According to Statista, the revenue in the grocery delivery segment is projected to reach US$627.30bn in 2023, and if that is not enough, the number of grocery app users shall reach a whopping figure of close to 2000 million by 2027.
The two teenage Stanford University dropouts amazed the world by raising $60 million for their unique concept of a 10-minute grocery delivery application named Zepto. Jumping on the bandwagon, Ola too launched 10-minute grocery delivery app in Indian cities like Bengaluru and Mumbai. Successfully, it hit around a thousand orders a day. The company is putting all its strategies to increase the number.
The list goes on –Uber Eats is to pilot company-owned warehouses in Taiwan to accelerate grocery deliveries. GoPuff (backed by SoftBank Group, the US), Getir Perakende Lojistik AS (Turkey), Gorillas Technologies Ltd. (Germany) are also exploring newer ways for ten-minute or lesser delivery services.
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The pandemic indirectly pulled online grocery shopping into a mainstream business, registering a jaw-dropping figure of $2 trillion global grocery market according to The Wall Street Journal. This very figure has inspired thousands of young entrepreneurs to propel their venture into it.
The same-day delivery applications attracted consumers because they broke the tradition of getting the ordered item after a couple of days. With resources available right near a buyer, eCommerce businesses tried their swift network to get things done in a much shorter time. While the quick commerce 10-minute delivery app is based on the hyperlocal model that arranges the nearest resource to the picking and delivery spots. If you are looking for such a quick commerce application development, this is the time. Faster delivery is one of the top challenges that startups face today and if deployed to perfection, helps in garnering more loyal customers.
The founders of Zepto had tweeted that their next goal is to bring the delivery time below 10 minutes which it struggles currently around 15 minutes for some unavoidable practical reasons. E-grocery has become one of the most rapidly growing segments in the eCommerce space. Thanks to the pandemic outbreak; it made consumers place an online order avoiding stepping out of their homes. But today, the race is about who delivers faster and without compromising on the quality.
Unfortunately, accelerating the delivery process may not necessarily increase revenues. In fact, if you fail in providing a pleasing customer experience, the 10-minute delivery business model would backfire and harm your brand. The primary concerns for all consumers are not only speed but also convenience and quality. With faster online delivery, it is essential to maintain the temperature and packaging of the goods ordered.
Swiftly changing consumer expectations would require more than just a quick commerce delivery application and fleet of delivery person for any business to be profitable. A number of steps need to align with no delay or mistake between the placement of the order and the delivery at the doorstep.
Enabling the same-day or 10-minute delivery requires a sophisticated technology platform that professional app development companies use to customize the product. The mobile application requires much simpler designs for a growing number of users. The platform used for such a quick commerce delivery application is capable of handling many aspects of the consumer’s journey, all while building a seamless experience.
Automation through integrating artificial intelligence is the heart of such a fast-delivery application. Domino’s Pizza, for instance, refined and perfected its delivery processes by improving the overall customer experience. The brand called itself an eCommerce company that sells pizzas. Their commitment to data applications and deploying robotics technology platforms enabling electronic delivery systems helped them accelerate their efficacy to deliver food much faster than ever before.
Domino even rolled out a robot car delivery service for selected customers in Houston. Another example for integrating robotic efficiency into their delivery process is GrubHub. The company said they would add self-driving units resembling drones to deliver food to their customers, chiefly students. In such a way, they aim to reduce the delivery costs and delivery time.
Internet of Things could be another key to a successful 10-minute delivery business model. A quick commerce application with a simple UI would help customers go directly to the section of their choice. Ordering and automatic payment through various modes can ease their task. The order, once placed, can be conveyed to the robotic delivery machines, which can navigate through the map and proceed with their job.
The revenue flow is decent with the app that delivers goods in 10 minutes or less. There are a few business models of 10-minute delivery apps you can adopt.
