If you haven’t yet started an app development for your business, you might not have tasted enough success. Also, if you have started but your app is not doing much, then this post is a boon for you. Wake up, folks!!
This post is completely devoted to – how an app design can boost your conversion rate.
Well, not only the conversion rates but having an app gives you a number of long-term benefits. You must invest in it to make your business hit.
Let’s get started
Before diving into the depth of its benefits, let’s share your knowledge on the app and its importance.
What is an app? Why it is important for a business to have an app?
An app is a compact form of software, generally designed with a purpose to accomplish a set of tasks. According to dailymail.co.uk, “smartphone users were found to access more than 30 apps a month and each person had launched at least 10 apps per day”.
We all are end users and utilizing these apps to perform our tasks smartly without many efforts. We use apps to pay, to entertain, to shop, to book services and many more.
Have you ever thought what benefits these app owners are getting? Well, there are many benefits such as brand awareness, improved customer engagement, customer loyalty, new customers, greater revenues, competitive advantage and much more.
The power of apps is well-known and well-accepted by each industry. There is no doubt that people are having their own business app but hardly some of them know about how to use these apps to fulfill their marketing purposes. The most important thing is to market an app successfully.
The aim of a business app is to satisfy end users and gain better conversions as well. It means hitting two birds with one stone. And everyone loves to become fulfilled by every dimension and so must be our businesses as well.
Let’s face it – what exactly matters to you for a successful app. An app must be designed with a customer-centric approach and deliver a real value. There are a lot of key ingredients of a fruitful app. Among all of them, the most important thing is – design of an app.
As per the report, “US user spends 5 hours per day on their smartphone”. This stat clearly reflects the fact that people spend the majority of their time in apps and websites. Businesses are taking full utilization of this trait of people. They are investing in the better design of an app to stand out among competitions. A great app design helps business in getting good ROI and conversion rates.
A good app is always the one which is holding a nice UX design. People expecting much more in their apps, just as – fast loading time, ease of use and enhanced interaction.
If you are also looking forward to creating such a strategy, read this blog to become more aware of each aspect.
Bite-sized chunks tasks and content
See, “keep short and simple” is a basic rule for everything. An app design should be simple in the way it delivers information. Long and continuous content or tasks can be boring and frustrating. And, this can break user’s interest for your app. They may leave your app and give low ratings. There should not be any complicated tasks and long content. If it is required, you must keep in mind that how it can be shortened. Long tasks can be divided into stages. The content should be delivered into bite-sized chunks. You should focus on the easy presentation of information.
Minimum cognitive load required
Cognitive load is the essential factor to improve while designing an app. If your customers are required to spend much energy on utilizing your app, it is called cognitive load. Your aim must be – to cut out this load as much as possible. To reduce cognitive load, you can keep the following points in mind
- Keep your visual elements easy to understand and charming
- Easy navigation
- Clear and straightforward direction
- Reduce option and remove unnecessary actions
- Embrace minimal design
The app must be intuitive and parcel a great user experience while anyone uses it.
Cut out the Clutter or Functional Minimalism
Although mobile screens are increasing at every launch, every added button, image, icon, and unnecessary line makes the screen complicated for the users. Get rid of unnecessary things as it will ultimately reduce the cluttering.
You can stick to the rule – one primary action per screen. It makes the app easy to use for users. Top apps like Uber, Airwala, and Unvit are some of the best examples of minimal app designs. If you need to add functionalities, you can optimize the technique of progressive disclosure.
Try to keep your app with less user effort. You can do this by reusing the previous data instead to feed it again by typing or by adding smart default which can fetch the details of the user automatically. Allow users to tap rather than typing. Use smart features such as autocomplete, show password option etc. Field masking is another technique that can help you out in this.
Avoid technical jargons
Use clear language to communicate inside the app. Not everybody is familiar with technical terms to avoid these terms. Try to know your target audience and then make some phrases and words that are easy to understand.
Make the design consistent
The design should be consistent all over the app. It means the app should be consistent in visual designs (buttons, icons etc.) functional design and external design. It should match the platform guidelines as well.
Meaningful error handling
The error is a habitual thing. No matter how perfect the app is, it may fail sometimes. It may be the user behind error or even the app itself deliver it. But the most important thing is to have a good error handling whenever the error occurs. Remember, there are very fewer chances that a user will frustrate and leave your app if seen an error in your app, but a bad error handling of an app is a sure thing which can affect your user base largely
Design the app for visually impaired people
This point will always help you in achieving perfection for app design. Your app must help the visually impaired users such as those who have vision loss, hearing loss and any other disabilities. Design your products with the best accessibility practices that visually impaired users can use it.
Your app must have a dynamic type so the low vision people can increase the size of font and adjust the color and brightness accordingly. It would be discouraging if your product is not used by these people.
Make the navigation easy and effective
Navigation of an app is a deep sea itself which covers a lot of aspects. It should be easy and effective. The users should get an idea about the app without even knowing about it actually. Use scrollable content so that users can easily read it without feeling hotchpotch on the app screen.
It would be better to know the standard pattern of navigations for each platform like Android apps have navigation drawer while iOS apps are having tab bar.
Also, you must have a bottom navigation in your app. As per the Steven Hoober’s research, “49% of people rely on one thumb to perform various things”. Place the most frequently used functions at the bottom of the screen.
Tab bar can come out as a fruitful deal if your app carries multiple functions. Facebook is an example of this kind, it provides a various function in one tap in a form of the tab bar.
Avoid Sign-in Walls
You might be thinking that it is a way of connecting with the users but in fact, it is one of the most common reasons behind users abandon the app for. More than 85% of users leave the app if they are asked for earlier registration. The process of registration before proceeding is sometimes unnecessarily bound people to be on the app. The simplest way of connecting with your users are – just let them free from sign up and provide guest checkouts.
These are some crucial dos and don’ts which you can keep in your mind while designing your app and make sure to apply all these tips for better UI/UX designing. Also, check all your efforts with the help of metrics. These tips will definitely work out for you and give you better conversion rates.
Your end product should satisfy your end-users. The app must be comfortable for users so that they can use the app functions easily. You can take help from leading mobile app development companies. Once your app is developed, you can ask for improvement feedbacks from your users.
Hope you liked this article. If you have any questions, views or suggestions, you can share it in the comment section. All the best for your practices.