The moment, you as an entrepreneur, got an idea of building a startup, a strategic plan is created comprising all the baby steps that make your business successful as it grows and evolves. A strong marketing foundation is created just after defining the purposes of a website for business which in most cases is to bring more visitors and turn them into potential customers. The best way to generate traffic, improve conversion, and increase ROI is to build a WEBSITE.
Any modern business, irrespective of the offline or online operation knows the importance of having a website as it helps to communicate and engage with their clients and prospects.. Without website development, modern business operation is practically unthinkable.
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A website literally stands as the face of any business and just like your business infrastructure or store-front you need to take all care to make it look appealing and engaging.
For a business startup, the importance is even more crucial as, unlike large enterprises, it is likely to operate with minimum resources while always competing with the leading brands of the niche. A large number of startups now heavily depend on websites irrespective of the type of website for generating search engine traffic and converting them to business revenues.
Question is, how can website development for startups ensure steady business conversion through their website? Well, by learning from the leading businesses that began their journey as a startup have now grown into formidable brands in the online space. Here we are going to explain the key areas that any entrepreneur should pay attention to while creating a website for their startup.
Optimizing the website effectively helps in converting website visitors into potential customers. Here are a couple of hacks to boost conversion rate with website optimization.
It is a grossly accepted statement that the simple design of websites ensures a higher conversion rate. But not just designed, it is actually the whole web experience that needs to be simple, fluid, and effortless. Only an easy and simple user experience can ensure the optimum conversion rate.
Let’s start our explanation with the homepage design. The homepage is where you receive your audience and naturally to guide users from here to elsewhere within the site, you need to be smart. The first principle will be to cut the cognitive load as much as possible in order to drive their attention towards business conversion. This is why do not cram all your business information within the tiny space of your homepage.
The layout is one of the key elements of website design. As for organizing the homepage layout for better engagement and traction, ensure providing the most important information is always above the fold. For example, provide the contact information and your social media links at the top right-hand corner where they can be seen and viewed instantly.
Secondly, keep the menu option simple and the hamburger menu goes well with most websites designed after the minimalist convention. When it comes to text, ensure to provide only minimum text to catch the attention easily. Moreover, for text boost the readability with smaller paragraphs, subheadings, and bullet points wherever possible.
Lastly, the homepage design and content should be entirely driven toward a focal point or benefit that you are going to provide to the customer. Accordingly, plan your text content and the position of the CTA button to make sure that the user ends up clicking it.
Finally, what matters the most is how you can take your visitors toward the intended action that directly results in business conversion. A website focused on business conversion will always incorporate layout and design elements that slowly take the users toward the intended Call to Action buttons or links.
Let us explain how this conversion-focused design principle really works.
First of all, you need to have specific goals for your website. The goal can vary from just subscribing the newsletter or email list to ordering a product right from the website till asking for a quote to fill out a contact form.
How these objectives are represented visually within the web design? Well, for each of these objectives there can be separate Call to Action (CTA) buttons that accompany a few lines of text. Each CTA button takes the visitors to their respective pages. For example, when you admit to fill up a contact form, upon clicking the CTA you can be led to a page with the contact form.
Generating the traffic for a website is just half of the entire story for business conversion. Once you generate a good volume of traffic for your website, you need to keep them engaged so that this helps to build loyalty and boosts business conversion.
Basically, increased user engagement and longer session duration make the lifeline of successful websites. How long the user sticks to a web page determines the success of a website. Besides the design-centric steps mentioned above, a website always needs to offer relevant and engaging contents and try to engage users with innovative promotional offers.
The ultimate trick is to boost to optimize user engagement and session duration that ultimately results in higher chances of business conversion.
SEO is no longer how you play out with keyword-optimized content. SEO is now more about the visitors and the web experience they get from your website. Some of the key aspects of superior web experience that may impact SEO tremendously include page loading speed, mobile friendliness, and on-page SEO.
To optimize the page loading speed, the website needs to have a simple structure, be light in code and optimized with lean visual and media files. On the other hand, the website must be designed responsively to allow easy and smooth visual output across multiple device screens.
As for on-page SEO, you need to fulfill all requirements to help the search engine crawlers to find relevant content. This includes rich snippet, alt text for images, keyword optimized descriptions, creating relevant link profile, good interlinking, using a sitemap, etc. The expert SEO service providers will efficiently look into all these aspects and many other aspects based on the goals set.
To be precise, for great SEO results, double-checking any of these is not enough. You need to perfect several things at the same time.
