Looking for a Search Engine Optimization SEO company to improve your website ranking on major search engines? Here you can connect with leading SEO companies known for delivering consistent growth and measurable results. The SEO firms featured here are reviewed based on service quality, project outcomes, client satisfaction, and technical expertise. SEO services help businesses improve search presence, increase website traffic, and strengthen brand visibility across global markets. From keyword research and on-page optimization to technical audits, content planning, and link building, these services support long term digital performance. Whether the goal is lead generation, online sales growth, or brand exposure, the right SEO support plays a critical role in achieving sustainable success. Choose a reliable SEO agency to strengthen online reach and build long-lasting search visibility. If you’re looking to work with individual marketing experts instead of an agency or company, hire SEO experts through Toptal’s network of vetted talent.
4877 Companies | Last Updated 17 February, 2026
SEOPlasty is the #1 SEO agency for plastic surgeons. We deliver rapid results that bring qualified patients directly to your practice through aggressive yet compliant search optimization. Unlike traditional agencies, we specialize in plastic surgery marketing and understand exactly what it takes to dominate competitive medical markets. Stop waiting months for results – start attracting more patients now. Explore the detailed profile of SEOPlasty
11 to 50
Not Disclosed
Less than - $5000
USA
Your Growth Partner
Growth marketing agency Zero Optimizer Agency creates plans for startups and brands. Additionally, it has been named the Best Meta Advertising Agency. We make advertisements that interact with consumers and move them through the sales funnel, bringing in six-seven figures. Explore the detailed profile of Zero Optimizer Agency
11 to 50
Not Disclosed
Less than - $5000
USA
Your Trusted Digital Partner
Elevate Your Online Presence with Omixl Digital Agency. Choose us for Exceptional Digital Marketing Solutions Tailored to Your Needs. Explore the detailed profile of Omixl Digital Agency
11 to 50
Up to $25
Less than - $5000
Egypt
A Navigator of Your Business
Verma Graphix is your trusted digital and graphic design partner, dedicated to building powerful brand identities and high-impact digital experiences. We blend creativity, strategy, and technology to deliver solutions that drive visibility, engagement, and growth. Whether you’re a startup or an established business, our team designs tailored solutions aligned with your vision and business goals—turning ideas into visuals that truly connect with your audience. Explore the detailed profile of Verma Graphix
11 to 50
Up to $25
Less than - $5000
India
Newtech Infosoft is a rapidly expanding digital marketing
In order to create an extraordinary digital platform, Newtech Insoft combines cutting-edge technology with deep industry expertise, new concepts, and ground-breaking advanced analytics. Custom software development, integration services, business software development, mobile applications, and other services are provided by digital marketing companies in Ahmedabad.Call us at +91 9426069095 or write us at [email protected] Explore the detailed profile of Newtech Infosoft Pvt Ltd
11 to 50
Up to $25
Less than - $5000
India
Ahmedabad's Digital Marketing Experts: Driving Results,
F3Clicks is a leading Digital Marketing Agency in Ahmedabad, dedicated to fueling your business growth with precision. We specialize in driving targeted traffic, enhancing online visibility, and maximizing ROI through innovative strategies. Whether you're looking to boost your social media presence, improve SEO, or run effective ad campaigns, F3Clicks has the expertise to take your business to the next level. Trust us to transform clicks into loyal customers and measurable growth. Explore the detailed profile of F3Clicks
11 to 50
Not Disclosed
Less than - $5000
India
We provide branding services that set you apart
Delta Logo Designs is home to some of the best web designs, professional logos, and classy video animation services. We help growing businesses avail cost-effective custom solutions to all their online and print branding requirements through free project consultation in these areas. Explore the detailed profile of Delta Logo Designs
11 to 50
$26 - $50
Less than - $5000
USA
Customized SaaS Solutions with BI Web & Mobile Apps
Keplerbase is a complete IT solution firm that provides customized SAAS solutions to politicians, celebrities, and other high authority communities. You can also contact us for personal branding services and ORM services. We have experts to handle your brand image in the industry. Kepler Base LLC is the best company to get an app build. Their team is passionate about working on new concepts. We are providing best services in software industry with our smart, intuitive & reliable solutions. Explore the detailed profile of Keplerbase
11 to 50
$26 - $50
$5001 - $10000
USA
Transforming Businesses in the Digital Era.