Here are three primary ways to make money through a 10-minute delivery app:
You can charge a premium fee for the fast and convenient services for ordered items which could be groceries or dishes from restaurants or eateries. The fees could vary depending on the distance and the duration of the day (for instance, midnight delivery could have more fees or charges).
It is worth mentioning that when there is a surge in the demand for the service (as in monsoon or peak hours), the charges could be high for 10-minute delivery. Customers and patrons who value speed and convenience over cost will definitely go for the premium membership charges as they would not mind paying extra for getting their orders delivered within 10 minutes.
You can also generate revenue from advertising and partnerships with local businesses. The space on quick delivery application can be given on rent for displaying ads from relevant businesses that offer products or services.
Relevant ads that complement the delivery service would enhance the value of your 10-minute delivery mobile app. The 10-minute application may also partner with local businesses to offer offers and discounts for using the app; for instance, you can go for coupons, loyalty points, or free samples.
Partnerships with other businesses or fields could also help you earn revenue. For instance, the 10-minute app for delivering groceries must have a reliable and efficient network of delivery drivers.
Delivery partners can help you recruit, train, and manage a large pool of delivery drivers to take parcels to customers’ doorsteps quickly and safely. The fast-delivery app could also partner with supermarkets, restaurants, local retailers, FMCG brands, and logistics companies to expand its product range and delivery network.
A 10-minute delivery app can earn money by charging a commission to partner stores, restaurants, retailers, and brands for every order placed through the platform. The commission can be calculated as a percentage of the order value or according to an agreed business arrangement.
Another option is to purchase products from suppliers at wholesale prices and sell them to customers at a markup. The difference between the procurement cost and selling price can become an important revenue source for a quick-commerce app, particularly for frequently purchased groceries, snacks, beverages, and household essentials.
You can introduce monthly or annual subscription plans for customers who frequently use your 10-minute delivery app. Premium memberships can offer benefits such as free delivery, reduced service charges, exclusive discounts, priority delivery, and special offers.
Subscription plans can provide recurring revenue while encouraging customers to place more orders through your quick-commerce platform. They can also improve customer retention and increase the lifetime value of frequent users who regularly depend on instant delivery services.
Launching private-label products is another effective way to increase revenue from a 10-minute delivery app. You can introduce your own branded products, such as snacks, beverages, groceries, personal care products, and household essentials, and sell them directly through the platform.
Private-label products can provide better profit margins because the business has greater control over sourcing, pricing, packaging, and distribution. As your quick-commerce app gains a larger customer base, your own-brand products can become an additional and scalable source of revenue.
Brands and retailers can pay to promote their products through featured listings and sponsored placements within the app. For example, a grocery brand could pay to have its products displayed at the top of a category page, highlighted in search results, or recommended to relevant customers.
Since users of instant delivery apps often make quick purchasing decisions, better product visibility can be valuable to brands. Sponsored product listings can therefore become an effective monetization strategy while also helping businesses increase product discovery and sales.
With appropriate privacy safeguards and the use of aggregated, non-personal data, a 10-minute delivery platform can provide valuable business insights to brands and retailers. Information about product demand, purchasing trends, popular categories, and general market behavior can help businesses make better decisions about inventory and promotions.
These insights can be offered as a B2B service without exposing customers’ personal information. For a growing quick-commerce business, data-driven insights can become an additional revenue stream while helping partner brands understand customer demand and improve their product strategies.
By combining premium delivery fees, advertising, partnerships, product commissions, subscription plans, private-label products, sponsored listings, and data-driven business insights, you can establish multiple revenue streams for a 10-minute delivery app. A diversified monetization strategy can help the business manage the high operational costs associated with quick commerce while creating a sustainable and profitable business model.
The on-demand delivery app has now become the standard. Even people who do not need it immediately can get it. Since they are rising, it’s the perfect time for startups to search for on-demand delivery app developers to build a mobile app solution based on the 10-minute delivery business model.
What serves fast, leads the market today. Users and customers hate waiting and businesses with quick delivery services have the upper hand, always. The best benefit of 10-minute delivery business model is its flagship service – delivery of ordered items in 10 minutes or even less. Optimum use of resources and logistics has been the backbone of the 10-minute delivery app model.
