30 Ways To Increase Website Traffic and Engagement

Avantika Shergil By Avantika Shergil  |  Apr 18, 2024  |  Web Development Website Design
Proven Ways to Increase Website Engagement and Traffic

Google accounts for 91.5% of global traffic, dramatically impacting business digital strategies. This indicates that more than building an online presence on Google is required. Joining the competitive race to get to the top of a search engine’s first page is vital to success. It requires mastering the art of increasing leads, engagement levels, and conversion, ultimately increasing profits.

SEO optimization, running ads, and other strategies make the website engaging and bring more traffic, which drives a solid presence on search engines. There are many approaches to increasing website traffic. If you want to know how to increase website traffic, these 30 tips below will help you simplify lead generation and drive the most traffic to the website.

30 Ways to Increase Website Traffic & Drive Results

Small businesses need websites to establish an online presence, increase user reach, improve engagement, and reap more benefits. However, businesses with an online presence are struggling to attract traffic to their websites. Considering the top drivers of website traffic will boost engagement rate and, thus, website traffic.

Create SEO-optimized content

The changing Google algorithms have made content a king in the real sense. Google crawlers give credence to quality content that delivers value to people. It requires implementing SEO techniques in content creation. For example, writing longer, original content with attention to detail sets the content up for success. Optimizing content with keywords strategically ensures that it appears at the top when users search for it using the same keyword or query.

In addition to meaningful content creation, the URL must be optimized. Google checks the URL verbatim to see if it’s short and easily understandable. Meta description and H1 title tag make it easier for Google’s crawler to understand the website.

Ensure content is creative and engaging

Many people ask questions about quality content. High-quality content creatively and informatively answers users’ questions, engages users, and builds website authority. Unique content with catchy headlines and excellent visuals makes users interested in the website’s offerings and improves SEO results.

When more people visit the website and find informative content, they likely read it repeatedly and spend more time on it. Easy-to-read and highly accessible content improves website traffic.

Build landing pages

Landing pages with concise content that intrigues users are enough because they engage them. Otherwise, a lot of content confuses and overwhelms users. Using website analytics to identify users’ priorities allows for creating targeted landing pages that include essential things that users seek.

When the tailored content is incorporated into the marketing campaigns, users reaching the landing page resonate with what they have read. Also, designing landing pages in long-form content drives good traffic, as scrolling down is a new trend that users like the most.

Conduct website analysis

A website audit is essential before businesses try to drive maximum users or start with marketing strategies. Reverse engineering lets businesses know where they are losing esteemed customers to the competition and which functionalities allow them to gain users. Different website analysis tools help businesses rigorously analyze website performance.

The tools provide rich insights into website content, navigation, hierarchical structure, and functionalities’ performance so that businesses can create websites that drive traffic.

Email marketing and newsletters

Email marketing is a powerful tool for promoting website pages and making users visit them. High email opening rates, 21% compared to social media posts, enable businesses to promote website pages to email subscribers using any email platform (Microsoft, Google, or others). Build or grow your email list for targeted email campaigns that direct high website traffic.

Using newsletters in email campaigns is also an effective strategy. Well-designed newsletters with links to the best content continuously bring users to the website and strengthen brand authority. Hence, businesses will gain a certain percentage of traffic every month. It will increase regularly as more users subscribe to the email list and read the newsletter.

Improve local search with local SEO

When people search for service providers or establishments in their neighborhood, Google’s local algorithms display a list of local businesses in the results. Increasing a website’s local search reputation with local SEO optimization ensures businesses find their local services effortlessly. For example, when someone lives in Los Angeles and searches for salon services, they write ‘Salon services in Los Angeles’ in the search engine.

Businesses can leverage these tools for directory listing management, such as Google My Business or Moz Local, for directory listing management. Also, they can ask customers to submit feedback to share their experience with local businesses. They also consider experienced local SEO service providers to help them achieve their goals.

Different ways to improve local SEO results include consistently using the same name, address, and phone number on Google listings, social profiles, and business pages. Research for location-based search terms that are trending in the particular geographical region as they help rank better in local searches and, thus, drive more traffic.