BITLOJIX is a full-service digital agency that specializes in helping businesses grow and succeed in the digital world. Our mission is to provide our clients with comprehensive and tailored digital marketing solutions that solve their pain points and deliver measurable results. At BITLOJIX, we believe that the key to success in the digital age is understanding our clients' businesses and customers. We use advanced research and analysis techniques to identify our clients' pain points and develop customized digital marketing strategies that…Explore the detailed profile of BITLOJIX
2 to 10
Up to $25
Less than - $5000
Pakistan
Your partner in online growth
We empower businesses through digital transformation Webfluentia is a full-service digital agency specializing in digital marketing, IT infrastructure, AI, development, and data analytics. Our offerings are focused on helping our clients Build, Grow, Scale, Analyze, and Manage their online presence. Our comprehensive approach includes everything from core IT infrastructure to digital strategy and SEO, ensuring seamless integration across platforms, secure data management, and top-notch performance. With a reputation for excellence, reliability,…Explore the detailed profile of Webfluentia
2 to 10
$26 - $50
-
Thailand
IT Services Company
Xwebbuilders is a well-established IT services company, which offers the perfect fusion of knowledge and skills for your business. Our in-house experts are best at what they do: they understand your IT problem and offer you customized IT solutions perfect for your business. At Xwebbuilders, we believe technology should be accessible for all businesses, no matter if a startup, mid-sized company, non-profit organization, or MNC. We also happen to have an eye for cutting edge technology in current trends, and brings advanced IT services at affordable…Explore the detailed profile of xwebbuilders
2 to 10
Up to $25
Less than - $5000
USA
Mobile Gaming and Console Game development company
At IPAPPS TECHNOLOGIES, we have built a talented team of 30+ professionals, including developers, designers, animators, producers, QA experts, and project managers. With our collective experience of over 20 years in the industry, we have successfully developed and released more than 50 game titles, partnering with two top 10 global leading gaming publishers, like Supersonic and AppCentral. Our gaming studio, CreativeFunGames, specializes in the ideation and development of highly engaging and unique mobile games, ranging from casual to hybrid…Explore the detailed profile of IPAPPS TECHNOLOGIES PVT LTD
11 to 50
Up to $25
$5001 - $10000
India
We develop, design & maintain websites that build momentum,
As a complete web design agency in Bucharest with great experience across web design & development, marketing and branding, we connect with our clients to build a strong digital presence through technology, creativity, and open-mindedness thinking. Omubo Design is a creative design hub based in Bucharest with a team of creative wizards ready to unlock and showcase your story, by creating or transform your brand identity into a unique journey and to show the end-user why to choose YOU. Explore the detailed profile of Omubo Design
11 to 50
Up to $25
Less than - $5000
Romania
Elevate your brand with Tech Ratix
Elevate your brand with Tech Ratix, where innovation meets design excellence. We specialize in crafting captivating logos, visually stunning websites, dynamic animations, and comprehensive branding solutions. Our expert team ensures your online presence is not only visually appealing but strategically optimized for SEO. Trust Tech Ratix for a seamless blend of creativity and digital expertise. Explore the detailed profile of Tech Ratix
2 to 10
Up to $25
Less than - $5000
USA
Driving you to Future
We would like to introduce Prestancia Technologies Pvt Ltd, one of Pune’s Leading Marketing & Advertising Agency dealing into Content Writing, Graphics Designing, Web & Digital, Video and Photography, Advertising, Branding and Consultancy. We set our foot in the market in the year 2016, with the software development & customized mobile &Web application development. Thereafter, we grew our services from Information Technology to Branding, Marketing & Advertising to ensure that we can satisfy all the digital…Explore the detailed profile of Prestancia Technologies Pvt Lt
11 to 50
Up to $25
$5001 - $10000
India
Best website designing services in Ghaziabad
We are D2web solution Pvt. ltd. (India's best website designing & development, mobile application software development and digital marketing service) Explore the detailed profile of D2websolution
11 to 50
$26 - $50
Less than - $5000
India
Unlock Your Digital Potential with Olynex Global UI/UX