From the perspective of grocery and food delivery businesses, their consumer base is growing because the fast-delivery app concept is loved by users worldwide. It is not luxury anymore because it has become a basic need today. More and more users are now choosing 10-minute delivery apps over anything available in the market. The benefits catered by customized delivery app is helping them increase their business revenue
The need for contact-free shopping has been a major motivator for firms to embrace the ‘dark store’ strategy. Dark stores of apps like Zepto let customers buy groceries without coming into touch with other people or attending a real store. They make internet purchases and have them delivered immediately.
The 10-minute delivery app has different user types such as customer and delivery partner or internal operations. The working process of delivery app is different for them accordingly.
The simplest way to understand the methodology of how 10-minute delivery app work is as follow:
Internally, 10-minute delivery service providers such as Zepto, Swiggy Instamart, Blinkit, and Zomato Insta collaborate with delivery partners, gig workers, or freelancers to provide 10-minute delivery. The number of delivery personnel assigned to a dark store is determined by the volume and frequency of orders recognized using predictive analytics. AI technology integration aids in inventory management by continually monitoring stocks and giving warnings to restock products that are low in stock.
Furthermore, the demand for delivery is rarely changing; nevertheless, the delivery app assists in observing sales trends so that the great demand for goods at a given time may be planned and implemented properly.
There are many features you can think and deploy in quick commerce apps that deliver ordered goods in as less as 10 minutes to the customers’ doorsteps. Nevertheless, the app can have three main categories for different types of users:
Customers’ love for 10-minute delivery aka quick commerce has been at its peak all over the world. They can order groceries and other essentials from apps that guarantee delivery to their doorsteps in just 10 minutes or less. They love this because any quick meal cooking plan or party can be arranged quickly!
Some of the top 10-minute delivery apps around the world are:
Glovo is a popular on-demand delivery platform that operates across several countries, particularly in Europe, Africa, and other international markets. The app allows customers to order groceries, food, pharmacy products, and other daily essentials from nearby stores. With its extensive delivery network and quick-commerce services in selected locations, Glovo focuses on offering speed, convenience, and a seamless ordering experience.
Gopuff is a quick-commerce delivery platform that specializes in delivering groceries, snacks, beverages, household essentials, and other convenience products quickly. The company operates through its own network of micro-fulfillment centers, allowing it to control inventory and streamline deliveries. Gopuff is known for making everyday essentials easily accessible through a convenient mobile shopping experience.
DoorDash is one of the leading on-demand delivery platforms, offering food, groceries, convenience products, and other essentials through its extensive network of merchants and delivery partners. Through its grocery and convenience delivery services, customers can receive selected products quickly at their doorsteps. The platform uses advanced logistics and a vast delivery infrastructure to provide convenient and efficient services.
Flink is a quick-commerce grocery delivery platform that focuses on delivering groceries and household essentials rapidly. The company operates through strategically located fulfillment centers and offers customers a curated selection of products through its mobile app. Flink is known for its convenient shopping experience, efficient delivery operations, and focus on fast grocery delivery in its operating markets.
Gorillas is a quick-commerce grocery delivery platform that became known for its rapid delivery model and dark-store operations. The platform enables customers to order groceries and daily essentials through its mobile app and receive them quickly. Its technology-driven logistics system and strategically located fulfillment facilities have helped make grocery shopping more convenient for urban consumers.
Amazon Now is a rapid delivery service that focuses on bringing groceries and daily essentials to customers in a shorter time frame in selected markets. Backed by Amazon’s strong technology and logistics infrastructure, the service provides a convenient way to shop for essential products through a digital platform. Its efficient fulfillment and delivery capabilities help offer a fast and reliable customer experience.
