Looking for a Search Engine Optimization SEO company to improve your website ranking on major search engines? Here you can connect with leading SEO companies known for delivering consistent growth and measurable results. The SEO firms featured here are reviewed based on service quality, project outcomes, client satisfaction, and technical expertise. SEO services help businesses improve search presence, increase website traffic, and strengthen brand visibility across global markets. From keyword research and on-page optimization to technical audits, content planning, and link building, these services support long term digital performance. Whether the goal is lead generation, online sales growth, or brand exposure, the right SEO support plays a critical role in achieving sustainable success. Choose a reliable SEO agency to strengthen online reach and build long-lasting search visibility. If you’re looking to work with individual marketing experts instead of an agency or company, hire SEO experts through Toptal’s network of vetted talent.
4876 Companies | Last Updated 17 February, 2026
Best SEO Company in Noida
FlashCube IT. : Your All-In-One Digital Powerhouse With our wide variety of web design, development, digital marketing services, search engine optimization, social media marketing, and software development you can improve your online presence and fulfill your business objectives. Explore the detailed profile of FlashCube IT
11 to 50
Up to $25
Less than - $5000
India
Staying Local Working Global
Giraf is the Digital marketing company in india. Explore the detailed profile of giraf
11 to 50
Up to $25
$5001 - $10000
India
Software Solutions, Real Results
Mercury Softech is a brand-first web and digital marketing company located in Trichy, Tamil Nadu, that turns business organizations into brands. Your brand is the focus of everything we do. Together, our committed Mercury team of professionals which includes marketers, web developers, graphic designers, and content writers—creates digital experiences that are effective, scalable, imaginative, captivating, and safe.…Explore the detailed profile of Mercury Softech
11 to 50
Not Disclosed
Less than - $5000
India
YOUR LOCAL DIGITAL MARKETING AGENCY
We at Web Developers London build an effective website and strategies to help businesses to reach their customers, prospects across the entire web. Our team of specialists consistently delivers impressive results combining creative ideas with our vast industry experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using a variety of brand strategies. Explore the detailed profile of Web Developers London
2 to 10
$26 - $50
Less than - $5000
UK
Unlocking Digital Success: Your Partner in Dubai, Abu
Backend Business Solutions, your trusted partner for comprehensive digital success, is renowned as the best digital marketing company in Dubai and Abu Dhabi. Our team of certified professionals excels in Digital Marketing, SEO, Pay Per Click, Social Media Marketing, Web Design, and Web Development. With a relentless focus on an ROI-driven approach, we ensure your business thrives in the competitive digital landscape. Beyond Dubai, we extend our top-notch services to Abu Dhabi, reaffirming our commitment to transforming your online presence and…Explore the detailed profile of Backend Business Solutions
51 to 250
$51 - $100
$5001 - $10000
UAE
Increase Growth with Digital Marketing Solutions
Welcome to JSP Digital, your trusted partner for unparalleled digital success! As the premier SEO Company in Ahmedabad, we specialize in delivering cutting-edge Search Engine Optimization (SEO) solutions tailored to elevate your online presence and drive organic traffic to new heights. At JSP Digital, we understand the dynamic landscape of digital marketing, and our team of dedicated professionals is committed to ensuring that your business stands out in the competitive online arena. As your go-to SEO Consultant in Surat, we leverage industry-best…Explore the detailed profile of JSP Digital
2 to 10
Up to $25
$5001 - $10000
India
Your Growth, Our Expertise - A 3x Success Story
G-TECH SOL is a prominent company based in Sydney, specialising in top-notch web design, digital marketing, ERP Solution, SEO and web development services. With a skilled team of professionals, they deliver cutting-edge websites tailored to meet individual client needs. Our expertise lies in creating visually appealing, user-friendly interfaces coupled with robust backend systems. G-tech is dedicated to crafting online experiences that not only captivate users but also drive business growth. Trust them to bring your digital vision…Explore the detailed profile of G-Tech Sol
11 to 50
Up to $25
Less than - $5000
Australia
Market Leading Digital Solutions Expert
Techie Pixel is a unit of the highest-rated Web and Mobile App Development companies over India & the USA. Including more than 150+ happy clients universal, and have delivered 100+ successful apps, we are continually driving our efforts towards establishing long-lasting relations over the past 2 years. We have served 30+ industries, both huge Enterprises as well as by start-ups for building speedy and flexible apps that are highly performant and effective in cost. Explore the detailed profile of Techie Pixel
11 to 50
$26 - $50
$10001 - $25000
India
We Don't Just Create, We Innovate...!!!