At Olynex Glogal UI/UX Agency, We help small and medium-sized businesses turn their ideas into powerful digital solutions. Whether it's web development or mobile apps, we're here to drive your growth and bring your vision to life. We craft impactful digital experiences through expert branding, innovative UI/UX design, and custom software development. Our team delivers visually stunning and user-friendly solutions that elevate your brand and engage your audience. Why Olynex Agency? Experience and Expertise 2+ Years in the…Explore the detailed profile of Olynex Global UI/UX Agency
11 to 50
$26 - $50
Less than - $5000
USA
Accelerate your digital Transformation expedition
Corewave is a top mobile app development company that offers app development solutions in Delhi, India. Our app developers have the expertise to create mobile applications using AI and ML technologies. For more visit on- https://corewave.io/city/mobile-ap Explore the detailed profile of Corewave
11 to 50
$26 - $50
Less than - $5000
Make Potential Possible
VegaOne is a dynamic, active, capable digital marketing agency in the US, California market. As the most trusted digital marketing company near me, we do not lean on tactics that seem showy but give no outcomes or empty promises; our strong focus on Website Design & Development SEO, SEM, PPC, Social Media Marketing and data and analytics skills are our main strengths to drive clients to the website. Our digital marketing services in the USA, California, and LA allow any startup, SME, or well-established business or organization to market…Explore the detailed profile of VegaOne - Digital Marketing
11 to 50
$26 - $50
Less than - $5000
USA
Driving Traffic, Leads and Revenue on a Budget
At Rank & Scale, we offer a comprehensive range of digital marketing services designed to support small businesses in driving sustainable growth. Specializing in SEO, Paid Media, Social Media, and Web Design, we tailor our approach to meet the unique needs of each client. Our SEO experts optimize your website for organic growth, while our Paid Media strategies increase visibility and generate leads. We leverage Social Media to build strong customer relationships, and our Web Design services ensure your online presence is user-friendly and conversion-focused.…Explore the detailed profile of Rank & Scale
11 to 50
$51 - $100
$5001 - $10000
USA
Web Solutions & Services For Everyone
We are dedicated to provide everything (in web and internet services) for your online presence on World Wide Web. We are providing a variety of personal and professional services in the following fields of activity: Web Hosting, Domain Registration, Website Desingning and Development, Ecommerce Facilities, Email Hosting, Digital Certificates, SEO Services, CMS Services, Website Logo Designing, Web Advertising, and Quality customer support, etc. Explore the detailed profile of ShivShakti Web Sol. & Services
2 to 10
Up to $25
Less than - $5000
India
We Empower Your Business with Custom Software | Mobile
We are a top-notch Web Design, Custom Software & Mobile App Development Company. We completely focus on creating exceptional custom rich applications for you. We just don't create applications, but we build a solution that is specific to your business processes. We have a team of the best developers who are skilled & talented in building amazing Websites, Custom Software & Mobile Apps. Our quality work and client testimonials speak a lot about us. We see the partnership as a long-term engagement to fulfill your needs in…Explore the detailed profile of CruzataSoft Cloud
11 to 50
Up to $25
Less than - $5000
India
Innovate , Implement , Inspire
AV Technosys is a leading Digital Transformation and consulting firm dedicated to fostering the success of every business. Our mission is to leverage expertise in driving meaningful change and innovation in the digital landscape. With a comprehensive suite of services and a client-centric approach, we empower organizations to thrive in today's dynamic business environment. In an era defined by rapid technological advancements, digital transformation has become essential for organizational growth and competitiveness. AV Technosys offers a range…Explore the detailed profile of AV Technosys
11 to 50
Up to $25
Less than - $5000
India
Codebrit Digital is a leading UK-based digital marketing agency specializing in SEO, web design, and online strategy. They help businesses improve their online presence by providing tailored solutions that drive traffic, enhance user experience, and boost conversions. With a focus on results-driven strategies, Codebrit ensures long-term growth and success for their clients. Explore the detailed profile of Codebrit Digital
11 to 50
Up to $25
Less than - $5000
UK
You Think! We Deliver!