Do you know- most of the users bounce off when the website takes more than 5 seconds to load? It indicates that users have shorter attention spans and optimizing the website page loading speed is pivotal to not lose them. When traffic increases, the low-traffic website struggle to complete the requests within time. In such circumstances, shared hosting cannot work.
It becomes essential to choose the fast web hosting service providers and optimize it for high loading speed irrespective of traffic spikes. Web development companies often prefer VPS hosting or dedicated server to ensure high performance of the website.
VPS hosting is an optimal solution for the website with average traffic as it uses multiple servers for content distribution and every website client has their own part of virtual server.
On the other hand, a dedicated server that involves paying rent to cloud server and hiring an administrator is the expensive option but guarantees high performance regardless of traffic spikes. The unlimited scalability facilitated by dedicated cloud resources from Google, Azure, or AWS ensures flawless performance all the time.
Last but not the least important thing is to evaluate your website design and every different aspect. This is best done by A/B testing your website thoroughly. After A/B testing the design elements initially, you need to do the same every time you changed any of the design elements.
A/B testing is also referred to as split testing. It is basically done by running different versions of the same web page and the conversion rate for each page version is measured separately. When such testing is carried out, each half of your traffic may see a different version.
When doing such split testing, it is advisable to limit the on-page design changes to a minimum, so that you can easily know which design elements are responsible for impacting the increase and decrease in output. It is often most effective when you keep the change to just a single one. For example, one version may have some text on the hero image of the homepage and the other version may appear much simple with no text over the image. Suppose, the later version resulted in more checkouts and actual purchases, you should stick to that.
Conversion rate is directly proportional to how CTA (Call to Action) is setup, which acts as a powerful magnet to attract leads and convert them. A couple of tips to fairly setup CTA is shared that ultimately boost conversion.
Introducing inline optin forms in the blog posts is a great opportunity to increase the list of subscribers. Inline embed forms enable businesses to integrate email optin forms in between the blog that immediately grabs the users’ attention. Thereby startup businesses get the best chance to hit the mark.
You must have observed the suggestions for relevant case studies, white papers, blogs, or a PDF to add details to the content. When email optin forms are attached, the users are more likely to get subscribed.
Sticky widgets are a great option to keep the email optin in the users’ view irrespective of scrolling up or down. It increases the chances of users getting subscribed and increases your subscription list. Once, the business set up the sticky widgets as floating bars on the web app screen, they always remain visible to enable the users to subscribe at the time they want.
CTAs- Call-To-Actions play a vital role in making the users perform the desired action as they land on the specific page. CTAs can help in boosting conversion only when they are placed and created strategically. CTAs should be visible to the users above the fold as this is the first thing that they notice on the website. Keeping a unique color for the CTA button brings it into the spotlight and catch maximum users’ attention.
Moreover, the boldly colored CTAs are not enough to boost the conversion rate. Instead, a variety of CTAs such as sign up, sign up for email, ask for a demo, learn more, free consultation, and others must be placed after research and testing to improve conversion.
In the age of instant gratification, buying on impulse is another trend that can help startups boost their conversion rates. It’s possible by instilling a sense of urgency in the users when they are browsing the products/services on your web application. It fosters users to make the most out of the offers and not miss the opportunity.
It’s made possible with limited-time offer creation with a deadline specified clearly and shown on the top of the landing page. Placing the countdown timer makes the users decide and purchase off the bat.
Pop-ups drive higher conversion in place of distracting and annoying users when it’s used intelligently. Sumo-like plugins enable adding a pop-up to the website that is easily customized based on the target audience preferences and page needs.
For instance, users when spent a couple of minutes browsing and reading the description of a particular product/service, and the relevant pop-up illustrating the offer or combo purchase makes the users interested and increases the conversion.
Presently, users trust the brand and its credibility, when its best reviewed on social media platforms. The reviews on social channels appeal to the potential prospects and convince them to buy products/services from the brand.
The startups can social-proof the website by publishing user reviews on the website, asking users for testimonials, and posting the number of products sold that’s shown as a benchmark.
Remember, when startups are in the search of the right development partners, they need to follow a guide on how to select best web development company based on the web development requirements for their business.
The key components mentioned above concerning web development and design that can impact business growth and conversion for a startup will always be stressed by a startup consulting web expert. The point is to make sure all these measures are practiced while developing a website rather than losing focus here and there. In a highly competitive scenario, startups need to exercise all validated methods in perfect measure for optimum output. With limited resources when a startup builds a website and expects solid results, these measures remain as irreplaceable as ever.
An enthusiastic Operations Manager at TopDevelopers.co, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.