Online education has become a strong trend nowadays, boosted by the quarantine period during the pandemic. Right from providing online certification courses to taking online classes for school children, the online education space is growing exponentially.
A study estimates that the online educational app market will grow to $46 billion by as early as 2024. The phenomenal market size and the newfound interest of students in online education presents an excellent opportunity for entrepreneurs interested in building an education app.
If you are one of those entrepreneurs, who is intrigued by the question of how to create an education app? Then this blog will answer all your queries. Although you can hire the best educational app development companies to build an efficient education app, you will have to understand some basics about education app development to enter the education sector.
Before you embark on your journey of building an education app, you will need to identify the type of education app that you will need to build. We have mentioned below some of the most common types of education apps currently operating in the industry.
Learning platforms are types of educational apps that provide the students with a wide range of courses that they can take. Khanacademy is an example of a learning platform. The platform can either choose to hire instructors to upload the courses, or it can choose to act as a marketplace where independent course creators upload their courses. The learning platforms can offer certificates for successful students that can aid the students in their careers.
Instead of offering a lot of subjects, certain learning apps focus on specific subjects. The idea behind building such an app is to appeal to an audience that wants to go in-depth in a particular subject. Duolingo is an example of such an educational app. With Duolingo, the learners can learn any language. When you build a learning app for a specific subject, take care to identify a niche that has a lot of demand. Otherwise, you risk being stuck in a market where the demand is limited.
In gaming-style learning apps, the idea is to gamify learning and make it fun. Successful gaming apps have a strong story and gaming scenario that motivates the users to complete different stages of the game and acquire knowledge in the process. The Chegg app is an example of an educational gaming app. You can also consider using the power of artificial intelligence in the education industry to deliver engrossing educational games.
Learning management apps are mainly used by large companies to provide training to their employees. An LMS allows the company to carry out the training of company employees in a single common online space. TalentLMS is an example of a learning management system app.
Classroom apps are another popular type of educational apps. The classroom education apps are used by schools, colleges and coaching classes to impart education to their students. The apps act as a space where teachers, parents and students can observe the academic progress of the students.
The first question that comes to mind when you think about how to create an education app? Is why people should use an education app in the first place. Building an education app requires substantial time and effort on your part. That is why it is essential to ascertain whether enough people will be interested in your offering. One way to do this is to identify the benefits of an education app. Here are a few major benefits of using an education app.
Compared to offline mode, an education app offers the learners the flexibility and convenience of learning from anywhere and at any time.
Earlier the learning choices were limited to the courses offered by your local schools or colleges. An education app widens the choice of subjects that a student can learn.
An education app proves to be far less expensive than taking physical classes. This is because a tutor can provide education to an increased number of students and does not need to invest in infrastructures like buildings and benches.
Online learning proves to be an efficient method of learning. This is because the online learning app can provide a quicker and more organized way of learning to the students, and the students can skip commute with online learning.
Elearning app development is a complex process, and you need to take each step carefully to ensure that the end product is according to your needs. We have listed below some app development steps that will help you develop an educational app.
Prepare a roadmap regarding the kind of educational app that you want to offer. Deciding the kind of education app that you want to offer is important because it will help you decide upfront the type of features and functions that you want to add to your app.
If you want to build a language learning app like Duolingo, for instance, then you will need to focus on integrating the most popular languages in your learning app. You might need to build a database of native speakers that are ready to be associated with your app as tutors. Include a function that allows the tutors to provide one-on-one training to the students. Provide a feature that allows the learners to see bite-sized videos and audios and even take tests to ingrain their learning.
As an entrepreneur, you are investing a lot of time, effort and money into education app development. You surely do not want to take a blind risk here. This is why conducting thorough market research is important, as it helps you iron out the uncertainties in the business model.
When you conduct market research, ensure to keep the following points in mind.
To conduct market research, you can check out the app stores to find apps that are similar to your idea. Evaluate the user review posted on the app stores. The user reviews often reflect the needs of the users; hence, you can focus first on the negative reviews to identify the gaps in your competitor’s offering. Ensure to include features that will eliminate this gap. You could also hire a professional market research company to conduct thorough market research for your education app.
Once these two steps are over, you will be able to decide the features that you want to include in your education app. So let’s move on to the 3rd step in building an education app.
In-depth market research will help you identify the features that your education app needs. Listen to your potential users while designing the features of your education app. A nice way to know about the features that your users want would be to watch the comment section of educational apps in Google Play Store and Apple app store. Many app users would have shared their feedback and expectations regarding the education app in the comment section. You might also find some suggestions regarding the features the users want to see in future updates. Take a cue from these suggestions and ensure to include these apps into your education app upfront.
You could even create a poll and ask your potential users the features they would want to see in an education app. Here is a list of the basic and advanced features that you can consider adding to your education app.