Company Overview: Technothinksup Solutions Pvt. Ltd. is a premier IT services provider dedicated to delivering innovative digital solutions to businesses across the globe. Recognized as the best digital marketing company in Kohlapur for comprehensive solutions and a leading software development company in Mumbai, we offer a wide range of services tailored to meet the unique needs of our clients. Our Mission: To empower businesses through cutting-edge technology, fostering growth, efficiency, and competitive advantage. We strive to be the catalyst…Explore the detailed profile of Technothinksup Solutions Pvt.
11 to 50
$201 - $300
Less than - $5000
India
Providing website and mobile app outsourcing services
Slitigenz is a Software Development Company offering customized software solutions on diverse technology platforms and domains. With rich and varied experience in software development and stringent quality standards, we offer the utmost qualitative, on-time, and cost-effective software solutions. We are targeting clients across the globe, especially in the US, UK, Australia, and the Middle East. Our biggest priority is always learning and updating, thereby applying the most advanced technologies to our customers' products., also speed ​​and…Explore the detailed profile of Slitigenz
2 to 10
$26 - $50
$5001 - $10000
Vietnam
Freelance Web Developer in Kashmir
A Lead Website Developer based in Kashmir, with 4+ Years of Experience. I Shariq Manzoor, a freelance web designer and freelance web developer in Kashmir, am specialized in helping you create a positive first impression with proper site structure, rich in the user interface, user experience, clean- codes also as SEO friendly! I even have 4+ years of working knowledge of all markup languages, adobe illustrator, HTML5, CSS3 (Cascading style sheets), PHP, Javascript, sites & other design tools. If your business isn't on the web, you're…Explore the detailed profile of Freelance Web Developer
Freelancer
$101 - $150
$5001 - $10000
India
Work together, Grow together
Go-techsolution is one of the leading IT & software development & web development company located in Udaipur, Rajasthan, India. Go-tech solution offers Best services like digital marketing, social media marketing (SMM), pay-per-click marketing (PPC), website development, e-commerce solution, mobile app development and content marketing.Through our renowned services at a competitive price, we constantly work to satisfy our clients. Explore the detailed profile of Go-Tech Solution
11 to 50
Up to $25
$5001 - $10000
India
Innovation of New Connections
We are a Bootstrap Startup with young minds united. We provide services to our clients all around the globe. We have successfully delivered a number of projects covering a wide range of industries from healthcare, real estate, e-commerce platforms, and more. We always thrive to help startups, Small Businesses & Entrepreneurs to achieve their goals through our digital solutions in the Emerging Digital World. Explore the detailed profile of Ineoys Tech Solutions
51 to 250
Up to $25
Less than - $5000
India
A cult of dreamers, Thinkers, and Creators who will settle
Vectorlytix is a small team of qualified professionals working together to produce high-quality digital solutions for everything related to Branding, Promotion, Web, and Mobile Applications. Explore the detailed profile of Vectorlytix Solutions
2 to 10
$26 - $50
Less than - $5000
India
Next Gen Solutions
We offer a range of software products and services to meet your business needs. Our software products include asset management, hotel management, HRMS, education management, store management, and automotive dealership management software. These tools are designed to streamline operations and improve efficiency in various industries. Additionally, we provide IT consultancy and staffing services to help you navigate the complexities of technology, recruitment consultancy to find the right talent for your team, management outsourcing for efficient…Explore the detailed profile of Korvage Information Technology
51 to 250
$26 - $50
Less than - $5000
UAE
Top Company In India -Seattle's Best Software
Supercharge your business with Seattle's Best Software Company. Contact us now for a consultation and let us empower your brand with our top-notch.Web Designing, Digital Marketing, and Software Development Services. Together, we'll redefine success in the digital age. Your journey to online greatness starts here. We are proud to be a subsidiary of DrillMaps India Private Limited, a leading technology company. Explore the detailed profile of Seattle's Best Software
11 to 50
Up to $25
Less than - $5000
India
Way to Innovation
Sigosoft is a top-level software development company. We are specialized in Mobile App Development. We feel proud to introduce ourselves as a reliable brand and we aim towards customer satisfaction. In fact, customer satisfaction is our main motto. Sigosoft offers solutions for all scale businesses across the globe. Our team comprises of skilled designers, SEO experts, and talented mobile app developers. Explore the detailed profile of Sigosoft
11 to 50
$26 - $50
$5001 - $10000
India
Best Digital Marketing Company in india