Give credence to on-page SEO

On-page SEO optimizes content for specific keywords, making crawlers easily crawl and index the website. It improves user experience with high-quality content, optimal keyword density, and other features, which drive traffic and improve conversion.

On-page SEO optimizes various front-end and back-end components by considering a few steps. Every web page is mapped to a specific keyword, simple and keyword-rich URLs are created, and keywords are added to compelling titles that improve clickability.

Descriptive meta descriptions, content organization with headings, sprinkling primary, secondary, and long-tail keywords in the content, and naming images with descriptive names increase on-page SEO results. Relevant internal and external link additions also enable search engines to understand how this page relates to other pages.

Frontend vs. Backend Development: What’s the Difference?

Leverage SEO tools

SEO optimization is well-known to businesses, but using SEO tools makes the job easier. Before that, it’s essential to know about popular SEO tools such as Ahrefs, Google Analytics, and SEMrush, which reveal the website’s strengths and weaknesses and highlight ways to improve traffic. Refer to the SEO audit tools to monitor your website and get traffic effortlessly.

Incorporate short-form video marketing

Video content is more impressive because it allows users to consume more content engagingly in a short time. That’s why short-form video is now gaining high traction all the time. As a significant fraction of users, nearly 90% of the young population, the use of video content for repurposing guides, tutorials, or product information into video is good.

HubSpot leveraged a video marketing strategy to give a refreshing twist to their product information by creating more than 1000 videos on YouTube. It helps users better understand their products and services.

It’s much easier to create and edit videos right from a smartphone. Besides, short-form video content on the website must be published on social channels as it’s more engaging than simple posts, which drives significant traffic to the website. Ensure the videos are not longer than 4 minutes.

Optimizing published content

It’s challenging to publish fresh content on the website regularly due to a lack of ideas. That’s where considering existing content already published and performing well on search engines is good. Updating the old published blog with many monthly views and leads helps generate more organic traffic.

When you have enough blogs with the optimal number of subscribers and followers, this tactic will drive traffic to your website and help to increase conversion rates as well.

Promotion with ads

If you are looking for a way to increase traffic to your website quickly, paid advertising is a surefire way to surge traffic in a few minutes. Yes, advertisements you have seen online are created to drive traffic to websites or landing pages. Such digital ads are placed on websites and bring highly targeted traffic.

Digital ads are hyper-targeted on social channels such as Facebook or Instagram because they target specific groups with similar interests and provide data related to user activities on the website. A paid advertising strategy created with the help of a PPC company helps bring the maximum return with increased traffic and conversion.

Generate quality backlinks

Backlinks are inbound links that take users to your website’s page. When these links are relevant and provide more details to the users, they increase domain authority, which is considered by Google and increases SERP. Adding high-quality backlinks ranks the website higher and drives traffic.

Ensure that backlinks are used that do not mislead users as they are not suitable for a website. Google penalizes the websites that try to fool the system and users. For example, getting a backlink from healthcare services is irrelevant for a law firm and does not help users.

There are different off-page SEO tactics to acquire relevant backlinks that make a website authoritative. Post link-worthy content that adds value to the users, partner with bloggers or influencers, participate in online discussion forums, publish guest posts on high-authority websites, and get interviewed in famous publications or podcasts.

Engage users socially

Google and other search engines drive maximum traffic to the website, but social media channels provide extra nourishment with targeted and referral traffic. It works like extra cherries on the cake. Social platforms enable businesses to spread messages effectively that even engage users. Frequently posting social content makes users wait for the next piece, and social algorithms favor it. Creating a content calendar allows businesses to quickly manage content flow on social media channels.

In addition to social posting, leveraging Facebook Messenger, YouTube reels, Instagram stories, and live video helps generate a lot of traffic. For example, Facebook’s lead generation feature allows businesses to create live chat experiences within Facebook Messenger, enabling leads’ generation, qualification, and follow-up at scale.

Consider influencer engagement

Positive word of mouth works like a magical wand for businesses. When existing users discuss the brand, new users likely purchase the offerings. Influence is taken to the next level when businesses partner with industry influencers and let them mention the business offerings, be it in the form of attractive discounts, reviews about the offerings, giveaways, or link sharing. If you are unable to connect with the right one Influencer marketing agencies can help you do it.

