The market seems to be flooded with competing for mobile applications, each striving for supremacy. There are over 2 million apps on the Google Play store and 1.5 million on Apple’s App Store, but at the same time, it is getting difficult to sustain in the realm. In simple words, getting an app ranked is no longer a child’s play; you need to devote a substantial amount of time and energy while developing one.
There is no doubt in the fact that mobile devices have become a ubiquitous technology where two-thirds of the world’s population seems to be connected with a mobile device. Businesses are getting serious when it comes to developing an app- whether it’s for shopping, getting a ride, scheduling appointments, design, playing video games and a lot more.
As soon as you make a foray into the market as a reputable company, it’s imperative for you to know that your success mainly depends on how remarkably it stands out among its competitors. Check if they have built an app solving a similar problem in the past. Examine it closely! See what worked for them and what didn’t. Research well and then form your opinion. Apart from this, your customer is King and make sure that you listen to them as well.
One of the common mistakes made by companies is that they limit their research to direct competitors. Never do that! Instead, broaden it. Think hard about what you are willing to come up with- Are you building an on-demand app? For example, if you aren’t making an app to hail cars than it doesn’t mean you can take Uber as an example for handling best practices. You never know which company has solved your problem before. Make sure you don’t reinvent the wheel.
Are you willing to build everything that your end user craves for? Well, I am afraid you won’t be able to stay longer. Understanding what they need is more important than offering them what they want. It is truly said, a mobile app built for everyone is built for no one. So, all you have to do is focus on your core mobile customer’s needs and not all of “nice to have aspects.”
Do you think your users have accustomed to the web app? Well, if so it is essential to make them feel familiar with your mobile app as well. Remember, your mobile app needs to complement that experience. After all, it can’t exist in a silo. Also, in case your customer is unable to use both the web and mobile apps seamlessly then there is something which needs to be corrected in time.
Mobile app development also includes maintenance as its core. It’s not a one-time deal as trends keep on changing quickly. Make sure your plan incorporates updates and additional developer expenses in the future.
Sounds like search engine optimization, isn’t it? Well, it’s quite similar to a great extent. I mean just like you need to optimize your site with relevant keywords and content. Your mobile app needs to do the same for Google Play and the App Store.
ASO turns out to be the best app marketing strategy if you wish to focus on appropriate app Title, incorporating pertinent keywords, search relevance and keyword density in the description for your app.
Having a fully functional and mobile-friendly website certainly adds high leverage to the marketing realm. With the higher inclination of users towards smartphones, having a mobile-friendly site would render you with better rapport and more business. All you have to do is place a pop-up page on every page of your site as it would act as a gentle reminder, informing visitors of your app with an option to download or continue with your site.
Social media is not the latest fad; it has become a norm for every business. Today millennials can’t live without Amazon, Gmail, and Facebook. This means all the three must bag the top slot for the marketing of your mobile app. Facebook ads are one of the most influential tools used in your App Store Optimization marketing strategy. With the help of the platform, you can test a variety of ad types, copy and the formats before your scale up your campaign.
Other than Facebook, you can think of creating a YouTube video as well. Being a convenient and effective option, YouTube videos help the viewers to understand the concept and relate to it for a longer period as compared to text. Just make sure you make a video available in multiple languages.
According to Launch Metrics on Influencer Marketing 2018, around 84% of brands expect to resort to influence marketing while others feel it is quite an effective strategy and gives result in no time. Marketers say that they have witnessed 11 times increase in their ROI through influencer marketing than any other form of advertising. To pair up with influencers, you can simply ask them to use your app and share their relevant reviews or if they can promote your app. Consulting influencers and letting them know what you want is the only way to drive their interest.
With such inclination towards mobile apps, it is an untold pressure on app developers to deliver ‘Best in the market’ apps for their users. By taking care of the aforementioned pointers, anybody can succeed in their endeavor to improve the mobile app development procedure, employee engagement, streamline business operations, positively impact business efficiency and accelerate an organization towards long-term growth. So that’s all for now! Keep watching this space to get a better perspective regarding the same.
Olivia Diaz is working at eTatvaSoft.com, an Enterprise level Web & Mobile Application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.