DigiTrends
About DigiTrends
Over the one decade, DigitalTrends have worked with some of the largest players in the Pharmaceutical industry in United States/Canada, Europe, Pakistan and the Middle East, covering the whole marketing activities spectrum.
DigiTrends is a Silicon Valley startup, founded in 2010. It specializes in providing creative digital solutions to startups, pharmaceuticals, healthcare, real estate sector and enterprises, including the contemporary design and development of applications, websites, games and e-commerce platforms. The company endorses innovative thinking and a dynamic approach to problem solving, and focuses its efforts on building customer satisfaction
We have solutions that enable and empower a...Read more
Over the one decade, DigitalTrends have worked with some of the largest players in the Pharmaceutical industry in United States/Canada, Europe, Pakistan and the Middle East, covering the whole marketing activities spectrum.
DigiTrends is a Silicon Valley startup, founded in 2010. It specializes in providing creative digital solutions to startups, pharmaceuticals, healthcare, real estate sector and enterprises, including the contemporary design and development of applications, websites, games and e-commerce platforms. The company endorses innovative thinking and a dynamic approach to problem solving, and focuses its efforts on building customer satisfaction
We have solutions that enable and empower all stakeholders, ranging from the Product management team, Medical sales representative (MSR), Doctors and most importantly the consumers. We are sharing one of the solution that was implemented a while back at an MNC as an example.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Redoxon
We developed a website for Bayer’s Redoxon that matches the colour scheme of the offered items. Our designs included vibrant visuals that matched their branding to strengthen their brand identification.
Bayer’s Redoxon product line supports the immune system and keeps it functioning at its best. The goal is to support people in understanding the value of maintaining peak physical condition and helping them do so.
The problem:
Redoxon produces products that preserve your body's natural defender in top condition and has 88 years of expertise with Vitamin C. They intended for individuals to recognize the value of maintaining optimum performance and to assist them in doing so. They sought a website that would serve this purpose and provide all the information about vitamins, minerals, the immune system, colds and flu, preventing infections, etc.
The solution:
Following Redoxon's specifications, we developed a user-friendly website and added all relevant details and visuals. We used Drupal Technology for this website.
The website makes it easier for users to navigate and search. Users can get more details about Redoxon products in the frequently asked questions section. The website is a one-stop shop where customers can purchase products and acquire all relevant information. To further strengthen their brand identification, we developed this website using the same intriguing colour palette as their products.
Raftaar
We created Raftaar with Burque Corporation; it is an application that brings together all stakeholders in the supply and distribution system, building a transformative supercharged network that generates higher capital for grocers, by empowering them through technology.
Delivering FMGC products to far-flung villages to super-marts in metropolitan cities, Burque is one of the largest sales management and Distribution Company in the region, DigiTrends partnered with Burque to curtail the inefficiencies in the retail network.
The Problem
The conventional means of reaching out to the retailers had not been delivering up to the mark in this fast pace industry of FMGC. During the MVP development process we came across the following statistics;
1. Retailers faced inefficiencies as they have to wait for the scheduled arrival of the disbursements and they have little access to the new products in the market
2. 75% of the retailers said to have faced sudden stock outs and believe that a self-ordering application can help them to avoid such occurrences.
3. More than 80% of the FMGC companies believe they can better reach out to the retailers with the help of an automated system and can expand their clientele.
The Solution
DigiTrends created Raftaar which is a consumer-centered marketplace via organized user and rider apps. With top merchandisers at the fingerprints of the retailers, they have access to select from the largest product range for inventory. It brings all the stakeholders in the retail network on one platform.
Chemist Connect
DigiTrends collaborated with Pfizer to develop a solution that bridges the gap between the chemist, distributor and the pharmaceutical company. The application intends to curb the inefficiencies in the pharma-supply chain network by empowering clients with a self-ordering feature, with seam less top-ups in 24 Hours
The Problem:
The conventional system employed by Pharma companies for the disbursements of medicines is unable to keep up with the vigorous supply and demand situation of the country. The system had been lagging significantly, because of delays in the visits of Pharma representatives to their targeted locations.
1. 75% of the chemists believe that the current systems is unable to meet the rising market demand
2. 90% of the chemists were of the view that a self-ordering application will significantly curb the lay overs and reduce the waiting time tremendously.
3. 4 of the 5 Pharma companies under the market research review, believed that they will be better able to reach out and expand their network with an application
The Solution:
Chemist Connect is a robust solution which enables retailer pharmacists to place order directly from their mobile phones to distributors. The application has customized dashboards for Distributors, Sales Agents, and Admins. The order tracking feature of the mobile application facilitates pharmacists to place orders. Pharma admin can assign new products and also add quantity of available stock for each product. Analytics & Reports for all 4 stakeholders are integrated within the app and portal.
Berocca Bayer
We developed a one stop all in one website for Berocca a product of Bayer Pharmaceuticals. Berocca is basically 12 important vitamins and minerals in a pill that has undergone clinical testing and has shown substantial improvements in the health of candidates. Whatever everyday obstacles you encounter, Berocca facilitates the release of energy so that you may perform at your peak.