Hokrix Technologies is a Dubai-based software development company specializing in Web3, Blockchain, and AI solutions. We build secure, scalable platforms across sectors including: Explore the detailed profile of Hokrix Technologies
11 to 50
Up to $25
Less than - $5000
India
Custom Software Development Company
Creative Ideator specializes in agile software development and excels technologically in the field of IT by making its mark in web development, mobile application development, Enterprise Resource Planning (ERP), Web hosting services, SEO, hardware & networking, and product development and management. We hold the customer-oriented approach and focus on the deliverance of the project with all heart and soul that eventually stands us out in the crowd of other IT firms. Creative Ideator understands that this is the era to compete, innovate, and…Explore the detailed profile of Creative Ideator
11 to 50
$26 - $50
$5001 - $10000
Pakistan
WE CREATE UNFORGETTABLE WEB EXPERIENCES
5hourweb is a creative web design company that offers cost-effective website solutions to startups. As a tech company, we continue to strive for new, simpler ways to help companies grow by building relationships and driving businesses."We are a Software Development Company specializing in developing scalable and stable Web Applications and Mobile Apps with experience in verticals such as Healthcare, Education & E-commerce. Explore the detailed profile of 5hourweb
Freelancer
Up to $25
Less than - $5000
Simplifying Solutions, Empowering Progress
At Just Codify, we specialize in crafting custom software solutions customized to your business needs. Our expertise spans diverse industries, including education, law, manufacturing, real estate, and sports. In addition to our innovative software development, we are experts in migration services, ensuring seamless transitions for your systems and data. With a commitment to excellence, we transform complex challenges into efficient digital systems. Partner with us to experience seamless integration, enhanced productivity, and solutions. Explore the detailed profile of JustCodify
11 to 50
Up to $25
Less than - $5000
India
Digital Marketing, Branding & Creative Ad Agency
Welcome to Brrandom, the best digital marketing, branding and creative ad agency in Kolkata. We help businesses to achieve their digital marketing goals through a comprehensive range of services, including branding, digital marketing, creative design, website design, landing page design, advertising, social media management, search engine optimization (SEO) and analytics services. We understand the importance of a strong online presence, that's why our dedicated team of professionals delivers quality results, ensuring your brand stands out…Explore the detailed profile of Brrandom
11 to 50
Up to $25
Less than - $5000
India
Elevate Your Digital Presence
Welcome to Business Upscaler, your top Digital Marketing Agency in Richmond, TX. We offer expert SEO Services to enhance your online visibility. Our Business Consultation services provide strategic growth insights, while our IT Support Services ensure seamless operations. Boost your brand with our tailored Marketing Services. Contact Business Upscaler at (832) 340-9080 to elevate your business today. Explore the detailed profile of Business Upscaler
11 to 50
Not Disclosed
Less than - $5000
USA
Best Digital Marketing Agency in Mumbai
Red Rock India is a dynamic digital marketing agency based in Mumbai. With more than 50 years of cumulative experience, we specialize in driving business growth through innovative digital marketing strategies. Our expertise includes B2B marketing, SEO Services, social media management, E-commerce Marketing, Graphic Design Animation Services and content creation. We partner with businesses to deliver tailored solutions that align with their goals and industry demands. Our approach is highly client-centric. We collaborate closely with organizations…Explore the detailed profile of Red Rock India
2 to 10
$51 - $100
$5001 - $10000
India
A Cutting-Edge Software Development Company
Softineers is the leading software development company in the US. We make a great impact on your business with our professional and expert services of Software Development, Web Development, AI Development, SEO and Digital Marketing, IT Support, Cyber Security and many more. Softineers industry professionals are aimed to transform our client’s ideas into innovative solutions! Explore the detailed profile of Softineers
11 to 50
$26 - $50
Less than - $5000
USA
Dental Master Media is a leading dental marketing agency
Dental Master Media is a leading dental marketing agency in India with a specialized focus on serving dentists and dental clinics. With a deep understanding of the unique challenges and opportunities in the dental industry, we tailor our strategies to meet the specific needs of each client, helping them to effectively reach their target audience and grow their practice. Explore the detailed profile of Dental Master Media
Freelancer
Up to $25
Less than - $5000
India
The Digital Revolution
DigiTroopers is the best digital marketing agency that provides you with the desired results in digital marketing services to assist your results-oriented online success. We are providing all digital marketing services for small businesses, digital marketing services for real estate, digital marketing services for healthcare, digital marketing services for startups, digital marketing services for restaurants, and digital marketing services for e-commerce businesses, & we will promote any businesses that you have. We have all digital media solutions…Explore the detailed profile of DigiTroopers
51 to 250
$26 - $50
$5001 - $10000
USA, UAE, Australia+4
SEO service provider , Best SEO Company in Meerut , SEO
EazyByts Infotech is the premier SEO company in Meerut, delivering expert services to boost your online visibility and rankings. Our tailored strategies ensure measurable results and increased traffic to your website. Trust EazyByts Infotech for comprehensive SEO solutions that align with your business goals and drive success. Optimize your website with EazyByts Infotech, the leading SEO service provider in Meerut. Harness our expertise to achieve better visibility and increased traffic. Enhance your online presence and stay ahead of the competition.…Explore the detailed profile of EazyByts Infotech
251 to 1000
Up to $25
Less than - $5000
India
If you want to better your corporate website's visibility and ranking on SERPs (Search Engine Result Pages), you must hire an SEO agency. However, before you make up your mind about this, there are some crucial steps to consider.
