What are the Fastest Growing Mobile App Categories?

Avantika Shergil By Avantika Shergil  |  May 19, 2023  |  Mobile Apps
Most Popular Mobile App Categories

The world is changing at an accelerated pace and so are the ways of business operations. Similarly, some technology trends stay for the long run and some become a passive fad soon. Businesses need to recognize and embrace the trends at the earliest to not stay behind.

Business owners that don’t need an app for a year or two are being forced out of circumstances to get one built for their business. Other businesses are looking to develop a mobile app to gain an edge in the industry. What’s more? The overwhelming presence of mobile apps in people’s lives is mesmerizing. All of these factors together push the adoption of mobile applications by businesses. That’s why businesses are increasingly looking for mobile app development companies to get build excellent apps.

However, mobile app adoption is not enough to guarantee enormous success. There’s a need for unique business app ideas for entrepreneurs to lay a strong foundation for success. In the same vein, Small and medium-sized businesses (SMBs) need to consider certain mobile app categories and follow the latest trends that is vital to stay on the top of the users’ minds and skyrocket business growth.

Top 11 Mobile App Categories to Consider in 2023 and beyond

There are a lot of mobile app development categories revolving around the mobile landscape, but only a few categories help you bring epic success.

Here are the trending mobile app categories you can choose from to develop an app to become popular and successful.

Restaurant and Food Delivery App

Food Delivery App

The birth of food delivery services for restaurants and food outlets followed by the Uber launch is now all over the globe. One of the most popular app categories faced some challenges due to lockdowns, changes in government regulations, and upgraded customer behavior, but those who adapted to the shift will continue to thrive during the pandemic and in the years to come.

The figures state that the food delivery market size grow to $320 billion by 2029 and is expected to generate $0.91 trillion in revenue.

The immense growth and revenue gear up the restaurateurs to start providing the service with mobile applications. The trending app category provides more control over the business and increases profit margins as no third-party service eats up a percentage of the transaction as commission. The dedicated restaurant and food delivery service app is a good idea to manage delivery orders, send personalized offers, and running a loyalty program.

Educational Apps

Educational Apps

Education apps come in a variety but they educate and inform everyone in a nutshell. When we look at the types of education applications, e-learning apps are on the rise. Post-covid, the education industry has found the usability of education apps beyond schools and universities. The increase in enrollment at Udemy and increased signups at Duolingo is evidence of how seriously people are taking these e-learning apps.

E-learning apps focused on children are also launched covering their subjects, which aims to make the subject easily understood with animation and music. Kids learning tube is a good example of the same. The increased downloads in the education segment that reached $4.99 billion in 2022 are expected to bring $9.55 billion in revenue by 2027. Significant spikes in education app usage indicate high adoption of the learning apps by the users. It makes perfect sense to get build an education app which is a trending app category in countries such as the USA.

Lifestyle Apps

Lifestyle Apps

Lifestyle apps cover a broad category of apps that are good to be there to support your lifestyle. The lifestyle category for mobile app development encompasses fitness apps, dating apps, music apps, travel apps, food apps, and more. The apps make lives better in sync with users’ present lifestyles.

For example, when people want to dine at a specific table in their favorite restaurant and expect to get the dishes ready before they reach the restaurant, lifestyle apps help them get it done at the tap on their mobile device. Besides, taxi/cab booking services such as Uber can help you get a special type of vehicle booked for a specific date and time with amenities pre-determined. Also, Fitness apps help to live a healthy lifestyle.

Social Media Apps

Social Media Apps

Nearly 59% of the world’s population uses social media and spends nearly 2 hours and 31 minutes on different social media channels. It indicates people are using social media at scale to connect with diverse people inside and outside their social circles. The facility to share images, videos, and messages instantly has made social media apps a part and parcel of their lives globally.

Businesses are launching new social media apps with unique functionalities for target audiences that are helping them gain major traction among users and increase the number of app downloads. Instagram, WhatsApp, Twitter, and Facebook are popular platforms for sharing images and short video snippets. Taking a step ahead, businesses are adding social sharing functionality to boost app usage and user engagement. Strava app that tracks user activities allows users to share their scores within social channels, which motivates them to increase their scores.

As a business owner, get build a social media app with a one-of-a-kind idea or integrate social sharing functionality in the mobile apps uniquely.

How To Make A Social Media App? The Ultimate Guide

Here, you will find information covering multiple aspects of building your own social media app

Learn more about marketplace development

Game Apps

Game Apps

The game apps in the entertainment industry are very competitive and crowded with millions of apps. The game app category comprises various apps that target different audiences and are played distinctively (Solo or in a group). Amidst the sea of apps, the game apps bring a high share of revenue accounting for 61% on iOS and 77% on Google Play.

