E-commerce applications are becoming unavoidable now more than ever. Over half of internet traffic shops from their mobile devices. Moreover, in 2018, on Cyber Monday, 30% of the purchases were via mobile gadgets. On top of that, 54% of visitors were from mobile devices.
So as an e-commerce business owner, it is essential that you take steps for improving the user experience of 81% of smartphone users in the US. And there is no way to do it more efficiently than by outsourcing the app development project.
However, the real question is – how can you develop an e-commerce app that millennials can’t stop talking about? Comscore tells us that the age group which spends the most time on apps every month is 18-24-year-olds as of 2015. They spend a good 90.6 hours on smartphone applications and 34.7 hours on tablet apps.
Hence, you’ve your audience ready. Now you need a way to win their hearts.
Let’s walk you through the ‘how’ part of app development for millennials:
Start by laying out a blueprint plan – choose between a native or hybrid app
As you begin taking the first steps, start with defining your app. Who would it be available to? Would it be available for download on Android or iOS only or both? To answer these questions, you need to know the difference between native and hybrid apps so that you can choose between the two.
Native apps are particularly suitable for a platform. So they are either available for iOS or Android platform. These apps are developed by programming languages that are particular to a specific store. Owing to this, these apps tend to be very responsive and boast an excellent user experience.
But, they are expensive and take long development durations. On the flip side, hybrid applications work on all the stores as they use a native app wrapper to build communication between the native device and web view platform.
The good news is that a hybrid app tends to be ready within six months and isn’t as costly as a native app as well. However, these apps rely on third-party applications and offer moderate user experience and average interactivity. Before you go ahead, study the pros and cons of each and select an option.
Study your target audience
It’s clear that your target audience comprises of millennials. However, that’s pretty broad. As you plan out your application, you need to develop user aspects that define your ideal audience accurately.
It is on the basis of this user profile that your entire app will be designed and developed. A pro tip here is to get in touch with your loyal customers and take their feedback throughout the app development process.
User feedback will help you learn what troubles your users are landing on. You can also track sentiment or NPS score over time to learn of customer satisfaction. A vital point to keep in mind here is that getting your audience’s feedback is a process that will continue even as your app is released.
The only difference is that the means of getting feedback will change. For instance, once your app is up and running, you can have in-app surveys to capture user feedback and rectify if there’s any problem in your e-commerce application.
Pay attention to three key pillars – user experience, usability, and branding
These three aspects will form the backbone of your application. User experience allows your user to instantly identify the exact feature that he is looking for in your app. For instance, the most successful apps have a tiny shopping cart or basket icon to indicate that a user can add items that he purchases here.
Therefore, by correctly using design elements such as color selection, text alignment, and image placement, to name a few, you can make it easy for a user to shop while capturing his attention.
Secondly, usability relates to the ease of navigation. It is concerned with the application’s user interface. The target is to ensure that your app’s features are easy to use, so that a primary school child can operate it too.
For instance, make it easy for your users to search for products and leave reviews. Similarly, simplify the checkout process and so on.
Lastly, take care of the branding, which is often ignored. However, branding is an aspect that makes your app memorable. Make sure your app’s branding reflects your brand regarding company values, logo, and more.
Chalk out a design plan
Your e-commerce application is an important pointer that can get millennials praising your app. undeniably, design in the first thing that will catch your audience’s eye. And, like other branding elements discussed above, it decides how much of an impression your app will leave on a prospect’s mind at a glance.
Keep in mind that the average attention span dwindles after eight seconds. Thus, you need to ensure that a target user comprehends the app interface promptly. This is why sticking with simple design is always the best idea. Too many animations, images and lots of text can backfire. Therefore, steer clear from complicated designs.
Secure payment mode
Another essential way to win praise is by providing ease of mind to your users by ensuring them that their confidential details are secure. A common question that people have before they make an online person relates to the protection of their financial information.
Plus, there has been a recent spike in cybercrime and security breaches, which is making users cautious. Hence, on your part, it is essential that you provide your audience with a secure payment gateway and the much-needed security for online shoppers on your eCommerce Site.
This interface safely connects your user to the payment system. To this end, embed a payment gateway via a payment processing framework plus a secure SDK.
In a nutshell, the key thing is to provide all the basic essentials in a shopping app that your audience desires. The list of such essentials is made up of factors like great usability, user experience, design, secure payments, and so on.
An excellent design and branding plan can also help get the attention of the millennial.. Above all, don’t forget to study your target audience. This will help you understand what they appreciate, and you can develop an app accordingly.