Working with influencers allows you to tap into their audience and increase traffic to your website. Some influencers like- celebrities have millions of followers while micro-influencers have thousands of followers.

Businesses can establish relationships with micro-influencers as they have passionate and highly engaged followers. Asking them to mention their business in PR, comment on upcoming or existing services, or write about them helps bring measurable outcomes such as improved credibility, increased traffic, and uplifted conversion rate.

Encourage user interactions within the community

The brand recognition gets a boost when businesses actively engage with the community. Engaging with the community strategically includes answering the users’ questions on websites, conversing with users on social channels, sharing influencer’s posts, replying to a review, and a lot more. Users monitor such things judiciously and make them visit the website at least once. Some businesses provide giveaways to users to engage with businesses online.

Improve public relations

Increasing brand awareness answers the most-asked question- “How to get more traffic on the website?” Launching a PR campaign is a way to get well-known before new users and stakeholders in the niche market.

PR campaigns include publishing PR, getting featured in an article, community engagement, interview by publication, guerilla marketing campaign, or talking on a radio show. The media coverage validates the business before users who are unaware of the offerings and want to use them. When the campaigns are shared socially, brand awareness is increased, thus, the traffic.

Optimize the content for voice search

According to research, over 1 billion voice searches are done monthly, and the number of voice search users has steadily increased, reaching 125.2 million in 2024. It indicates that the number of voice search users is growing worldwide, and it’s essential to show up in a way that users are searching for website offerings. Optimizing the content for voice search is significant.

Businesses should optimize voice search content with long-tail keywords as users speak a long sentence, answer users’ questions in a specific way, and write quick summaries for the post that allow search engines to crawl the content effortlessly.

Enable QR code scanning

Have you wondered about “how to increase engagement on a website,” by combining real-world and technology? QR code is the gem’s name that drives traffic to the website from anywhere. The QR code scan allows users to access the website in real time, and businesses get trackable traffic. Besides, a dynamic QR code generator is most loved by business marketers as the QR code won’t change even when the website address changes.

A/B testing is good

You are getting enough traffic to the website, but generating more traffic with a new strategy is always in the plan. That’s where testing the different versions of the campaigns works the best. A/B testing helps businesses know which version of the campaign aligns with their audience and drives traffic to the website. Use the A/B testing tools to start effectively with a strategic campaign.

Technical SEO

Technical SEO is entirely different from on-page and off-page SEO. It focuses on the website’s back-end to understand the technical setup (indexing, crawling, performance, etc.) of website pages and determine whether they are organized.

Technical SEO changes include creating an XML sitemap, setting up meta tags, adding custom header tags, and fixing broken redirects and links, which drive organic traffic to the website. Utilizing Canonical tags helps Google avoid duplication errors with a clear understanding of which pages to crawl.

Adding 301 redirects is essential when the URLs of the pages are changed. As Google prioritizes speed, using web speed testing tools is good for identifying the opportunities that help increase website loading speed.

Add social sharing buttons

Harnessing social power right on the website through social sharing buttons benefits businesses. When enticed by the products/services usage, users on the website will likely share the reviews on social channels. Social sharing buttons let them reach out to social media platforms and post content in a single click. Going beyond the placement of social sharing buttons, businesses should prompt users to share content, and multimedia content makes the buttons easily recognizable. This acts as social proof to users and drives them to the website.

Guest posting

Guest posting offers many advantages to businesses compared to website posting. Writing a quality guest post for an external website showcases active participation in the community, provides backlinks, and helps reach out to new audiences.

Google algorithms consider improved visibility and credibility, which increases SERP and, thus, website traffic. Ensure guest posting on quality, high-volume websites where your target users gather as they bring referral traffic.

Optimizing the guest post content with SEO practices increases the chances of high rankings that translate into high traffic. Remember, writing a guest post on a topic that brings high traffic is good, which is tested using tools like Ahrefs.