In this guide, we shall put some light on how to choose the best SEO company as well as show you the list of best SEO marketing companies. You need to mind some factors that you should look for in an SEO agency: their experience, brand reputation, service charges, and communication skills. These tips will enable you to choose a suitable SEO agency that can help you achieve your online goals.
Online directories such as TopDevelopers.co carefully handpick the choicest top-ranked SEO companies (country, city, and state-wise) as you can select a specific region, even a local one, to search the SEO service providers to fulfill your business requirement. You may also check other information such as the website of local SEO companies, the ranking and ratings of SEO agencies, the reviews provided by prior clients, and so on.
However, it is worth mentioning that before you start looking for an SEO agency it is important to have a clear idea of what you want from your website i.e., online presence. You may ask yourself some questions:
Having a clear vision and feasible goals will help you find the best agency for your SEO needs.
Researching the agency's reputation and portfolio can help you choose the best SEO company for your project. It can show you how the agency has helped other clients achieve their online marketing goals, what kind of marketing strategies they use, and how they measure their results. By comparing different SEO companies, you can find the one that suits your budget, industry, and expectations.
You may look at their previous work and client testimonials; additionally, check their own online presence through social media, blogs, and so on. Carefully read their case studies, reviews, and ratings to understand their competence, expertise, and integrity. You can also ask for references and contact some of their current or past clients to get their feedback and insights.
When you hire an SEO company, you expect them to be your partner able to achieve your online marketing goals. Communication and transparency are essential for building trust and collaboration between you and the SEO company. By communicating clearly and frequently, the SEO company can keep you informed of its strategies, progress, and results. SEO companies can show you how they are using your budget only if they are transparent and honest.
Communication and transparency help you choose the best SEO company for your project because they demonstrate the company's expertise, proficiency, and pledge to your satisfaction.
Choosing the best SEO company to hire is a bit challenging task when you have dozens of options. There are many factors to consider namely the quality of their work, their market value, their after-sales service, and budget/quote. Nevertheless, one of the crucial aspects to compare is the value they provide. Value is not just about how much do you spend on an SEO project, but also about what you get as an overall result.
A good SEO company will offer you a clear and realistic marketing strategy, a customized and tailored approach, transparent and honest communication, and measurable and trackable results. By comparing the agency's pricing and value, you can find the best SEO company for your project that will help you achieve your goals and grow your business.
Choosing the best SEO company for your project can be a daunting task. There are many factors you need to keep in mind: the company's experience in providing SEO services, brand reputation, past projects, pricing, and communication. However, the most important thing is to ask the right questions and trust your instincts. Thus, you will not fall for scams, unrealistic promises, or poor-quality work. You can also find an SEO agency with an SEO expert that dedicatedly works on your goals, and requirements, and meets your expectations.
SEO agencies offer various SEO services that can help you optimize your site for organic search and drive more traffic, conversions and leads. But what exactly do SEO agencies do? And how can you choose the best one to achieve your project scope?
Here are some of the common services that SEO agencies offer and how they can benefit your business:
This is the first step of any SEO project. An SEO agency will conduct a thorough analysis of your business website, peers, targeted keywords/audience, and your current performance (if any) on search engines such as Google, Bing, DuckDuckGo. With these exercises, SEO marketing companies will identify your website/app’s strengths and weaknesses along with any technical issues or errors that might be affecting your SEO. Experts in SEO will also provide you a detailed report and recommendations on how to improve your website/app.