At The Digital Company we are devoted to discovering more effective ways to communicate with our client’s target markets. This means constantly digging, probing, learning and experimenting with alternative solutions. We determine and execute the tasks it takes to promote our clients, their brands, their products, their events, and their people. We help our clients identify goals, and then we take responsibility for providing cross platform tactics to accomplish them. We work within budget and deliver before deadlines. The…Explore the detailed profile of THE DIGITAL COMPANY
2 to 10
Up to $25
Less than - $5000
India
From Dream To Web
World Wide Best Marketing Service Digital marketing agency often run paid advertising campaigns for themselves. This includes creating compelling ad copy for platforms. Video advertising on platforms like YouTube Video advertising on platforms like YouTube Explore the detailed profile of jainya
11 to 50
$26 - $50
Less than - $5000
India
Online Orbit is your go-to digital
Online Orbit is your go-to digital marketing agency, specializing in SEO expertise, web development, and graphic design. Our skilled team delivers customized solutions to enhance your online visibility, create stunning websites, and craft compelling visual content. Trust us to elevate your digital presence and drive meaningful results with innovative strategies tailored to your needs. Explore the detailed profile of online orbit
11 to 50
Up to $25
Less than - $5000
Pakistan
Web data scraping,Web crawling,Data mining,Data Management
AIMLEAP - Outsource Bigdata is an ISO 9001:2015 and ISO/IEC 27001:2013 certified global technology consulting and service provider offering Digital IT, AI Augmented Data Solutions, Automation and Research & Analytics Services. With automation-first approach, our services include end-to-end IT application management, Mobile app Development, Data Management, Data Mining Services, Web Data Scraping, Self-serving BI reporting solutions, Digital Marketing, and Analytics solutions. We started in 2012 and successfully delivered projects in…Explore the detailed profile of AIMLEAP - Outsource Bigdata
51 to 250
Up to $25
Less than - $5000
USA, India
Software Development Company
NUZN INFOTECH is a leading IT company that provides a wide range of services and sells its own innovative products. We specialize in software development, digital marketing, graphic design, ux/ui design, cloud app development, mobile app development and many more to help businesses optimize their operations and reach new heights. Our custom software solutions are made to meet the unique needs of each client, ensuring maximum efficiency and productivity. In addition to our services, we also offer to sell our innovative contructive software…Explore the detailed profile of Nuzn Infotech
11 to 50
Up to $25
Less than - $5000
India
Bespoke Digital Solutions - Sell more. Stress less
Develte is your trusted partner for digital marketing success. We offer a comprehensive range of services designed to enhance your online presence and drive business growth. Our expertise spans SEO, PPC, content marketing, and social media management, all aimed at boosting your brand’s visibility and engagement. To ensure your digital platforms are performing at their best, we also provide custom web and app development as part of our broader marketing package. Our approach is simple: we listen to your needs, understand your business, and…Explore the detailed profile of Develte
2 to 10
$51 - $100
Less than - $5000
UK
Scaling Responsible Brands
Devoir Media is a new-age digital marketing company with a fully remote team of experts based out of India. Our talented professionals specialize in various domains, from design to web development, social media, marketing to search engine optimization, content to video creation, and much more. Whether you’re a small company with no marketing team, or a medium-sized company lacking an effective digital strategy, we are here to help you. As partners, we contribute to your business growth by setting clear goals and timelines. Explore the detailed profile of Devoir Media
11 to 50
$26 - $50
Less than - $5000
India
Business Intelligent & innovative applications
Elite mCommerce an eCommerce mobile app development company that offers ready-made mobile app solutions for various businesses including retail stores, grocery stores, news portal and more. Elite mCommerce is a native iOS and Android eCommerce mobile application. Now, eCommerce store owner can easily build Magento mobile app and PrestaShop mobile app for their online business. With the help of Elite mCommerce mobile app, store owners can reach out to more number of customer’s thereby increasing revenue.…Explore the detailed profile of Elite mCommerce
2 to 10
Up to $25
$5001 - $10000
USA, India
WE'RE LISTENING
We are a creative digital marketing agency that provides complete marketing solutions to our customers such as logo design, content writing, app design, web design, web development, SMM, and SEO web portal E-commerce. Whether you are a startup, a small business, or an existing company, we provide all of our customers with the top of line services at the most economical and affordable prices. Explore the detailed profile of Logovent
11 to 50
$101 - $150
Less than - $5000