Purchasing a Berocca couldn't be easier. Berocca is a small dose of optimism to help you feel your best.
The Problem
Bayer required consumer healthcare website developer for their product website in Pakistan that requires Drupal technology. Due to scarcity of Drupal engineers in Pakistan this seemed like an impossible task. For this purpose Digitrends were approached because they have expert Drupal engineers in their team. Thus Digitrends collaborated with Bayer in this global initiative to develop Berocca product based website.
The Solution
Digitrends team includes expert Drupal engineers to develop consumer healthcare website for Berocca products that are Effervescent Tablets which are multivitamins for people. Bayer launched a global project to develop consumer healthcare products worldwide and for their Pakistan launch they selected DigiTrends due to our expertise in Drupal Technology and pharmaceuticals.
BeeSmart Rx Health
We created an innovative mobile app for BeeSmart Rx Health to help patients/people streamline the complicated medication approval process.
The app simplified the overall process and made it easier for people/patients to purchase the required medicines while adding additional features.
The problem:
Around the world, people/patients have difficulties with the medication approval procedure. The prescribed medications must be purchased from the pharmacy covered by the patient's health insurance. The patient had to go through the lengthy prescription approval process if the drug wasn't available at the insured pharmacy, which was bothersome. The entire process consumed a lot of time and energy.
The solution:
We created the "BeeSmart" mobile app as the industry's leading innovator of digital solutions to speed up the entire pharmaceutical approval procedure. Patients can upload their prescriptions using this app by taking pictures of them. To help doctors spend more time caring for their patients, the app also provides extra capabilities like e-prescribing. BeeSmart also offers a support option that allows doctors to send encouraging words to patients while monitoring their progress.
The "manage" section of the app provided a structured area to keep track of patients, prescriptions, payments, and preferences. Additionally, the app delivers alerts and notifications and includes several other unique features, including scanning patient identification codes and medication lists. The app assisted in expediting the entire pharmaceutical approval procedure.
Pfizer - Tum Jiyo Hazaaro Saal
Dialogue and prompt action on pneumonia prevention are more than necessary now!
Pneumonia is an infection of the lungs that impacts people of all ages, especially the elderly, i.e., people over 65. Vaccines are key to preventing this from happening, and our job was to raise awareness about it.
The Problem
The client was looking for a public service campaign that went beyond newspaper and radio station offerings. With a multi-channel digital marketing strategy, the public must be made aware of pneumonia vaccination. Anyone who sells vaccines will attest to the fact that there are certain inherent challenges to convincing people to vaccinate.
The Solution
We realized early on that someone who has seen a relevant video or visited a website may be more receptive and inclined to hear the news about pneumonia risks and vaccines. Conversations between risks and benefits of the vaccine are further validated between the doctor and the patient.
Social Media Campaign
We have launched events and awareness-raising activities at the city level through social media. We have targeted MENAPi via the following platforms.
Dedicated Website
We have created a clean, simple and state-of-the-art landing site to enhance the brand and product image of Pfizer vaccines. The goal was to minimize distractions and entice the visitor to register for the vaccination.
Targeted Marketing
We deployed Eskimi, a modern AdTech platform that helped us find and target unique audiences based on their location, devices, interests, and more. This aided our reach to people who visited specific areas.
The Result
The 3-month long campaign delivered spectacularly on all counts. The social media campaign alone logged 10 million unique impressions. The 'Tum Jiyo Hazaaro Saal' website continues to dispel myths about Pneumonia vaccinations, while the digital and social media campaign supports conversations with followers about the myths and facts of pneumococcal Pneumonia.
MUBER - COMMUNITY | WEB PORTAL | MARKETPLACE
Finding a platform that gives you academic facilities, clinical opportunities, work during the lockdown, and no headaches for the payment is quite hard. Muber is giving away these facilities through its intelligent and smart features.
Log in as a doctor, create a profile, set up your specialty, check out the latest content, and also avail of the courses. One can also connect with other doctors for a thoughtful discussion on different case studies. Read, learn, market yourself as a doctor and have a secure payment process too.
As a patient, you get to have a choice of doctors. Check out the specialties, connect, talk, get online consultancy services and also learn anything you need to about your ongoing health issues anytime.
Healthcare is available at a Single Tap with Muber
Doctors have a purpose of serving, and we have observed our heroes even in times of pandemics. Muber is here to facilitate their services, especially for tough times like COVID. Besides, reaching out to every patient when most needed is a necessary part of any healthcare system.
DigiTrends had a great challenge in completing this portal. However, the team worked with an open mind and provided all the needed features from the HCP portal to the secure payment system in it.
Technology used
We used smart logic to keep content display unique for every profile. Rest, many different frameworks and high-tech are used to offer feasibility and convenience to both parties. The major benefit is that the web portal and app works on all desktop and mobile devices.
How we did it?
We had a team over for a discussion on the issues that doctors or patients face when they need to connect or find any relevant information without going through the bulk of other studies. The team worked on the plan, design and decided on a roadmap to follow. Finally, we had our app and portal serving the best.