This is a bit deeper insight into your website's technical aspects that includes security, loading speed, indexability, mobile-friendliness, crawlability, and so on. A technical SEO audit will identify any issue preventing your website/app from being properly crawled and indexed by search engines. Additionally, you’ll also come to know any opportunities to enhance your site's UX through better performance. A technical SEO audit includes a list of concerns to address or improve your website's technical SEO.
Here, an SEO agency will provide you with expert advice and guidance on how to implement and manage your SEO strategy. An SEO consultant will work with you to understand your company’s objectives, challenges, and business goals to make a foolproof plan that suits your budget and timeline. SEO experts also monitor your progress and results and provide you with regular feedback and reports.
An SEO agency will create or optimize your website's content for both search engines and users. SEO copywriting involves writing engaging, relevant, and informative content that incorporates your target keywords and matches the search intent of your audience. SEO copywriting also involves optimizing your content's structure, format, headings, meta tags, images, links, and more.
In link building, an SEO agency will help you acquire high-quality backlinks from other authoritative websites in your niche or industry. Link building is one of the most important factors for ranking on search engines, as it signals trustworthiness and popularity to search algorithms. It also helps you drive referral traffic and increase your brand awareness and reputation.
This is a service where an SEO agency will optimize your website for mobile devices i.e., smartphones and tablets of all sizes and kinds. Mobile SEO involves ensuring that your website is responsive and loads faster. Also, it must be easy to navigate, and user-friendly on different screen sizes and browsers. Mobile SEO also involves following the best practices for mobile-first indexing, which is Google's way of prioritizing mobile versions of websites over desktop versions.
These are some of the main services that SEO agencies offer; nonetheless, there are many other services as per your specific requirements.
The term SEO refers to many types of search engines and social media networks. There is a general understanding that we are referring to Google when we talk about "SEO services." Due to the intricate and constantly changing algorithms used by Google, SEO is a difficult process. Fortunately, SEO companies have the knowledge and expertise to create a strategy to optimize your web and application that satisfies both your short-term and long-term needs. Here are some of the top services considered during search engine optimization;
A professional SEO company helps your business gain visibility among target audiences by improving search engine rankings and driving qualified traffic. Their expertise in keyword strategy, content optimization, and analytics ensures sustainable growth. Partnering with the right SEO firm allows businesses to strengthen their digital presence and expand outreach more effectively than relying solely on paid ads.
There isn’t a single “most competent” SEO company globally, as the best choice depends on industry, business goals, and budget. Leading SEO agencies across regions specialize in different areas such as enterprise SEO, local optimization, or eCommerce marketing. TopDevelopers.co lists globally recognized top SEO services providing companies with proven expertise and verified client success stories to help businesses find their ideal match.
Many top SEO companies design customized, business-oriented strategies focused on measurable ROI rather than generic ranking improvements. These search engine optimization companies conduct in-depth audits, analyze competitors, and align SEO goals with overall marketing objectives. On TopDevelopers.co, you’ll find agencies that emphasize tailored optimization plans suited to each business’s growth stage and target market.
The number of SEO companies worldwide is constantly growing, with thousands of service providers ranging from small consultancies to large digital marketing agencies. The SEO industry is dynamic, and many leading SEO agencies specialize in niche services such as local SEO, eCommerce optimization, or technical audits. TopDevelopers.co regularly evaluates and lists the most reliable SEO companies from this vast pool to help businesses choose confidently.
SEO pricing varies widely depending on project scope, target market, and competition level. Many top SEO agencies offer monthly retainers, hourly rates, or performance-based pricing models. On TopDevelopers.co, you can compare leading SEO companies based on pricing tiers, service inclusions, and client reviews to find one that fits your business budget and expectations.
Yes. The top SEO agencies featured on TopDevelopers.co are evaluated for offering full-spectrum optimization services, including both on-page and off-page strategies. Their services typically cover technical SEO, content optimization, link building, keyword research, and performance monitoring. This comprehensive approach ensures well-rounded website visibility and consistent authority growth.
Before hiring, evaluate selected SEO company’s experience, case studies, client feedback, pricing model, and approach to transparency. It’s essential to partner with an SEO service provider that focuses on long-term results rather than quick, unsustainable gains.
Yes, leading SEO agencies provide regular performance reports highlighting traffic growth, keyword rankings, and conversions. Transparent reporting helps businesses understand progress and adjust strategies when needed.