Ensure guest posting adds value to the users because spammy content is a stain on a business’s reputation and won’t drive traffic as well.

Arrange contests and giveaways

Everyone likes freebies. Businesses can also offer contests and giveaways that reward followers or subscribers, entice people, and increase traffic to the website. Businesses should decide on the platform (social channels, email, etc) and select the reward for the users based on specific criteria. Creating an ad copy with rich graphics and posting the contest will drive massive traffic to the website. Make sure the website is optimized for heavy traffic. Otherwise, crashes or poor performance make the effort go in vain.

Generate thought leadership

Professionals like to read thought leadership content backed by the research and knowledge of influential leaders. Posting one piece of content in a week from respected industry leaders, irrespective of their background or niche, is helpful for target users.

Also, it’s not essential that thought leaders must be well-known people; instead, you can choose people with experience in any field or storytellers. People love to consume such information, bringing it to the website weekly.

Leverage social news websites intelligently

Quora and Reddit are popular social news sites that drive traffic to blog posts and websites. They are different from social media platforms as they allow people to engage around a single topic, and sharing external content to explain the topic in detail is also possible.

Businesses can post the content carefully on social news sites while answering a question contextually. When the post answers the users’ questions aptly, businesses will get more upvotes on their answers, which improves business visibility.

This, in turn, builds business authority and promotes website offerings. If relevant, add links to related content that provides valuable information. However, don’t try to sell, as spammed links are not well-received by users.

Make it responsive

Mobile traffic to the websites surpassed the desktop traffic, which indicates that optimizing the website for different mobile devices and operating systems is essential. Ensure the website is mobile-friendly and in sync with Google’s guidelines.

The guidelines determine whether the website will appear in search engines’ mobile search results. Businesses must prioritize mobile responsiveness during development to ensure the website remains readable from mobile devices and that an intuitive interface intrigues the users to visit the website repetitively.

Diversify marketing tactics

When a business aims to increase traffic organically or through a paid approach, engaging the audience using one marketing tactic is not a good move. Instead, using different marketing approaches such as publishing evergreen content, social media posting, email campaigns, SMS outreach, and publishing user reviews, others will benefit in driving traffic to the website. Also, testing the mix of marketing approaches reveals which fits well with website users and brings maximum return.

Implement affiliate marketing

Affiliate marketing is quite popular nowadays in the Ecommerce space. With a performance-based approach, affiliate partners get commission for the leads, new registrations, or sales they close through their marketing efforts. Given Amazon’s extensive usage of affiliate marketing, SMBs are also implementing affiliate marketing to build loyalty and revenue diversification. The experience of affiliate marketing helps increase the website’s SEO score.

Take security as the top consideration

Websites should provide a secure environment for users to access and purchase offerings easily. Leveraging advanced technology and taking all security measures are vital to creating a robust infrastructure that no one can break. Businesses should ensure that outdated technologies are not used to ensure data remains safe. Otherwise, it provides an opportunity for fraudsters to make the website vulnerable.

XML sitemap is a need of the hour

Businesses cannot afford to skip creating an XML sitemap of the website because it tells search engines whether the content is organized. A sitemap is a file that makes it easy for crawlers to read and index the website.

Businesses can create and submit the XML sitemap to the Google search console by gathering all the pages, coding their URLs, and then, finally, adding URLs of the sitemap. Post-submission, crawlers are notified of new XML sitemap that they read and rank the website accordingly.

The sitemap should include metadata associated with the page that showcases web page information, such as the last update date, update frequency, and importance level relative to other web page URLs. Changing metadata information for website updation ensures crawlers are notified of new content and index the website with new values.

Increase Your Website Traffic Constantly

Businesses enjoy a high conversion rate with growing traffic. They pour in efforts, time, and resources to improve website conversion rate, and driving traffic is one of them. There can be different roads to reach the destination (Grow traffic), so users can consider any path from organic search to social platforms to influencers’ posts. It mandates trying various methods and considering tips for businesses that make reaching out to business websites easier and significantly boost traffic.

Avantika Shergil Avantika Shergil   |  Apr 18, 2024

An enthusiastic Operations Manager at TopDevelopers.co, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.

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