Shipt is an on-demand delivery platform that allows customers to order groceries and household essentials from participating retailers. The platform connects consumers with personal shoppers and delivery partners who help fulfill orders conveniently and efficiently. With its strong retail partnerships and user-friendly mobile experience, Shipt makes grocery and everyday shopping easier for customers.
Walmart offers fast delivery services for groceries, household products, and other everyday essentials through its extensive retail and fulfillment network. Customers can conveniently place orders through Walmart’s mobile app and receive products at their doorsteps through same-day and express delivery options in eligible locations. Its massive store network and advanced supply chain make it a strong player in the rapid delivery market.
Flipkart Minutes is Flipkart’s quick-commerce service designed to offer fast delivery of groceries, daily essentials, and other products. The platform leverages technology, local fulfillment capabilities, and Flipkart’s extensive e-commerce ecosystem to provide a convenient shopping experience. With the growing demand for quick commerce in India, Flipkart Minutes aims to make essential purchases faster and easier for consumers.
Zepto is a hyperlocal grocery delivery platform that uses a dark store model to attain swifter delivery services. The India’s fastest online grocery delivery app uses advanced technologies to optimize inventory management and optimization of the best routes. Ultimately, this fast delivery app is known for its efficient operations and customer satisfaction.
Swiggy Instamart is instant grocery delivery service offered by Swiggy, a well-known Indian food delivery platform. The 10-minute delivery by Swiggy Instamart allows customers to order groceries online and get them at their doorsteps easily. The app is known for its extensive network of partner shops and terrific delivery infrastructure.
Blinkit is yet another 10-minute grocery delivery app, a leading quick-commerce service in India owned now by Zomato. Blinkit operates a huge network of dark stores across India and hence it offers super-fast delivery of grocery items, household essentials, and more. Blinkit is also known for its impeccable UI/UX design.
Dunzo is a daily essential delivery provider offered by Dunzo, a multifaceted delivery platform. This fast home delivery app allows its consumers to online order a curated choice of daily essentials such as toiletries, household items, and groceries and have them delivered to their doorsteps in under 19 minutes. The company primarily focuses on speed and convenience.
Bigbasket is an express service that tries to deliver in 10 minutes or less. One of India’s largest online grocery retailers, BB Now services offers ordering daily essentials online and having them delivered within a short time. Its powerful network of partner stores and efficient delivery infrastructure make it a reliable app.
Zomato Insta is a grocery delivery service offered by Zomato, India’s another food delivery platform that is immensely popular. The 10-minute delivery app Zomato Insta delights its customers by providing ease of shopping for grocery items and much more at their fingertips. Zomato also has the best delivery partner nexus to stay efficient.
Getir is a Turkish delivery platform with its wings spread to many other countries. The company has a huge chain of dark stores and utilizes contemporary technologies to achieve on-demand delivery in 10 minutes or less. Getir aims to achieve faster delivery time and provide ultimate user satisfaction with its easy UI.
According to The Wall Street Journal, investors have put nearly $7 billion into some or the other ventures of quick grocery delivery startups. A lot of progress happened till the inception of the 10-min delivery app like Zepto, and it’ll continue in the coming years. In October, Gorillas stated that they had raised nearly $1 billion for German delivery player Delivery Hero SE. GoPuff, too, raised $1 billion from SoftBank; Spanish startup Glovo managed 450 million euros, and there is a lot to include. Lastly, it won’t be exaggerated to say that 10-minute delivery application development is a fruitful plan to start a new business.
10-minute delivery apps are quick-commerce platforms that deliver groceries, food, household essentials, and other everyday products to customers within a very short time, often around 10 minutes in eligible locations. These instant delivery apps are designed to help customers purchase essential products without visiting physical stores. The growing popularity of 10-minute grocery delivery apps has made quick commerce an important part of the modern eCommerce and retail industry.
10-minute delivery apps typically use strategically located dark stores, micro-fulfillment centers, advanced inventory management systems, and nearby delivery partners to process and deliver orders quickly. These quick-commerce apps store frequently purchased products close to customers to reduce travel and fulfillment time. Advanced technologies such as GPS tracking, route optimization, and automated order management also help fast delivery apps provide efficient services.