Advanced features of an education app
A major decision that you will need to take when you decide to commence education app development is whether you want to develop a native app for Android or iOS platforms or you want to go for cross-platform app development. A native app is an app that will run only on the platform for which it is built. For instance, a native Android app will run only on the Android platform, while an iOS native app will run only on the iOS platform. A cross-platform app, on the other hand, will run on both iOS as well as Android platforms.
Choosing the right platform for your education app is an important decision as it will affect the overall growth of your education app.
Consider the following factors
Here are a few factors that you need to consider before selecting the app development platform:
It is best to take the help of the top app development companies in this case. The app developers will assess your project and then help you choose the best platform according to your requirements.
Unless and until you have at your disposal a team of in-house app developers, you will have to hire a mobile app development company for your project. Hence the next logical step is to find a professional education app development company. Many entrepreneurs make the mistake of hiring amateur developers that do not have the requisite experience in developing educational mobile apps. Do not make this mistake and hire only expert education app developers to build your education app, as not doing this will compromise the quality of your education app.
On TopDevelopers.co, you can find a team of professional education app developers who will build an efficient education app according to your requirements. We have prepared the list of the top education app developers after thorough research. In our research, we assessed the companies on various performance parameters. You can check out the total work experience, the work portfolios and other parameters of the app development companies listed on TopDevelopers.co.
Once your education app is developed, the next step that you need to take is to launch the app on different app stores. Ensure that whichever mobile app development company you choose to work with has enough experience and expertise in launching apps on app stores. This is because to launch an app successfully, your app must follow the app store guidelines. Understand that launching an app on the Google Play store is different from launching it on the Apple app store. The Apple app store has significantly stringent guidelines for app submission guidelines.
Your work of education app development is not complete once you launch your app. Once the launch is complete, you will then have to do marketing of your app. You can hire a top digital marketing company from our list to do the job for you. The digital marketing companies in our list have been tested on a wide range of quality parameters to ensure that you get to choose from the best companies in the industry.
Ensure that your digital marketing company has knowledge about ASO(app store optimization) techniques. This is because, without this knowledge, your app won’t get a decent ranking on the app stores. Without a decent ranking, your app won’t reach the maximum number of users.
An education app can prove to be a lucrative business opportunity. Create an educational app and monetize your app in the following ways.
In the subscription model, you charge a fixed amount on a monthly or yearly basis to your subscribers. Subscription happens to be one of the most popular app monetization methods for education apps. This is because the learners get the flexibility of paying a fee on a recurring basis only when they are willing to avail the services.
ABCmouse.com is an app that provides a subscription-based service. The app’s target audience is preschool kids.
You can decide to keep your app free and choose to earn money by selling advertisement slots. Many companies that sell products related to learning, like stationery retailers, school and college bag manufacturers and even credit card companies that target college-going kids, will be interested in advertising on your education app. When choosing advertising as your preferred monetization method, you need to ensure that the ads you place on your app match the intent of your audience. Otherwise, the audience will be irritated with your ads and would leave your app in search of less annoying education platforms. Duolingo is an app that uses advertisements as a revenue source.
You can offer in-app purchases to your users to generate revenue. The paid features can include special online courses that are not available for free. You can also charge the users if they want a course completion certificate while keeping the course free. This way, you can attract both free as well as paid users. The in-app purchases can also include buying access to one-on-one sessions with the tutors or unlocking advanced learning modules. Apps like Memrise and Brainly follow the in-app purchase revenue model.
You can earn significant revenue through tie-ups with third-party products and service providers related to the education field. For instance, stationary product sellers, universities, schools and coaching institutes can sell their services and products on your platform. You can earn a commission on the sales that happen on your platform.
Cost is one of the first things that come to your mind when you start thinking about how to create an education app?
Several factors influence the mobile app development cost. The complexity of the app, the number and type of third-party integrations that the app will require, the number of users that will access the app simultaneously and the UI/UX of the app are the technical factors that will affect the elearning app development cost.
Factors like the location of the education app developers also play an important role in determining the final cost of the education app. If your education app developers are located in developed nations like the U.S.A and Western Europe, then they will charge around 5-6 times more per hour than the developers located in developing nations like India.
Based on the above-mentioned factors, we can say that the cost of developing an education app varies in the range of $80,000-$200,000.
One must understand that this is just a ballpark range, and to know the exact cost of developing an education app, we recommend you to contact an expert team of mobile app developers.
Taste success with an education app
In this blog, we have discussed the basic steps that will help you create an educational app. We have discussed the various types of education apps, the cost of building an education app, the benefits of using an education app for the users and the monetization models of an education app. We hope that our comprehensive blog on elearning app development will help you build your own education app and enter this lucrative business.
If you need guidance on your education startup or want to hire a leading education mobile app development company, contact us, we will help.
An enthusiastic Operations Manager at TopDevelopers.co, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.