Don’t Miss These Top 13 Big Data Analytics Trends in 2022

Avantika Shergil By Avantika Shergil  |  Dec 15, 2021  |  Big Data

We chose it because we deal with huge amounts of data. Besides, it sounds really cool. –Larry Page, Co-founder, Google 

Big Data Analytics has opened a treasure trove of opportunities for businesses all around the world. Opportunities that were previously unheard of have opened up, and enterprises have started analyzing the data related to their business and thus increased the need for big data services globally.

Analyzing data collected at various points during the consumer’s interaction with the business is proving to be a vital tool in the arsenal of enterprises.

1. Business intelligence will be transforming industries

Various industries such as retail, technology, financial services, etc. will increase their budget for business intelligence by a whopping 50%. The key drivers behind the rise of the business intelligence market are: 

  • Increased demand for data-as-a-service
  • Big data analytics
  • Demand for personalized services
  • Self-servicing BI capabilities

Thus, there is no doubt about the fact that the adoption of business intelligence will be a milestone for businesses in 2022 and years to come.

With increase in adoption of digitalization in the global economy, business intelligence practices and tools have become even more important. The BI tools forecast the future market trends with accuracy using the data analytics consulting services. Therefore, implementing these strategies will not only help organizations to make more informed decisions but also understand what their customers actually want.

2. Self-service analysis will grow in BI industry

With self-service analysis in the business intelligence industry, the data analytics approach will change as a whole. This big data analytics trend is making data analytics more accessible to use and thus is becoming an integral part of the BI’s internal process. 

Since data analytics has become more accessible, users that are not qualified in statistical analysis or data mining will also be able to perform various functions using the self-service analytics tools. The amalgamation of self-service analytics and business intelligence tools will improve the overall operational efficiency of the business organization. And with this, the companies will automatically get better results of their work process.

3.The rise of predictive analytics

The global predictive analytics is estimated to reach an unbelievable figure of $22 billion by the end of the year 2026. The term predictive analytics is self-explanatory. These advanced analytics will assist the business organizations to create exhaustive and comprehensive reports of their performance.

Business organizations are carrying out data mining and predictive marketing using this big data analytics trend and are eliminating the bottlenecks in their internal processes. The growth of predictive analytics is a result of the increased usage of digital transformation tools in the world. 

 Information is the oil of the 21st century, and analytics is the combustion engine. – By Peter Sondergaard

4. The emergence of industry-specific job roles

As the number of industries adopting Big Data Analytics increases, there is a rising demand for specialized big data analysts. The leading Big Data Analytics companies understand the fact that people who have worked in the industry will be in a better position to understand the process and gain more powerful insights by applying Big Data Analytics technologies.

For instance, a production engineer who is working on the production floor of an automobile company can prove to be a much more useful resource for a Big Data company specializing in designing big data solutions for the automobile industry.

5. The need of cloud-based analytics solutions

The onslaught of the covid 19 pandemic has forced businesses to change their work process and made them go remote instead of depending on the traditional systems. The cloud-based analytics solutions have been the Saviour of business organizations across the globe and will continue to do so in 2022 and beyond.

The cloud-based analytics solutions do not require any build infrastructure or the company to have its own data centers. The data in the cloud will be easily accessible from any part of the world and the user can even control the access rights of the tool for data security. 

Big data and cloud native solutions will render a competitive advantage to the business houses as they are highly flexible and efficient. Moreover, with the rise of remote and hybrid working environments, cloud-based analytics solutions have become mainstreamed. Besides facilitating remote and hybrid working environments, it will help organizations to cut down costs associated with traditional methods. 

6. Data Automation

Analyzing Big Data is costly as it requires utilizing the services of specialized resources called data scientists who are experts in statistics and maths. The shortage of resources has given rise to the trend of companies moving towards data automation. By leveraging the power of AI and machine learning, Big Data automation has substantially reduced the time taken to analyze a vast data set.

These data automation systems are expected to gain prominence because they are faster and cheaper. Data automation also helps the data analysts in testing specific scenarios that they might not have otherwise considered.