The extension of monetization methods from premium downloads to in-app purchases, subscriptions, and other upgrades is followed by the expansion of game genres. With a low barrier to entry, mobile games vary from hyper-casual to action, adventure, and highly-detailed RPG games. The emerging technology leverage say AR technology in Pokemon Go takes the game to new heights with a large userbase and revenue.

Productivity Mobile Apps

Productivity Mobile Apps

When we heard productivity apps, it seems they are targeted at office employees to boost their productivity. It’s not the case. Productivity apps are a popular mobile app category that aims to simplify complex tasks and help users to get them done quickly and efficiently. For instance, Evernote and Wunderlist are such mobile applications that help you accomplish day-to-day tasks efficiently and easily with a reminder for everything to do in a day.

Some productivity apps are designed to perform one task while some help users to accomplish multiple tasks. For example, the Google Drive app allows users to save and access various types of files across multiple devices. Businesses can find the gap and get it filled creatively with an intuitively designed app that simplifies complex tasks and improves the user experience at the same time.

Business Apps

From SMBs to large enterprises need digital tools to improve day-to-day processes, operations, and workflow. Fortunately, technological advancement has made everything possible on mobile devices which previously require desktop mandatory. From small to core business processes are mobilized and automated with business app development. Entrepreneurs and startup owners understand the importance of having a mobile app for their business and want to reap rich results with it.

For example, Slack, Skype, Microsoft Team, and GoToMeeting are popular for communication, QuickBook, Freshbook, and Wave are popular for accounting, Salesforce and Nimble are famous for customer relationship management, Trello and Asana for project management, and more. All of these business apps are used by businesses at scale. Business app- a trending app category provides a lucrative opportunity that businesses can take up by filling the void uniquely.

Healthcare App

Healthcare App

In the last decade, technological progress has proven to be a boon for the enablement of patient-centric care delivery. The category to develop an app for the Healthcare sector is a wide umbrella that encompasses many types of apps such as appointment booking apps, virtual consultations, pharmacy delivery, diet nutritional tracking, exercise and yoga, mindfulness, and meditation apps.

The global patient-centric healthcare app market is expected to grow at a CAGR of 20.5% during 2023-2028. Post-pandemic, healthcare app usage at scale, which healthcare organizations trying to achieve has become possible. It has helped healthcare organizations to improve healthcare services accessibility, optimize healthcare operations and staff management, and enhance the administration process.

Pet Care App

Pet Care App

The rising income level, increasing pet humanization, and favorable reimbursement policies are driving the pet care market size, that’s expected to grow to $550 billion by 2032 at a CAGR of 7% between 2022-2032. Pet owners are also readily spending to offer quality care to their pets. In the same vein, spending on pet care products will also surge to $145 billion by 2032.

Starting your own pet care business online will help you grow faster and pet care app plays a vital role in it. Pet care apps such as Vet apps provide many benefits to pet care service providers and pet owners to deliver the best care to their pets. The pet care app category contains many types of apps such as feeding, training, vet, and grooming that help entrepreneurs and pet owners alike.

Grocery Delivery App

Grocery Delivery App

The grocery delivery app development is skyrocketed in response to Amazon Fresh stores that are promising ultrafast grocery deliveries. The recent pandemic was another force to make grocery delivery category a new norm for entrepreneurs looking to create mobile applications for their new venture. The grocery delivery sales is expected to double by 2025 that’s $121 billion in the USA. The trend to purchase groceries through mobile apps is expected to continue in the years to come.

The other trend- click and collect is solving the cost and last-mile logistics problems that grocers are facing. It’s a lucrative entry point for grocery stores to expand their digital footprints and make the business profitable. Businesses should research market and target audience needs to identify the gap and fill it intelligently with grocery delivery app development.

Finance App

Finance App

The financial sector has experienced a monumental push in the last decade due to technological progress and government slackening regulations. From banking and insurance to trading companies are adopting mobile applications to enhance customer service, modernize operations, and diminish infrastructure costs. The improved accessibility to banking services has helped in increasing user satisfaction.

The mobilization has helped banks, stock trading companies, cryptocurrency companies, and insurance companies to increase revenue with mobile applications. Hence, the finance category got in trends and business owners are looking to develop a fintech app to step in with the latest trends, meet customers’ needs, and seize an edge in the competition.

Which Mobile App Category will you Choose?

When businesses pour in efforts, time, and money into mobile app development, they expect to get good revenue in return. It’s possible only when the right mobile app category is chosen. Realizing this need, the list of popular mobile app development categories is created based on the latest trends, users’ needs, and future statistics. Get started with the trending category to develop a mobile app that suits your business and make the most out of the opportunity.

For those who wanted to harness the maximum potential with a specific mobile app category, partner with a reliable mobile app development company that helps you from consultation and conceptualization to the development and deployment of your app idea.

Avantika Shergil Avantika Shergil   |  May 19, 2023

An enthusiastic Operations Manager at TopDevelopers.co, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.


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