The surreal turnaround that we have witnessed in the mobile apps over the past few years is unreal and unimaginable. With mobile apps, you can search and find anything and everything that is was or will be there in the world. While typing was the most preferred option for the user to explore their favorite thing on a mobile app, it will undoubtedly become a thing of the past. The reason behind this paradigm shift is the unprecedented rise of the voice assistants.
Whether you say ‘Ok Google’, ‘Siri’ or ‘Alexa’, you will find that voice technology is everywhere around the world. Not only does it make the search procedure easier and faster, but it also makes it more convenient as well.
According to the research done by Global Web Index, 27% of the total Smartphone population around the globe is using voice assistant apps or voice search on their mobile devices. It is also estimated that by 2023, 275 million voice assistant will be used to control smart homes.
So, what do you think is the main reason behind this unreal rise? No doubt that the expansion of technology has helped it, but it is the usability and the integration that has got more users hooked on to it. Voice assistants have given devices their long-missing voice. Let us see what has actually transpired.
Voice is the future
Nearly eight years after Apple introduced Siri to the world, the voice assistant is touted to be the future caterers of technology. Big brands such as Google, Apple, and Amazon have understood the vitality of the voice assistants and are making notable inroads towards it. Voice assistant can be used in all kind of industries ranging from banking to healthcare. With every passing day, the companies are racing against each other in order to release the upgraded versions of the voice app, as it has become the first choice of the customers.
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A shift towards the voice apps
With the inclusion of artificial intelligence, the voice assistant like Alexa, Siri, and Google Assitant have become smarter. They can now converse with the users using full sentences and promptly act according to their instruction. This has led towards a significant shift towards the voice assistants and voice applications. The main reason behind the change is the rise in consumer demands.
Voice applications provide a level of comfort, and as a majority of the mobile technology users are millennial, they have expressed a great deal of satisfaction in using voice apps. We all are living in a digital space, and voice assistants have greatly optimized efficiency and speed, the two things that are endearing to the users.
Changing search behaviors of the users
According to research done by Juniper research, the revenue from voice ads would reach $19 billion by the year 2022. This ultimately tells that the search behavior of the users has gone through a radical change.
The customers now need AI-powered mobile apps that will understand their needs and demands according to their voice and act accordingly. With the usage of AI, the voice assistants can cater almost everything that the user needs according to their mood, tone of voice, and also their behavior patterns. This was not possible with typing based AI-powered Assistant.
If you say, “’Ok Google’, play me some sad songs.” Your smart home device will go through your music library and will run the playlist according to the demand automatically. With type based searches, the user is required to put specific keywords as the device would not have understood the mood.
With voice apps at their disposals, the users can talk to the device like they are talking to their friends without sticking to a particular set of keywords. Not only does it improves the user experience but also immerses the customers in a whole new world of AI technology, which the user might not have seen before.
Voice assistant apps are playing a massive role in increasing the level of personalization, and thus increasing the rate of customer retention.
Diversified usage and trust
Apart from being immensely simple, the USP of the voice-powered apps is that it can be used in various sectors with ease. Banking, social media, travel, etc. you name the industry, and the voice assistants can be integrated within.
The voice assistant applications can carry a vast amount of data with it with the help of big data integration and can save it in a very synchronous manner. As the customers know that the data that they have given to their voice app is safe, they would be more inclined in interacting with it on a constant basis. Also, established organizations or even startups can feel at home with data security with the voice assistant apps.
The other benefit the voice applications will provide to the businesses using them is new-age interactive marketing. With Google Assistant, you can quickly answer all the queries and questions to your customers and can be in touch with them 24/7.
Thus, it will yield more traffic as well as increase the organic reach of your mobile app. Voice assistant apps are driving new forms of advertising all over the world. Brands are harnessing all the dynamic capabilities and thus are increasing their business by leaps and bounces.
People are drawn to your product if you have a voice assistant with your mobile app or website. It helps them in getting more insights about the product as well as the company. In addition to this, it creates a fantastic environment for the consumer.
Given the rate by which the voice assistants are growing, there is no doubt that they will rule the technology world and tech market in the future. Tech pundits are predicting more significant businesses opportunities for organizations with voice apps as the market reach is going to be immense.
Thus, it will not be an overstatement to say that voice application will not only take the world of technology higher but will provide incredible comfort to the users. If you want to know more about how you can effectively employ voice assistant app development for your business utilization consult with good app development companies and make a decision about upgrading your business processes to cater better services to your customers.