USA
From Concept to Launch: Dare to Dream and Our Innovative
QuantumBot ushers the innovative next-generation digital transformation, offering customer-centric information technology experiences, enabling spectacular designs, and committed to providing customized software development tailored to your specific need. We Provide the Best Web Development and App Development as well as Digital Marketing. Explore the detailed profile of Quantum Bot
51 to 250
$51 - $100
$10001 - $25000
India
Beyond Rankings, Towards Revenue
ViziibleSEO is a dynamic SEO agency specializing in WordPress, SaaS, and Local Business optimization. Our team is dedicated to enhancing your online presence and driving targeted traffic to your website. With a strategic focus on these key areas, we implement cutting-edge SEO techniques to ensure your business stands out in the digital landscape. Trust ViziibleSEO to elevate your visibility, boost rankings, and propel your success in the competitive online market. Explore the detailed profile of VizibleSEO
11 to 50
$26 - $50
Less than - $5000
Bangladesh
Web Design and Development
We are a web design and digital marketing company in Los Angeles, California offering custom website development, website design, digital marketing, web hosting, and SEO in Los Angeles, CA. Explore the detailed profile of 24Webstudio
2 to 10
$300+
$25001 - $50000
USA
Go Digital
We are expert social media strategists, website designers, SEO providers, brand creators and “transcreators”(English/Spanish). We take the time to learn your business, study your market segment, know your competitors, understand your target market, then we do what we do best, we strategize and execute! We are Trends Marketing Consulting and we will take your business to the next Level. Explore the detailed profile of Trends Marketing Consulting
11 to 50
Up to $25
Less than - $5000
USA
Software Company, Website Developer & Designer, SEO and
Professional MJ IT Company They will Provide wordwide Services 1000+ Sccuess Story Join with MJ IT Company The own 550+ Own Coustom Product. Join For Your Growing Business. The Providing Services of SEO, Digital Marketing Expert, Social Media Advertising, Professional Company Design Logo Design, and Website Development and Designing Expert Services Join In usa, UK, PK, ID, LN,SD all of form world Explore the detailed profile of M J IT Company
11 to 50
Up to $25
Less than - $5000
Pakistan
We Build Digital Solutions
We are passionate about our work. We develop web applications for any device and platform of your choice to meet your unique needs. Using time-proven technologies, we build highly-interactive frontends and robust backends that are easily scalable. We care about your business credibility and growth, which is why we work with you. Our work commencement is based on steps, from requirements elicitation to future technical support. We believe in taking ideas into life through our in-depth market experience which allows us to be successful in our niche.…Explore the detailed profile of LimeCircles
2 to 10
Up to $25
Less than - $5000
Pakistan
FROM DIGITAL DRIFTERS TO DIGITAL DYNAMOS - WE LEAD THE
At First Growth, we are passionate about delivering customized solutions. Whether it’s refining your website, optimizing SEO, or launching targeted ad campaigns, we are your one-stop solution. With our customized branding tools and lead generation system, we help you capture more leads and grow your revenue. As your partner, we are committed to delivering real results, maintaining transparency, and promptness, and offering a hassle-free partnership. Our team of experts work closely with you while creating a rich blend of perspectives and…Explore the detailed profile of Interserve Lab
11 to 50
$51 - $100
Less than - $5000
UAE
Premier Destination For Cutting Edge Web Design Solutions
Digital Gravity X is more than just a web design and marketing agency – we're your partners in San Ramon, California, dedicated to driving digital success for your business. With our innovative approach and creative solutions, we craft compelling websites and execute effective marketing strategies that resonate with your audience. Our team's expertise in web design, branding, and digital marketing ensures that your business stands out in the crowded online space. Explore the detailed profile of Digital Gravity X
51 to 250
$51 - $100
$5001 - $10000
USA
AI-First Development
Absolute App Labs is a global software engineering company helping startups, mid-sized businesses, and enterprises build scalable, intelligent, and high-quality digital products. We combine deep engineering expertise with AI-accelerated development to deliver products faster with complete transparency, consistency, and trust. What We Do End-to-end product development: strategy → UX/UI → engineering → launch Seamless API integrations & workflow automation Data modernization & AI-driven analytics solutions Enterprise-grade…Explore the detailed profile of Absolute App Labs
11 to 50
$51 - $100
$5001 - $10000
India
If you want to better your corporate website's visibility and ranking on SERPs (Search Engine Result Pages), you must hire an SEO agency. However, before you make up your mind about this, there are some crucial steps to consider.
