The mobile app development framework has always been on the run. Once geared up, never the market has sped down. The incessant competition and number of growing startups have further increased the demand for mobile apps.

Therefore, the android play store and Apple store both started flooding with millions of apps. The plethora of mobile apps makes it more necessary for businesses to stay relevant in the competition. Leaving one platform untouched is meant to leave a huge percentage of customers.

Therefore, the cross-platform app development is midway for grabbing customers with less cost and time. Also, the businesses that do not want to put their presence on risk prefer to go for cross platform apps. Before judging the worth of a cross-platform in 2020, it is better to take the preview of the current market scenario.

Current mobile app development service market

IoT devices push the mobile app development market further. It allows the seizing of the huge amount of information that can be used for optimization and integration purposes.

The major affecting factors include smartphone penetration, IoT market growth, mobile usage, social media networks, and e-commerce industry.

As per the data, the average growth rate of the mobile app market is recorded 16 percent.

market share - CAGR

 

North America is the most dominating market and occupies the largest market share. iOS devices give the highest market penetration where the growing number of industries has further pushed the momentum.

The market in Asia-pacific industries is growing at the highest CAGR because of the highest smartphone adoption.

The global mobile app market was noted to reach $106.27 billion in 2018 and the further increase in trends is likely to push the market to $407.31 billion by 2026.

The mobile app market trends include the adoption of variable devices and the growing requirement of the ecommerce industry.

The continuous growth in enterprise apps is also propelling both platforms to grow more and increasing the demand to hire mobile app developers.

Let’s look at some of the statistics:

  • In 2011, the market share of android was 46.9%, which has increased up to 70% for now.
  • 60 percent of online traffic rises from mobile apps.
  • Around 80 percent of the time spent on mobile is recorded over apps.
  • On average, a user tends to stay on a page for 3 seconds before going elsewhere.
  • Among the upcoming apps in the market, around 40 percent of the apps being developed are hybrid apps.

The above figures not only show the market trends but also share the prediction for a slew of entrants, who are making headway into mobile phones.

Sticking to a single platform is not a prudent strategy for mobile app development companies today and if the businesses want to reach a bigger audience base, they need to spread their services to a wider array of platforms.

Why Cross-platform app development?

With many different platforms emerging in parallel, going for 100 percent native Android or iOS is a daunting task. Also, it is cumbersome to code the app and UI for both whereas they both must be looking the same.

The solution to this problem is Cross-platform mobile development services. The hybrid apps have come a long way to fight with multi-platform smartphone trends.

The cross platform mobile application development uses the third-party software development kit to develop compatible apps.

Let’s look at the below facts:

  • Opting for a hybrid app saves development time. The code can be reused, redesigned, and the database can again be reused with saving your efforts. It also helps in the visibility of apps across the platforms.
  • If your business is vast and the app is supposed to contain different services. Having a different app for multiple backgrounds increases the overhead in the maintenance of the apps and making the service available around them. Making the provision for code/design and database becomes too easy.
  • Usability and the User interface is the first consideration. This ensures good UX, where the first impression is the key to success. The cross-platform app development tool facilitates a similar UI and identical design across different platforms. Thus usability across different platforms also stays the same. It ensures better acceptability.

Read the article: 7 cross-platform app development frameworks for mobile app developers

Top benefits that make cross-platform relevant

Cross-platform apps are relevant in 2020 too and the IT industry is estimating the huge rise in on-demand mobile app development in recent years.

The benefits associated with hybrid apps entitle them to be the next choice over native apps.

Below are a few noticeable benefits:

  • Code Reusability
  • Cost-Effective
  • Consistency
  • Hosting Issues
  • Cloud Integration
  • Less Technical Barriers
  • Shorter Turnaround

Code Reusability:

Core Reusability is one of the largest benefits associated with hybrid app development. You need not hire an app developer for different platforms. A single code can be used which helps in identical details.

Cost-Effective:

Another important benefit is cost-effective development. Using the same code reduces the time of coding. In addition, the UI can be used for both platforms. It works over the rule of Write Once Run Everywhere.

Consistency:

The look and feel of native UI components for both platforms stays the same. This gives a similar user experience to the customer of different platforms.

Hosting Issues:

Once the development is finished, and all the app requirements are finished, the app can easily be stored in the respective stores.

Cloud Integration:

The cloud integration is easy with hybrid apps. You can integrate the app swiftly with an enterprise-grade plugin and offer universal compatibility.

Less Technical Barriers:

With a native app, the learning curve is too large. Finding the right resource is also a barrier to successful development. The hybrid app has a less curvy learning gap and contains few technical boundaries.

You need not learn Java or Swift. The proficiency in HTML, CSS, and Javascript is sufficient for cross-platform app development. This also eases the task to hire a mobile app developer.

Shorter Turnaround:

The hybrid app offers the wider market reaches while takes less time to come into the market. The app is available over different platforms, therefore it also saves the marketing effort.
Hybrid app development companies provide reliable and robust hybrid apps that can work on multi-platform devices and, are industry-leading.

Conclusion:

The cross-platform development is not just a matter of relevance it is a matter of demand. The industry demanded the substantial move that can save the development cost and time and cross platform serves the purpose very well.

The above benefits are not only for developers but also for the enterprises and mobile app development companies, which is why they also pushing the on-demand mobile app development trends towards cross-platform apps.