Data automation models are especially useful for “citizen data scientists”. These are people without high-level technical skills who can perform moderately tricky tasks. Thus, aiding them helps the organization in growing by effectively utilizing the power of Big Data Analytics.

Data automation models are expected to accelerate the adoption of data-driven cultures by giving the power in the hands of laymen.

7. Quantum computing

What is quantum computing?

As we know, our present computing system uses binary numbers 0 and 1. A single combination of 0 and 1 is called as a 1 bit; thus, a bit can have only two states either 0 or 1. In quantum computing, we use qubits, which are quantum bits. The beauty of quantum bits is that they can exist in any state between 0 and 1, and hence a quantum computer is multiple times more powerful than a regular computer.

Google has built a quantum 54-qubit processor called “Sycamore” They used this processor to test the idea of quantum supremacy, which says that a quantum computer is markedly faster than a traditional binary computer. Google gave a set of calculations to Sycamore, and the processor gave the results in 200 seconds, an astonishing feat considering that the same set of calculations would have taken 10,000 years for the fastest supercomputer in the world.

We are living in a world where humans and machines (read IoT devices) are producing data at mind-boggling speeds. According to an estimate, we humans are producing 2.5 quintillion bytes of data every single day, and the pace of data creation is growing. Most of the data is in an unstructured form and is of no use if we do not have a processor to make sense of this data and give us actionable results. This is similar to a situation where the water of a river goes wasted when you do not build a dam. Quantum computer can prove to be the dam which can enable us to harness the power of this vast river of data. Quantum computing can process vast amounts of unstructured data at exhilarating speed and help in opening up new avenues and analyze previously unseen data patterns.

Google has taken the first stride in this exciting area, and quantum computing is undoubtedly going to become a reality in the coming year. Quantum computing is used in many areas, like: –

  • Drug discovery and protein folding in healthcare
  • Financial portfolio risk assessment and fraud
  • Predicting the weather in real-time by analyzing the inputs from weather satellites all over the world
  • Securing online transactions using quantum cryptography.

USA is currently researching the prospect of using quantum computing to monitor its electrical grids. The US electrical grid system generates three petabytes (3 million gigabytes) of data every 2 seconds. The data collected by sensors is regarding power generation, current, and voltage. This data can be put to good use using data analytics, but to process such colossal quantity of data, you will need to use quantum computing. Currently, the researchers at Purdue University are researching the use of quantum algorithms in traditional computing.

8. Improved AI, but coupled with HI (Human Intelligence)

According to a study by Gartner, Artificial Intelligence (AI) will enable better learning algorithms and impenetrable systems that are smarter and more efficient. Startups and business houses all over the world will need more AI and its associated technologies. But in the quest of doing this, they would need to find ways to scale these solutions. And this is where human intelligence will come in crucial. 

With time in 2022 and years to come, AI will continue to develop, but it will take time to come close to human intelligence. Thus, HI will also be considered into account.

9. IoT and Data Analytics

According to the Ericsson Mobility Report, there will be 29 billion connected devices by the year 2022. The data, collected by these IoT devices, is of little use without the use of Data Analytics, which will sift out valuable insights from the data collected by these devices.

IoT is already being used in many places to provide exciting insights into the consumer’s behavior. For instance, IoT connected coffee makers are providing invaluable insights to manufacturers of these machines like how many cups of coffee does an average person make during a day, whether the coffee consumption is higher during the weekdays or the weekends.

IoT is being used in the domain of sentiment Analytics, which pertains to studying the interaction of users with a brand on social media. IoT sensors are being deployed in fashion shows and in basketball league games to gauge the level of engagement of the audience with the event.

These sensors provide data to the Big Data Analytics algorithms, which then determines the level of human engagement by analyzing the changes in the emotions of the audience. The human emotions are measured using a variety of sensors and AI, which include gyros, high-speed video cameras (to detect the facial expressions), Accelerometers, Audio, Heart rate Sensors, Skin conductance Sensors, to name a few. Then this data is analyzed using complicated AI systems.

The sophistication level of these sensors will increase in 2022, and we will see many more such exciting applications, which would be a result of the combination of IoT and Big Data.