In this guide, we shall put some light on how to choose the best SEO company as well as show you the list of best SEO marketing companies. You need to mind some factors that you should look for in an SEO agency: their experience, brand reputation, service charges, and communication skills. These tips will enable you to choose a suitable SEO agency that can help you achieve your online goals.
Online directories such as TopDevelopers.co carefully handpick the choicest top-ranked SEO companies (country, city, and state-wise) as you can select a specific region, even a local one, to search the SEO service providers to fulfill your business requirement. You may also check other information such as the website of local SEO companies, the ranking and ratings of SEO agencies, the reviews provided by prior clients, and so on.
However, it is worth mentioning that before you start looking for an SEO agency it is important to have a clear idea of what you want from your website i.e., online presence. You may ask yourself some questions:
Having a clear vision and feasible goals will help you find the best agency for your SEO needs.
Researching the agency's reputation and portfolio can help you choose the best SEO company for your project. It can show you how the agency has helped other clients achieve their online marketing goals, what kind of marketing strategies they use, and how they measure their results. By comparing different SEO companies, you can find the one that suits your budget, industry, and expectations.
You may look at their previous work and client testimonials; additionally, check their own online presence through social media, blogs, and so on. Carefully read their case studies, reviews, and ratings to understand their competence, expertise, and integrity. You can also ask for references and contact some of their current or past clients to get their feedback and insights.
When you hire an SEO company, you expect them to be your partner able to achieve your online marketing goals. Communication and transparency are essential for building trust and collaboration between you and the SEO company. By communicating clearly and frequently, the SEO company can keep you informed of its strategies, progress, and results. SEO companies can show you how they are using your budget only if they are transparent and honest.
Communication and transparency help you choose the best SEO company for your project because they demonstrate the company's expertise, proficiency, and pledge to your satisfaction.
Choosing the best SEO company to hire is a bit challenging task when you have dozens of options. There are many factors to consider namely the quality of their work, their market value, their after-sales service, and budget/quote. Nevertheless, one of the crucial aspects to compare is the value they provide. Value is not just about how much do you spend on an SEO project, but also about what you get as an overall result.
A good SEO company will offer you a clear and realistic marketing strategy, a customized and tailored approach, transparent and honest communication, and measurable and trackable results. By comparing the agency's pricing and value, you can find the best SEO company for your project that will help you achieve your goals and grow your business.
Choosing the best SEO company for your project can be a daunting task. There are many factors you need to keep in mind: the company's experience in providing SEO services, brand reputation, past projects, pricing, and communication. However, the most important thing is to ask the right questions and trust your instincts. Thus, you will not fall for scams, unrealistic promises, or poor-quality work. You can also find an SEO agency with an SEO expert that dedicatedly works on your goals, and requirements, and meets your expectations.
SEO agencies offer various SEO services that can help you optimize your site for organic search and drive more traffic, conversions and leads. But what exactly do SEO agencies do? And how can you choose the best one to achieve your project scope?
Here are some of the common services that SEO agencies offer and how they can benefit your business:
This is the first step of any SEO project. An SEO agency will conduct a thorough analysis of your business website, peers, targeted keywords/audience, and your current performance (if any) on search engines such as Google, Bing, DuckDuckGo. With these exercises, SEO marketing companies will identify your website/app’s strengths and weaknesses along with any technical issues or errors that might be affecting your SEO. Experts in SEO will also provide you a detailed report and recommendations on how to improve your website/app.
