White label vs Custom solution – The parameters to make a wise choice!

Jitu Bhaskar By Jitu Bhaskar  |  May 10, 2019  |  App Development
White label vs Custom Mobile App solution

One of the greatest queries that arise in every entrepreneur’s mind when they finalize an App idea is to develop a custom solution or go ahead with a generic white label solution?

Developing an app for a business is a must these days, be it in any of the niches. Customers these days are smartphone savvy, so you should try to put your app in the app store or play store to ease out things for your customers.

At the end of the day, you basically have two options, to go with pre-built Apps to save time and money or develop your App from scratch for a custom fit. There is no clear winner, it all depends on your requirements and what you wish to achieve. I can let you know the pros and cons of each and let you decide for yourself.

Let’s begin with a brief explanation of both these technology stacks

White label solution

A white label solution is a fully developed and tested application, right here, right now. Although it may seem like the deal of the century, things can start to go south real quick. In white label apps, you get a generic app which was initially built for your type of business. There are various advantages to white label apps than custom web solutions, like an on-time entrance in the market. With white label solutions, you can get an application whenever you want, as it’s ready to use and don’t have to be customized in any way. The efficiency and flexibility can be a turn off for someone looking forward to using a premade app solution, but for someone looking to enter the market in time, it can turn out to be a bliss.

Custom app development

With custom app development, as the name suggests, everything is customized according to your requirements. Now, there’s much more to things than mere customizations which you can also get done with white label apps. Custom app development means an app tailored just as per your requirements; all top development companies go as deep as you can explain your requirements. With custom apps, every single thing can be custom made and can scale according to the number of users that will be using your app, user flow can be precise, and you can select the latest and best available technology.

So, before you decide, you need to know your game and what you wish to achieve. Let’s compare both these technologies on various parameters

Custom development


Before moving forward, make sure to sketch out an app design and the things you will need for it to perform. Even if you plan on taking the road to white label apps, you will still need to choose from a variety of a 100s of apps made for that niche. A subtle hint of where you are heading is primary, keep on checking the points till you find the perfect one. In the case of a custom-made app, you will need to explain your idea visually. Though most top mobile app development companies have extra qualified Business Development Executives to understand your requirements, it’s still necessary to know what exactly you are looking for.

Here’s a checklist to get started.

  •  Think about your idea
  •  Define core functionalities
  •  Make a sketch
  •  Plan the flow
  •  Pen down what you want your app to accomplish

So before heading to a choice, make sure you know your requirements, and then decide between white label or custom app development.


This is a very important step, UI/UX makes or breaks an App. Most consumers who use your app can figure out if yours is a white label app or a fully customized app by looking at the UI/UX of your app. There is a vast difference between what you get pre-made vs. a tailored interface and the usability you get with a custom application. Some people may argue that custom is the best in this case, but they usually fail to realize that white label apps are extensively tested and they are based on the positive feedback of the users. This means a white label app will have a much more usable UI/UX than a custom-made app. Things get tricky based on your business type and your niche, choose what suits you the best.


The typical designs you get with white label solutions are a bit too generic for many types of businesses. This is something you really need to focus on, whichever niche you are targeting. What you get with a tailor-made application is an exclusive design, which above all, suits your brand and your customer’s needs. Most people who are into new ideas will need a custom app for this one as most white label apps are a bit too generic design wise. However, risking it for an idea is what many people can’t handle, and they need to focus on choosing the best white label apps according to their requirements.


For custom apps, development is one of the longest and costliest processes. While in white label apps you get past it pretty easily, but you have to invest a lot in custom app development. However, when you get an app custom developed, there is so much more you can select according to your specific needs. Depending on your business types and audience, you need to choose between what’s feasible to you and your business.


Quality analysis and testing are highly time-consuming and costly, and so is the maintenance. So ideally here white label apps should shine, as they are tested and analyzed several times. Well, it’s not that simple, it depends on the coding standard followed by developers. If the core foundation of the white label App is strong then it should be fine in the long run. Also, In the case of custom application, testing takes up a lot of time, and by a lot, we mean a lot. However, in a custom app, you can maintain your signature quality in the long run, while in a white label app, version control is nearly impossible.


Both White label and custom solution have their advantages. So, it’s important to choose your development partner wisely as the quality of the code will depend on the reputation of that company. Things can work or they won’t, so choosing a good strategy is important. We understand that a major part of your budget goes into building a custom app or getting a white label solution, so choose wisely and consider both options thoroughly before you put the hammer down.

Jitu Bhaskar Jitu Bhaskar   |  May 10, 2019

Jitu Bhaskar is the CEO of Semidot Infotech, a digital agency which specializes in Mobile Apps solutions. He Loves working with Startups and Entrepreneurs to create a better world.


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