Also Read: Mobile Apps leading the path from Smart to Smarter things with IoT technology

10. In-memory computing

Usually, Data is stored in the database on the SSDs. In in-memory computing, the software is used to store data in RAM across a series of computers. This is done to improve the processing speed of data as RAM is around 5000 times faster than an SSD.

In-memory computer systems thus allow for the processing of data at lightning speeds and are ideal for applications that involve handling a sudden increase in the number of queries.

An ideal application would be handling the data of a relative gaming leaderboard. Usually, gaming leaderboards show the top positions in a game. A relative gaming leaderboard is slightly different; it shows the relative position of gamers with respect to many parameters.

For instance, it can show the relative position of players with similar skill levels. Having a relative gaming leaderboard boosts the engagement level of the users with the game and helps in popularizing it. Standard systems are unable to meet the high data processing requirements of such an application. In this scenario, in-memory computing systems can come to the rescue and help in providing real-time positions of gamers in a leaderboard.

In-memory computing can prove useful in any application which requires a database to handle the massive number of queries quickly. A few potential applications can be GIS processing, medical imaging processing, NLP and cognitive computing, Real-time sentiment analysis, and real-time ad platforms.

11. Rise of Data as a service model

The primary function of Big Data Analytics is to derive meaningful insights by analyzing tons of data. While most of the companies do recognize that Big Data is going to play a vital role in the future, many do not have the required level of expertise in analyzing the data that they have. This presents a massive opportunity for companies providing Big Data as a Service (BDaaS).

The market for data services is expected to reach up to $31.75 billion by 2024.

The BDaaS model will be used in many applications in the future, like predicting fashion trends, anticipating the turnover ratio of employees, and helping in detecting bank frauds.

12. Edge computing in Big Data

As the population of IoT devices grows, so does the need for quickly analyzing the humongous amount of data produced by these devices. Edge computing can prove to be very helpful here.

Edge computing is the concept of processing data generated by IoT devices near its source. In many applications, the speed of data processing is of paramount importance, for instance: – giving real-time data during an F1- Racing event. In such applications, edge computing provides an ‘edge’ above the cloud computing model.

Apart from IoT, edge computing also provides benefits in applications where there are significant privacy concerns. As the Data is not uploaded to the cloud, this plugs in a potential security loophole. Edge computing also proves to be a boon in applications where there is a connectivity issue. Edge computing is already being used in smart building solutions, and it is expected that in the near future, as the number of IoT devices increases, edge computing will emerge as a viable solution for many applications.

13. Using Dark Data

Dark Data is a kind of data that was previously unutilized by the companies. With the rise of Big Data Analytics, previously unheard uses of dark data are being explored.

For instance, the research found out data relating to the population of zooplankton during the 1970s and ’80s and used it in analysis related to climate change.

Dark data can be utilized by using a data virtualization technique, which is a technique in which all the data of a particular company is presented in a single dashboard in an easily digestible form. Thus previously unutilized data of a company can provide invaluable insights that can ultimately help in improving the bottom-line of a company.

In-depth data analysis can help in analyzing vulnerable population groups and assist in predicting the next outbreak of a disease.

Many companies do not know that they already have data, which can help them in analyzing the needs of their customers and help in increasing revenues. Dark Data is going to play a pivotal role in future Big Data Analytics.


Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway. – By Geoffrey Moore, an American Management Consultant and Author

Big Data has already breached the levels of our imagination by helping in building the first humanoid robot- Sophia, in discovering the black hole and in autonomous cars.

Possibilities of Big Data Analytics are exciting; we are fast moving towards becoming a data-driven society. Big Data Analytics has already proven its worth in many sectors like banking, retail, manufacturing, shipping, and logistics. With the advent of technologies like edge computing, in-memory computing, and quantum computing, the horizon of Big Data Analytics is going to expand exponentially.

Avantika Shergil Avantika Shergil   |  Dec 15, 2021

An enthusiastic Operations Manager at, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.


Enter your email

Connect Now

    Full Name
    Email Address
    Contact Number
    Your Message
    − 4 = 2