This is a bit deeper insight into your website's technical aspects that includes security, loading speed, indexability, mobile-friendliness, crawlability, and so on. A technical SEO audit will identify any issue preventing your website/app from being properly crawled and indexed by search engines. Additionally, you’ll also come to know any opportunities to enhance your site's UX through better performance. A technical SEO audit includes a list of concerns to address or improve your website's technical SEO.
Here, an SEO agency will provide you with expert advice and guidance on how to implement and manage your SEO strategy. An SEO consultant will work with you to understand your company’s objectives, challenges, and business goals to make a foolproof plan that suits your budget and timeline. SEO experts also monitor your progress and results and provide you with regular feedback and reports.
An SEO agency will create or optimize your website's content for both search engines and users. SEO copywriting involves writing engaging, relevant, and informative content that incorporates your target keywords and matches the search intent of your audience. SEO copywriting also involves optimizing your content's structure, format, headings, meta tags, images, links, and more.
In link building, an SEO agency will help you acquire high-quality backlinks from other authoritative websites in your niche or industry. Link building is one of the most important factors for ranking on search engines, as it signals trustworthiness and popularity to search algorithms. It also helps you drive referral traffic and increase your brand awareness and reputation.
This is a service where an SEO agency will optimize your website for mobile devices i.e., smartphones and tablets of all sizes and kinds. Mobile SEO involves ensuring that your website is responsive and loads faster. Also, it must be easy to navigate, and user-friendly on different screen sizes and browsers. Mobile SEO also involves following the best practices for mobile-first indexing, which is Google's way of prioritizing mobile versions of websites over desktop versions.
These are some of the main services that SEO agencies offer; nonetheless, there are many other services as per your specific requirements.
The term SEO refers to many types of search engines and social media networks. There is a general understanding that we are referring to Google when we talk about "SEO services." Due to the intricate and constantly changing algorithms used by Google, SEO is a difficult process. Fortunately, SEO companies have the knowledge and expertise to create a strategy to optimize your web and application that satisfies both your short-term and long-term needs. Here are some of the top services considered during search engine optimization;
A professional SEO company helps your business gain visibility among target audiences by improving search engine rankings and driving qualified traffic. Their expertise in keyword strategy, content optimization, and analytics ensures sustainable growth. Partnering with the right SEO firm allows businesses to strengthen their digital presence and expand outreach more effectively than relying solely on paid ads.
There isn’t a single “most competent” SEO company globally, as the best choice depends on industry, business goals, and budget. Leading SEO agencies across regions specialize in different areas such as enterprise SEO, local optimization, or eCommerce marketing. TopDevelopers.co lists globally recognized top SEO services providing companies with proven expertise and verified client success stories to help businesses find their ideal match.
Many top SEO companies design customized, business-oriented strategies focused on measurable ROI rather than generic ranking improvements. These search engine optimization companies conduct in-depth audits, analyze competitors, and align SEO goals with overall marketing objectives. On TopDevelopers.co, you’ll find agencies that emphasize tailored optimization plans suited to each business’s growth stage and target market.
The number of SEO companies worldwide is constantly growing, with thousands of service providers ranging from small consultancies to large digital marketing agencies. The SEO industry is dynamic, and many leading SEO agencies specialize in niche services such as local SEO, eCommerce optimization, or technical audits. TopDevelopers.co regularly evaluates and lists the most reliable SEO companies from this vast pool to help businesses choose confidently.
SEO pricing varies widely depending on project scope, target market, and competition level. Many top SEO agencies offer monthly retainers, hourly rates, or performance-based pricing models. On TopDevelopers.co, you can compare leading SEO companies based on pricing tiers, service inclusions, and client reviews to find one that fits your business budget and expectations.
Yes. The top SEO agencies featured on TopDevelopers.co are evaluated for offering full-spectrum optimization services, including both on-page and off-page strategies. Their services typically cover technical SEO, content optimization, link building, keyword research, and performance monitoring. This comprehensive approach ensures well-rounded website visibility and consistent authority growth.
Before hiring, evaluate selected SEO company’s experience, case studies, client feedback, pricing model, and approach to transparency. It’s essential to partner with an SEO service provider that focuses on long-term results rather than quick, unsustainable gains.
Yes, leading SEO agencies provide regular performance reports highlighting traffic growth, keyword rankings, and conversions. Transparent reporting helps businesses understand progress and adjust strategies when needed.