If we say that women are the most untapped reservoirs of talent, it would not be an overstatement. We have a truck full of examples that show if women are offered even the basic necessities and allowed to express themselves, their potential is no less than their male counterparts; in fact, it is higher most of the times. The situation is no different when it comes to leading a company to become an entrepreneur.
We all are aware of the fact that when it comes to handling the leadership responsibilities, it’s the men that are favored rather than the women in many sectors and different locations. But, the recent times has seen some drastic change in these ideologies and technology had a major part to play in it. Women entrepreneurs are capable enough to take charge and be the change to the world around us and this trend is likely to continue in the coming years as well.
With the advent of technology more so the mobile technology, the startup scene has seen an upsurge around the world, especially in the developing countries. More and more women are coming to the fore with their creative ideas and amalgamating them perfectly with the technology.
Thus on the eve of International Women’s Day, let us focus on how technology has made it possible for the women to chase their dreams and be the best at what they do.
So, it is apt to look at how technology has increased the number of women participation and made them successful entrepreneurs and allowed them to change the world for good.
Eradicating the Gender Bias
Not only in the general public life, have women been victims of gender bias at the professional front also. But, the inclusion of mobile technology has completely eradicated it. It has enabled them to take their own stand and display their talent without any boundaries of thoughts or nations.
There were times when even after possessing the same amount of talent and qualities and doing the same work, women were not paid even half of the salaries as compared to their male counterparts. But with budding technologies such as Augmented and Virtual Reality, women are able to hit the mainstream market with more precision and are thumping their authority on what they are doing.
Also Read: Empowering Women Through Technology
Providing them a perfect Platform
In order to showcase anything, you need an optimum platform. The evolution of mobile technology meant there will be an upsurge in the number of startups with equal participation of women. With mobile apps, the women can take their products to unforeseen places and expand their business. Apart from this, it will enable them to comprehend their business in a more synchronized manner so that they can manage their assets and use them to the optimum
Moreover, mobile technology and mobile app provide the cheapest medium for product marketing by integrating through different social media. Other technologies such as 3D printing and live media will allow the women entrepreneurs to showcase their product in the most decorative and impactful manner so that they could drive more customer engagement and retention.
Employing the correct methods
For any startup to run smoothly, it needs to be sure about the implemented work methods. And having found the perfect ally in the new age technology, the women entrepreneurs are successfully carving out comprehensive methods to develop their organizations in a very innovative manner. Not only on the tech front but with the mobile apps, they can re-visualize their marketing techniques in order to have a sizeable hit ratio among their targeted customer.
Let us have a look at the awesome ladies who have made technology their friend and are an ideal example for the budding entrepreneurs today.
CEO of Accion Systems, a company that strives to produce simpler and affordable technologies, the sky is the limit for Natalya Brinker. A Ph.D. student from MIT, Brinker has exceptional skills backed with in-depth technical understanding. The company thus develops effective propulsion technologies to reduce the cost of going into space. Her analytical knowledge has made her famous as she found herself on the Forbes list that included top women entrepreneurs before 30.
Co-founder of an education based app named KUDZOO, Logan Cohen aims to engage students with their studies with the help of mobile apps and technology. The mobile app works well by improving student-teacher engagement in and out of the school. Also, the students would get insights about their academic performances and further help them to improve their problems every time.
Tan Hoi Ling:
Tan Hoi Ling was a former business director at Salesforce.com, before starting her own venture of a taxi mobile app. GrabTaxi connects customers to taxi drivers directly and since its inception in 2012, it is proving to be a great threat to Uber. The company has raised about $680 million dollars to date and this itself shows the work ethics and dedication shown by Tan Hoi Ling.
Also Read: Top 20 female entrepreneurs to watch in 2017
Valorie Wagoner has worked at top notch companies such as Say now and eBay before co-founding ZipDial, which is a marketing engagement and analytics platform. The platform was sold to Twitter in 2015 fetching a hefty deal between $30 million to $40 million. This showed the prowess of the app and the impact that it had in its field.
Swati Bhargava found CashKaro two years back and has raised a funding of around $3.8 million till date with over 1000 partner retail sites. This is a very useful app as it generates more purchases and customer engagement rather than just a sale. It also has cash back options which make the app even more exciting for the users.
Danielle Weisberg and Carly Zakin:
There is a famous saying that when Women support each other, incredible things happen. The same thing transpires with TheSkimm Co-CEOs Danielle Weisberg and Carly Zakin. Their brainchild is a popular daily e- newspaper especially for the young women and strives to give them all the big stories in brief. The 3-year-old New York based company has raised up to $7.8 million which shows its worth.
Co-founder of Shopclues.com, Radhika Aggarwal is a well-known face in the world of women entrepreneurs. The E-commerce app was started in 2011 and was soon seen reining the shores of online shopping in India. Apart from the online shopping of clothes and accessories the app also provides services such as ticket booking, gift vouchers and offers across many other aspects.
After spending more than 4 years in a construction firm, Tracy Young founded PlanGrid and now has worked in over 300,000 constructions based projects worldwide. The construction blueprint app excels in managing projects on the whole and provides the user a clear idea of what things will look like in the future.
There was never a doubt on the capability and ability of women, the question was just to provide them the right platform and chance. The advent of mobile technology has given the proper medium to showcase their class and talent, thus has ushered women empowerment in the field of entrepreneurship to the core.