Ace Marathon
Usually, the collaboration or round table discussions among doctors and sales representatives are boring.
We have changed this for the long term by introducing quizzes during RTD. Professionals can happily engage by answering questions and receiving rewards. It brings around 5000 doctors from all over the place. Ultimately, making sessions fun and engaging.
This platform serves the purpose of collaboration among sales representatives and doctors through smooth interaction.
The Problem
Abbott has always played a vital role in scientific knowledge and practices in medicines. Being the largest healthcare institute, Abbott constantly strives to engage doctors and bring out the best in the industry.
However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great.
The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk. They were now looking for a solution to reduce the awkwardness and increase engagement.
The Solution
We aced up the game by introducing the fun game. We brought the idea to develop a platform for both Abbott’s main management and sales representatives.
However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great.
The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk.
FootPrint - Bespoke Homemade Shoes Marketplace
The Footprint is a US-based company for your tailor-made shoes. Footprint has a complete setup in their warehouse to prepare the shoes as per your feet size and structure. We provided the online web portal for the e-commerce platform along with the content management system. It has a smooth ordering process with a high-security payment system.
The web portal is easy to navigate and allows customers to go through the previous catalogs smoothly. Clients can take their time to look into the catalog and make a decision easily.
The Problem
People go through tough times or end up damaging their heels severely because of wearing uneven shoes or the ones with wrong measurements. Imagine having an important meeting to attend, but your feet are hurting while you are walking to the meeting room. This inconvenience can ruin your whole day.
Footprint decided to take away the problem by offering tailor-made solutions for comfortable footwear.
As a result, the lack of a web and app solution to promote a business is a major issue. However, if DigiTrends is your technology partner, you can sit back and relax while we work on the solution.
The Solution
DigiTrends is already popular for its amazing work in technology solutions for various companies and industries. For the footprint company, we offered web and e-commerce solutions that also cater to content management needs.
The complete solution provides audiences with the information and Footprint with the online management system. Customers will get access to the full view of all types of catalogs of shoes and their accessories.
How we did it?
Our team read the system and took notes on e-commerce businesses. They jotted down the needs for online security, content management, and customer feasibility to meet the ends. Then, they developed the ultimate web solution for people to check out the catalog, even before visiting the shop or talking to the consultants.
Gastro Premier League - VR Game Design
Medical VR, training, and quiz solutions have always been messy, tedious, and out-of-date.
We've lifted the standard by giving over 5000 present, and aspiring medical professionals access to a cutting-edge virtual reality game.
This game was a huge hit for our client, and it improved the quality of physician engagement initiatives in MENAP.
The Problem
It's difficult for pharmaceutical corporations to keep track of and communicate with skilled doctors. Every day, they seek to find new ways and approaches to guarantee that pharmaceutical corporations are as engaged with doctors as possible.
For marketing purposes, involving doctors and getting them on board is critical. However, completing this task is a significant undertaking. On the other hand, companies like our client are not allowed to force doctors to promote their products openly. As a result, our client required new activities to ensure that doctors were present and engaged to the fullest extent possible.
The Gastro Premier League came up with the idea for this knowledge-based virtual reality game, which consisted of three levels. The first level, Sawal Ki Talash, requires the doctors to wear a virtual reality headset and play the game. They needed to locate a box containing a question. The player would next pose the question to his or her teammates.
The second round involves hitting the dart on the board using a joystick.
Medhub by Novartis Pharma
The Client: Novartis Pharma
We created a MedHub solution to strengthen the Pharma-physician relationship giving them an HCP portal that also supports quick access to the clients.
Novartis serves areas of great medical need by supplying medicines as well as health and safety-related products to people and professionals.
DigiTrends and Novartis partnered to find a way to keep in touch with healthcare communities around the globe to respond to the after-effect of the Novel Covid’19.
The Problem
There is a growing need to build a community of physicians and healthcare providers that can be accessed online.
63% of pulmonologists want pharmaceutical companies to provide science-based education resources.
Research indicates correlation between non-promotional demand and and pharmaceutical products is very low.
61% of gastroenterologists believe that professional, informative videos can guide their clinical decisions.
The Solution
We set out to create Medhub as a powerful portal that offers unbridled effectiveness in providing information well beyond what has been delivered beyond pharmaceutical reps so far.
The aim was to provide content and services beyond mere promotion and offer value using a dedicated HCP portal. This included specialized content that is easily accessible for physicians.
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Providing professional and agile approach to deliver top quality Digital and IT Solutions.
Our experience with DigiTrends was outstanding as they offer multiple IT and Creative solutions under one roof. They have young and talented employees who know their job well and are great at execution.
Interviews
Ali Zeeshan Khan, Director & Chief Marketing Officer, DigiTrends
Ali Zeeshan Khan is the Director & CMO of DigiTrends. He has vast international work experience in global companies like Informa PLC. He is the co-founder of PrintOnline (Acquired), investor & advisor of IgniteHive & investor in Urban Meats (Acquired). Ali & his team are currently focused on the Digital Health Solutions and the on-demand economy space to build digital products to cater to the burgeoning startup ecosystem & help enterprises in digital transformation.
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