products online? Do you want to build Amazon-like M-commerce store? If so, you fall under one of the categories of the entrepreneurs who step in with the trends, takes interest in the innovations and ready for the experimentation to build the business by keeping the product ahead of everything.

The desperateness of taking the business to a new level embracing technology enables the retailers to execute the M-commerce idea and harness the power of mobile efficiently. It’s good because in the mobile age, going mobile is one of the best ways to skyrocket the sales, bolster brand awareness, and boost loyalty and fuel up the revenue.

Also, going online with eCommerce development is the best channel for the retailers to deliver the product utility and services with a greater efficacy, gather the customer’s data, market the offerings aptly and connect with customers deeply. But, app development can propel the online retailer’s throughput by quantum leaps jeopardize the retailers with the cost factor.

Here, the cost of app development is not an intimidating factor for the retailers, or more precisely the questions- “How much does it cost to build an M-commerce app? While the most comprehensive answer is – “It depends”,  this is what makes them afraid to take a step ahead, so don’t fret!

Certainly, the prior information about the cost and importance of building M-commerce app helps in making well-informed decisions, so considering it as a vital component for the E-commerce store; we have enlisted the factors that influence the cost of eCommerce app development. Let’s clear up the air for the difficult pricing estimation of the M-commerce app to be built:

Comprehensiveness of M-commerce idea

In the discovery phase, the number of features and functionalities to include in the app are disclosed. The number and the extension of the features’ complexity are taken into the account in estimating Ecommerce app costs.

Let’s understand with an example. When the Ecommerce app is of the list type app where just the products will be displayed that users can buy at any point of the time. Such simple apps cost around $10,000 and need 100-150 hours to build.

When the retailer wants a little bit more functionalities like the intelligent algorithms that collect data about the customer’s preferences to personalize their journey and enable customized recommendations, GPS feature to locate the brand store, and the integration of AI chatbots for customer support, then the cost of such dynamic app starts from $15000 with 250 hours of time.

This is just for the reference, else there is a wide spectrum of features like- virtual dress trial with augmented reality, loyalty programs, and game integration that increases the app complexity and so is the cost. Include the features that are essential as every feature development costs you big bucks.


The Ecommerce store is built to provide the services globally and so is the event with M-commerce app, which means developing an app for one platform won’t work.

Engineering the app for the two major OSs- Android and iOS help the retailers in reaching the target audience of varied geography and demographics. Here, the choice of building an app for both platforms is good, but, going with native development, costs you big bundles. Alternatively, the cross-platform app development may be best for your buck, but the compromise on quality is certain.

Based on the budget, choose either native, hybrid or cross-platform option to maximize the sales and deliver the best experience to the users while shopping. For the mCommerce apps, going native bring winning upshots at the end.

Third-party integrations

Building every functionality in the Ecommerce apps from the scratch is not a decent choice. The smart retailers and savvy developers prefer third-party service integration to enable a feature in the app just with plug and play.

The third-party services are available at a fraction of the cost of their actual development cost, and that’s a notable choice to boost revenue and reduce the development cost. For instance, the multiple payment options, multilingual feature and the price can be displayed in different currencies based on the geography; email marketing and newsletters will come inbuilt; gift card and coupon integration can be done; abandoned cart protection; send push notifications; tracking user analytics; pretty more.

The reliable services make perfect sense for M-commerce apps as they are incredibly time savvy and the cost of building one feature is quite expensive as opposed to integrating the third-party services on a subscription basis, which in turn, eliminate the need to handle and manage the features, and thereby increase the productivity as well.

Content management system

The M-commerce always have the user-driven data in the database that needs to be updated by the admin and other stakeholders. For the easy and quick modification of the data displayed to the users on the front-end, the content management system (CMS) is built on the top of the database in addition to the backend to provide a bespoke interface to the admin for making necessary changes. The changes made in the CMS are reflected in the app at real-time.

This way CMS endows the complete control over the content to be displayed in the app in the hands of the admin. For instance, new products can be added, existing product information can be updated, dynamic pricing, new product categories addition, change in the algorithm parameters, management of the discounts/offers, and so on can be accomplished in a matter of minutes.

All the content added by different stakeholders from the backend can be viewed and managed on the central dashboard that’s CMS with no technical expertise needed.

Security level

The credibility and reputation of the Ecommerce app rests on the pillars of the robust security that it provides to the data entered by customers, while carring out the financial transaction . The data security assurance makes the customers feel confident about the products and services that they are purchasing through the app, and build trust in the brand’s app. It concludes any security breach does not just bring a huge loss to the brand, while it’s costing them a potential customer and repairing the brand image costs a ton.

The best-in-class tools must be used to safeguard the user’s critical data, which in turn uplift the app development cost in addition to app security. The investment in app security truly paid off to the brandinthe form of a user’s loyalty and favoritism.

Server cost

Undoubtedly, as the business grows, the data will increase at a constant pace and to store the data, buying the server is all-imperative. But, purchasing the server to store the database is not good to opt because it unnecessarily stump up the additional upfront cost and managing the server locally is another headache.

Renting the space on cloud services is preferable whose pricing structure is based on the amount of storage, the number of requests made to the server in a day, and bandwidth of data transferred to and from the server. Plus, the storage space can be extended as the data grow. You can use the digital calculator provided by the cloud services to calculate how much you have to pay monthly after renting the space. So, make the decision accordingly.

UI and UX design

In the blood-thirsty competition, the visual designing stays at the heart of eCommerce app development that can make the app stand out in the crowd. The stunning UI comprises of seamless navigation, easy-to-understand app flow from one screen to another, screen designing, app icon design, animation and the high-resolution graphics that render the consistent experience to the users on every device they are using.

When you are developing native apps, then designing the out-of-box UI definitely incurs thousands of dollars because both the platforms have different app design guidelines so one-size-fits-all solution won’t work here. On the other hand, the hybrid apps are the least expensive, but getting the native design is implausible.

Based on the number of versions of the operating system and the versatility of app design, the app design cost falls between $4000 to $25000.

Summing it up

Undisputably, the cost is the major driving force that decides whether the Ecommerce app idea is feasible for the retailers or not. The awareness of the factors that can influence the Ecommerce app development cost help the retailers in knowing which features they should include in the app that enables them in achieving the objective.

At first, set aside your budget and then team up with the right app development partner to build a successful app that performs to the notch and appeal the users with the best-in-class shopping experience on mobile.

Derek Cohen Derek Cohen   |  Sep 28, 2018

Analyzing business activities and data to formulate the best business development ideas is where I earn appreciations and remunerations. I’m an ardent reader, business adviser, gadget aficionado and an amateur yet an avid writer. My urge for innovative writing evokes every time I come across new gadgets, neo technology and novel technical events.


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