Customers can usually order groceries, fruits and vegetables, snacks, beverages, dairy products, household essentials, personal care items, and other daily necessities through a 10-minute delivery app. Many quick-commerce platforms continuously expand their product categories to meet changing consumer demands. Depending on the location and platform, customers may also find convenience products and other frequently needed items through these instant grocery delivery services.
Popular quick-commerce and rapid delivery platforms vary by country and region. Some well-known names include Zepto, Blinkit, Swiggy Instamart, Getir, Gopuff, Flink, and other local quick-commerce services. The best 10-minute delivery app for a customer usually depends on product availability, delivery location, pricing, delivery speed, and the range of products offered by the platform.
No, 10-minute delivery apps are generally available only in selected cities and specific delivery zones, particularly densely populated urban areas where rapid deliveries are operationally feasible. Quick-commerce companies need nearby fulfillment centers and sufficient delivery demand to maintain extremely fast delivery times. As the quick-commerce industry continues to grow, more cities and regions may gain access to fast grocery delivery and instant delivery services.
Quick-commerce companies keep frequently ordered products in nearby dark stores or micro-fulfillment centers. When an order is placed, it is quickly picked, packed, and assigned to a nearby delivery partner for immediate delivery. This hyperlocal delivery model significantly reduces the distance between products and customers, helping 10-minute delivery apps complete orders faster than traditional eCommerce platforms.
Delivery fees vary between 10-minute delivery apps and quick-commerce platforms. Some apps may charge a delivery fee, convenience fee, handling fee, or small-order fee, while others may offer free delivery on eligible orders, subscriptions, or minimum purchase amounts. Customers should always check the final order details because fast delivery charges can vary based on location, demand, order value, and platform policies.
No, while groceries are a major category, many rapid delivery apps also provide household products, personal care items, snacks, beverages, and other convenience products. Quick-commerce businesses are increasingly expanding beyond traditional grocery delivery to offer a wider range of everyday essentials. This makes instant delivery apps useful for customers who need products quickly for emergencies, last-minute shopping, or daily requirements.
Quick-commerce apps can generate revenue through product margins, delivery fees, convenience fees, subscriptions, advertising, partnerships, and commissions from participating brands or retailers. Some 10-minute delivery platforms also earn revenue by promoting products and brands within their mobile apps. Efficient inventory management and higher order volumes can also help quick-commerce businesses improve their overall business performance.
Zepto is often considered the fastest delivery application. It claims to deliver groceries to customer’s doorsteps in 10 minutes or less; nevertheless, other apps such as Dunzo Daily5 are reported to have delivered groceries in 5 minutes.
10-minute delivery is possible through adopting more than one factor – strategically located dark grocery stores, advanced technologies, and most importantly efficient delivery network. Plus, the app’s ability to optimize route and order processing.
Zepto, BigBasket, and BlinkIt are considered to be premium instant grocery delivery applications because of their speeds and the range of products available on their applications.
Instant grocery delivery means the delivery of groceries within a short period, often 10-minute or same-day delivery services today. These apps offer a range of products such as household items, groceries, personal care and beauty products, and even small tools.
Almost all 10-minute delivery apps, due to tough competition, keep on coming up with great offers and discounts. Such discounts are often observed during festival seasons and public holidays.
Avantika Shergil
| Sep 11, 2026
Avantika Shergil is a technology enthusiast and thought leader with deep expertise in software development and web technologies. With over 8 years of experience analyzing and evaluating cutting-edge digital solutions, Avantika has a knack for demystifying complex tech trends. Her insights into modern programming frameworks, system architecture, and web innovation have empowered businesses to make informed decisions in the ever-evolving tech landscape. Avantika is passionate about bridging the gap between technology and business strategy, helping businesses build customized software and website, and understand about different tools to leverage effectively for their ventures. Explore her work for a unique perspective on the future of digital innovation.